lavacon: what is user experience?
DESCRIPTION
A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.TRANSCRIPT
@Speaker #LavaCon
What is User Experience
Patrick NeemanDirector of Product Design, Apptio
@usabilitycountswww.usabilitycounts.com
Troy ParkeAssociate UX Director, Disney
@uxhowwww.uxhow.com
@usabilitycounts @uxhow #lavacon
What is User Experience?
@usabilitycounts @uxhow #lavacon
What my friends think I create
What my mom thinks I create
What society thinks I create
What management thinks I create
What I thinkI create
What I really create
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The Competencies of User Experience
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way
Front End Development
Building the interactive behaviors
to be used by the end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
@usabilitycounts @uxhow #lavacon
And MoreUser Experience UX How the user thinks and feels
Information Architecture IA How the overall system is organized
User Interface Design UI How the screen is organized
Interaction Design IxD How the user and device act and react
Visual Design VxD How the system looks
Information Design ID How the information on a screen is organized
Data Visualization DataViz How data is visually represented
Content Strategy CS How the content reads
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What is the UX Process?
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UX Boils Down To…
Who is the user? What is their goal? Where are they?
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Why is every UX project different?
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It’s all about needs• Is it big or little? • Is there little or a lot of
interaction? • Does it require a lot of
graphics?
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Web Designer!I need to design a 20 page website
with only a little bit of content.
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Information Architect or Content Strategist!
I need to design a large website in Wordpress or Drupal with a lot of information that has to be searchable.
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Interaction Designer!I need to design a mobile or web application
with a registration process.
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User Researcher!I want to know how to analyze site trafficto understand user’s needs and context.
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Recommended Resources
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A Project Guide to UX Design Russ Unger and Carolyn Chandler
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UX on Twitter• Ha Phan — @hpdailyrant • Luke Wroblewski — @lukew • Nick Finck — @nickf • John Maeda — @johnmaeda
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Exercise
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Questions• What kind of work do you do? • Who do you work with now? • Do you produce content?