lavacon conference business case presentation
TRANSCRIPT
How to Build a Winning Business Case
Al Martine & Connie Giordano
TechWhirl.Com
How to Build a Winning Business Case
Presentations
Exercise
Business Case
Al Martine
∏
Connie Giordano
Who are U?
This workshop explores how technical communicators can build the business case(s)
needed to take a more active visible role in product development and business strategy by speaking directly to management’s needs and agenda.
When you think of a business
case, what do you think
of?
Common thoughts about Business Cases
This workshop explores how technical communicators professionals can build the business case(s) explain why some change at their company
is needed to take a more active visible role in product development and business strategy and
then convince the key decision makers that this idea is the right one directly to management’s needs and
agenda by ensuring they’re answering their questions with good reasons.
Read: How to Get What You Want Through Structured Arguments
The business case
Business Case
What
Who
Why
What
Business Case
What
Who
Why
Who
Business Case
What
Who
Why
WhoWho
Business Case
What
Who
Why
Why (& How)
Supporting your argument with good data
Gather Key Points Collect Supporting Data Analyze and Organize
Business Case
What
Who
Why
Gathering Key Points
Discussion
Gathering Key Points
Brainstorming Informational Interviews
• You• Your Team
organize
• Directly Impacted• Indirectly
Impacted• Decision Makers
Why: Types of Key Points
Business Case
What
Who
Why
Supporting your argument with good data
Gather Key Points Collect Supporting Data Analyze and Organize
How do we avoid becoming overwhelmed
by everything?
Discussion
Collect Supporting Data
What Are Your Best Key Points?
What do You Need to Believe to Make These Points True?
Can You Prove or Imply It ?
• Organizing information• Consolidation • Affinity diagrams• Still a good idea?
Data: Where do we find it?
Discussion
• Organizing information• Consolidation • Affinity diagrams• Still a good idea?
Data: Hard Data vs. Analogies
Hard Data Analogies/Soft Data• Internal Data• Customer Service
Feedback• Estimations –
Directionally Correct (How Many ‘000s?)
• Examples—Company Our Size
• #YourCompanySucks• Unrelated Project but
Commonality
Supporting your argument with good data
☑ Gather Key Points☑ Collect Supporting Data Analyze and Organize
• Organizing information• Consolidation • Affinity diagrams• Still a good idea?
Analyze and Organize
Review Your Notes
Look for Similarities & Group Your Results
Ask Yourself – So What?
• Organizing information• Consolidation • Affinity diagrams• Still a good idea?
Key Point:Going to Oz will make us happier
So What?
What are the benefits of happier employees?
What are the benefits of happier employees?
Guess…
• Lower Absenteeism• More Productive• Less Turn Over
What do I need to believe for this to be true?
How Can I Prove It?
Who has the data or how can I imply it?
Data: Can we find information that suggests a Path?
☑ Gather Key Points☑ Collect Supporting Data☑ Analyze and Organize
Presentations
Exercise
Business Case
✔
Exercise
Business Case
What
Who
Why
Time: 7 Minutes | Group Work
Business Case Topic: Given
Develop a skeleton business case for the topics given to you.
Please brainstorm possible good reasons. One should target the heart, the second the head and the final point should discuss how to get there.
Discuss and note where you could gather data to support your key points.
Nominate one person to pitch your case and we’ll discuss.
Presentations
Exercise
Business Case
✔✔
Because
The Pitch
Business Case
What
Who
Why
45
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