Socialbakers Solutions

40+ MNEW CONTENT

PIECES MONTHLY

10 BFACEBOOK POSTS

AND TWEETS

9+ MSOCIAL PROFILES

Powered by the industry’s largest dataset

1 Multiplatform Dashboard

2 Competitive Social Media Analytics

3 Flexible Labels

4 ContentNewsfeed

7 Ads Optimization and Reporting

8 Listen to Social Buzz in Real Time

5 Social Customer Care Metrics

6 CommunityAnalysis

Socialbakers Solutions are here to help you to succeed on social media. Everything from measuring your

performance, running an effective community management operation across all major social media platforms, to

improving how you monetize your social media investment - we have the right solution for you. All powered by the

world’s largest social media database, unparalleled industry and competitive benchmarking and reporting and

highly accurate predictive recommendations to improve content performance.

Key Features

10 Publishing and boosting

13 Performance Prediction

9 Promoted PostDetection

11 Inspiration PRO

12 Prime Time

14 Executive View

Base Reporting Analytics plus Data-Driven Publishing Performance Optimization

1. Multiplatform dashboard a a a a

2. Competitive Analytics a a a a

3. Flexible Labels a a a

4. Content Newsfeed

5. Social Customer Care metrics

6. Community Analysis

7. Ads

8. Listening

9. Promoted Post Detection a a

10. Publisher and booster a(for 1 Page)

a a

11. Inspiration Pro a(Monitored Pages)

a(Monitored Pages)

a(Full Database)

12. Prime Time a a

13. Performance Prediction a

14. Executive View a

Up to 2 000 mentions

1. Multiplatform Dashboard

You’re marketing on several social networks at once, so you need an overview

of how your overall social is growing compared to your competition across

networks.

Track how customer care, engagement, and growth of audience

evolves across the major social media platforms - for just your

pages, your competition or selected labels.

Socialbakers Analytics Multiplatform dashboard shows

Facebook, Twitter, Youtube, and Instagram data in one view

Find out what the top 5 content pieces were

for all the platforms for any selected label

and any selected time range.

See all platforms in a single report

Cross-platform tracking and KPIs reporting helps you scale content,

activities, resources and budget across platforms effectively.

2. Competitive Social Media Analytics

Looking solely at your own performance won’t tell you the full story.

How do you know whether you’re investing appropriately – in content,

in resources or content promotion? Benchmarking yourself against

others is not only best practice, it’s one of the most powerful features

in Socialbakers analytics - a highly effective way of tracking and

comparing social media performance.

Compare your performance against competitors, preset industry and regional

benchmarks, or any custom group of profiles that matter most to you

Use either 1:1 comparisons or multicomparisons (up to 10 different pages)

and custom labels to benchmark against our full set of advanced metrics

Identify who does best or worst in all key areas - Audience

Growth, Content & Promotion Strategy and Customer Care

Key benefits

Number ofInteractions

Benchmark your performance against your competition’s in order to reach a bigger

audience, increase brand awareness, and take your customer care to new heights.

3. Flexible Labels

Label-to-Label Comparison in the Facebook Overview Dashboard - we can clearly see

that although the Global Pages are dominating in the number of fans in comparison to

their regional pages, the regional pages have a better absolute number of interactions

and also interactions per 1000 Fans.

Using labels lets you pick up trends, see which of your pages need work, and deepens

the comparison to a group-to-group level.

Compare your page performance to labels in the 1-to-1

comparison and in the multicomparison; this allows you

to analyze performance among larger samples of pages.

You can group pages however you need to - e.g. by industry,

product category, competitors, regions or just your own

selection of important pages. Grouping using labels enables

quick comparison across all the metrics against the pages

that matter most to you.

Key Benefits

Use the labeled view to see an aggregated view of

imoprtant metrics for eaching label.

Figure out which content works best for your pages or your industry using the Content Newsfeed.

Application tostrategy

Be inspired by the best content within the pages that

you monitor – your own or competition’s.

Track the best performing posts for particular post-types

Easily filter out the most engaging or sharable posts and

post-types

Track how post interactions are evolving over time. Having

an understanding of it means knowing whether and when

to boost a post and tracking how the post performed after

promoting it.

Understanding what content works for your brand and your competition lets you connect better with your

audience which enables you to reach your larger marketing goals with the help of social.

4. Content Newsfeed

Social customer service is the hottest new battleground on social media for brands – get ahead of your competition by using our

Socially Devoted section and see how well and how fast you respond to your fans and followers.

5. Social Customer Care Metrics

13h 20min

6h 40min

3h 20min

0 min

500 600 700 800 900 1200300 400

10 h

Airlines Industry

All Pages Response Time for Questions

3h 51min

All Pages Response Time for Post

4h 43min

AlitalitaLufthansa

Air France

1000 1100

Southwest Airlines

American Airlines

Response Time vs. Number of Questions

Find out whether your competitors are better at providing social

customer care

Find out where your team excels, where there is room

for improvement, and optimize team performance

Create an automated report from just this section to be

sent to your social customer care team on a regular basis

Application tostrategy

Structure ofCommunity

Social is to a large extent about what your audience is saying about you. That’s why you need to stay on top of what the users say about your

brand and how they participate in building the reputation of your social profile.

