socialbakers world tour - İstanbul

7/29/2019 Socialbakers World Tour - stanbul

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World Tour2013#SBworldtour

by


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Agenda,Istanbul, March 6th

4:30pm

- 5:00pm

Registration

5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers

5:45 pm 6:45 pm Speakers session and Panel discussion with

Garanti Odeme Sistemleri - Bengi Kepkep

Global Bilgi - Tunca MeriVestel - Alper Ceylan

Sabah News Group - Esat Dumlupnar

P&G - Murat Gen

6:45 pm - 7:00 pm Questions & Answers

7:00 pm - 9:00 pm Dinner buffet

Murat Gen of P&G


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World Tour2013

NOW: Istanbul Next Stop: Dubai (March 7th)


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Introduction

Jan Rezab, CEO & Co-Founder@janrezab


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About Us

20 % of

FORTUNE 500Companies

Marketers

monthly across100+ countries

Customers


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Social is changing all the Time

Brands are changing 1 billion Usersare changing = increasing noise


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Constant change

Facebook 2009: Facebook 2013:


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What Users cope with on Facebook (from Brands)

1 userlikes 4,5 pages

Pages post on avg. 5 times

1 userlikes 40 pages

Pages post on avg. 36 times

23 updatesper month

2009 2013

1440 updatesper month


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Turkish Users


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Turkish Brands post less in average

0

5

10

15

20

25

30

35

40

45

Turkish Brands

Worldwide Brands


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An average Turkish user is a fan of44 pages


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Average Turkish user is a fan of 44 pages


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Brand pages liked by an average Turkish user


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What brands post and what users like to share

Post SharesPost Types

0%

25%

50%

75%

100%

Status

Photo

Link

0%

25%

50%

75%

100%


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Most favorite brand posts


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Top 5 Facebook Brands by Number of Local Fans


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Top METRICS in Social Media

Being social is not

about one metric.

Its about all of them.


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Return On Engagement

Fans and Fan

Growth

Activity of

Your Page

Engagement

Rate and Reach

Response Rate

Response Time


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Engagement Rate


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The Alpha and omega of successful social strategy


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0

10

20

30

40

50

60

70

0

500

1000

1500

2000

2500

1 11 21 31 41 51 61

Likes

Impressions

Average organic unique

impressions

AverageLikes

Time in Minutes

Gaining the Reach and Engagement in Minutes


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Science of Posting


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Science of Posting

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1.80%

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Weekly Traffic

Weekend Traffic


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Questions answered on Facebook


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Top 5 Socially Devoted FB Brands in Turkey


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Electronics Case Study

Are responded51%


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BrandLove


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Recommendation for 2013

Monitor and measure your activity

Drive the industry and invest in innovations

Devote resources into social customer service

Post only local and relevant content in a timely manner

Make sure you get into News Feed


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How We can help You to get there.....

Data CategorizationBrand Graph


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How We can help You to get there.....

BenchmarksCategorizationBrand Graph


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Brand Graph


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...with Our Products

Platform

ad


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Ad A l ti


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Ad Analytics

Ad Analytics is divided into two parts:

Social Ads Analytics Tool

Social Ads Management Tool

Ad A l i F


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Ad Analytics Features

Key Competitors Fan Overlay: advertisers can see how many fans

are over-connected with competitors.

Ad A l ti F t


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Ad Placement Distribution: find out which type of placements are

performing the best.

Ad A l ti F t


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Demographics Overview: find out more about people that you target.


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How to get the best out of Socialbakers?


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How to get the best out of Socialbakers?

Get our Socialbakers Analytics products

Check out our Builder management solution

Have us help you build a social competitive scorecard

Utilize our Socialbakers Plus team to help build custom solutions

Utilize the innovation of Socialbakers such as Brand Love


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Thank you

Jan Rezab, CEO of@janrezab

socialbakers world tour - İstanbul

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