Ames — Creating a Content Strategy Ecosystem—LavaCon, 10/2014

STAKEHOLDER EXPECTATIONS MATRIX (EM) Who needs to know something

What they need to know

What they should think or do as a result of knowing

Dir of Engineering Requirements and how next mobile app release is likely to be affected

Plan staffing, release schedule

Ames — Creating a Content Strategy Ecosystem—LavaCon, 10/2014

COPIS Matrix Customer (“Who” from EM)

Output / Delivery Mechanism (“What” from EM)

Process / Item / Task (How it will be communicated; what channels / delivery mechanisms will be used)

Input (What, if anything, is needed to communicate effectively)

Contributor / Supplier (Who is communicating)

Dir of Engineering

Updated mobile app plan

Product planning process/meetings

Business case, including specific data justifying requirements for next release

Mobile app product manager