6. CommunityAnalysis

With the Community Analysis in

Socialbakers Analytics, you can:

Get a complete overview of which users are posting to your

fan Page most frequently

See whose posts receive the most engagement from the community

Improve community management

Identify brand ambassadors

Improve and provide stellar customer support

See your share of voice in real time - for any topics or

keywords, globally or in select countries - to know how well

you’re performing and when to change tactics

Identify the most influential people talking about your brand and

turn them into brand ambassadors to harness the full power of

social

Track the conversations around your brand by location and

language to monitor how you’re performing in key markets

Stay informed about any emerging crises so you can

prevent and contain themSee the full picture of your content, campaign, and customer care performance - both on and

off your Pages - and use insights to adjust your content to increase effectiveness

Monitor all the conversations happening off your Pages around

your brand, campaign, or competition – and get involved in the

ones that matter, wherever they are. How much of the

discussion around your brand or campaign are you driving

beyond your social profiles?

7. Listen to Social Buzz in Real Time

Do you know how your ads are performing? Is your budget going

to the right ads to reach the right audiences at the right time?

Are your ads fully optimized? You can do it all with Ads

in Socialbakers Analytics.

8. Ads Optimization and Reporting

Easy high-level reporting on your campaigns in a few clicks

Detect the campaigns that need to be stopped or paused

Optimize your ads to achieve cost-effective engagement, clicks,

and conversions with comprehensive data visualizations

Ads in Analytics - Start seeing better returns on your ad budget in no time

In this day and age, the use of promoted posts is an industry

standard – however, wouldn’t it be great if you could truly

track not only your own promoted posts, but also those of

your competition? That’s why we developed Promoted Post

Detection.

9. Promoted Post Detection

Competitive insight into paid strategy that you can feed into your own.

See what content your competitors boost

Learn when they succeeded with only organic content

See how your strategies compare over time

Justify the need for increase of social budget

Create, schedule, and publish

content for all of your social

media properties across

Facebook, Twitter and G+.

Preview your content to see how

it will look on both mobile and

desktop, and institute a safe

approval process to make sure

your content is always on-brand.

10. Publisher

Publisher - Schedule and publish content across Facebook, Twitter and G+.

11. Inspiration PRO

Inspiration Pro - Search through the biggest social media database in the world to find the best

content for your content creation.

Find all the content that is resonating with your

audiences from your competitors and industry, anywhere

around the world.

Learn from the best-quality content on

Facebook, Twitter, and Instagram

Inspiration PRO unlocks the entire

Socialbakers content database –more

than 10 billion content pieces

Search through influencers to find

brand partners and see whose content

fits your brand

12. PrimeTime

Schedule your Facebook posts for maximum visibility.

Timing is crucial for optimizing organic reach.

PrimeTime shows you when is the unique ideal time to

post for each Page for maximum visibility on Facebook,

each day of the week and each hour in the day.

Gives a predicted uplift in visibility

Analyzes 6 months of data to find the

perfect time to publish every post

Helps you plan ahead, with

recommendations for that day, or for

the rest of the week.

13. Performance Prediction

Get the insight needed to make more well-informed decisions to improve your social ROI.

With Performance Prediction, our proprietary

machine learning algorithm, you can see how

your content will perform in the future enabling

you to strengthen your paid promotion strategy

and to maximize your reach and engagement.

Grades your content from A+ to D relative to your last 6

months of content so you can clearly see which posts

will perform better

Can significantly reduce your CPC and CPM by

showing you how to most effectively distribute your

budget

With grades shown in real-time content feeds, it’s easy

to pinpoint your own and competition’s best content

14. Executive View (Facebook ROI)

The Executive View shows how your Facebook spend translates into web visits, clicks, and more.

Our Executive level dashboard

connects your Facebook

marketing to your larger digital

goals with Google Analytics and

3rd party integrations. See how

your spend affects website visits

and engagement.

Customizable views let you set up

any combination of metrics

Break results down for content,

page, or network performance

See trends visualized in an

immediately understandable way

With the user rights management section, making sure your team

has the right permissions is literally as easy as ticking a couple of

boxes. You can easily create different teams with specific members

and assign them different profiles and permissions.

Team and User Rights Management

Have full control of accounts that require access for multiple personnel with different roles.

Automated Reporting

Automated, visually appealing, one-click reports save time and ensure all team-members globally

and regionally, as well as agency representatives, are on the same page about strategy.

With Socialbakers Analytics, you can customize and schedule informative,

beautifully designed reports for every level of your organization with just

a couple of clicks.

Key Benefits

Set up one-off or automated reports to be sent on a

regular basis to recipients of your choice.

Schedule reports to different stakeholders across the team

- the brand manager, the CMO and the customer care team

- as all have different objectives and KPIs.

Export in Excel, PNG, PDF or PowerPoint format

Save reports to an archive