sms2014 - socialbakers - using social intelligence to optimize consumer relationships
TRANSCRIPT
Smart Storytellers Global Brands
Number of Page Posts
Nu
mb
er
of
Po
sts
In
tera
cti
on
s
0
Coca-Cola
Ford Motor Company
WranglerPuma Heineken
Harley-Davidson
Sony Mobile
Jack Daniel’s Tennessee Whiskey
SMART STORYTELLERS
Brands with Great
Quality & Quantity Ratio
Top Social Care Industries
Facebook Belgium
00% 25% 50% 75% 100%
Beauty
Retail
FMCG Food
Fashion
E-commerce
Airlines
Services
Finance
Telecom
All Brands
91.2 %
83.1 %
78.5 %
78.5 %
77.9 %
76.8 %
75.5 %
73.1 %
71.7 %
79.8 %
Facebook Global
Beauty
Retail
FMCG Food
Fashion
E-commerce
Airlines
Services
Finance
Telecom
All Brands
00% 25% 50% 75% 100%
86.2 %
81.2 %
63.2 %
86.0 %
62.3 %
55.3 %
62.2 %
73.2 %
61.6 %
69.7 %
Response Rate Q3 2014
SOCIALLY DEVOTED
Belgian Socially Devoted Brands
SOCIALLY DEVOTED
Source: Socialbakers – Social Marketing Report Nov 2014
Socially Devoted brands
receive 3.5 times more
interactions on average than
Non-Socially Devoted brands.
10 Languages
More than 100 Employees1 Hour Response Time, 24/7
While others know, that handling it right...
KLM
AZUL
Emirates
AirAsia
Turkish Airlines
GOL
Nasair
Air France
Qatar Airways
Southwest Airlines
% of Engaged
Users % of Engagement
AIRLINES… pays off
Source: Socialbakers, data range: Q4 2013
Fans / Fan
Growth
Activity of
Your PageEngagement
Rate / Reach
Response
Rate
Response
Time
Social is not about one metric, it’s
about all of them
$Paid media
33%
Only 1/3 of marketers
Are using tools
for deep social performance
analytics
Source: Socialbakers Marketing Survey, Jan 2014, 525 respondents
Analytics users have up to 2x
times better results
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000Average
Interactions in 2013
Source: Socialbakers, data range: 1.1.13 – 31.12.13
Socialbakers
Smarter Decisions:
Know Your Customers & Engage
Them with Compelling Content
100+ Actionable Metrics & KPIs
to track any objective
Benchmarks & Cross platform
reports
See what content is working
with deep, platform-
independent insights about
audience & user behavior
Command
Take Command
of the Conversation
Publish
Publish Anytime,
Anywhere
Monitor
Monitor Your Performance
& the Competition
Socialbakers
Smarter Publishing
Better Community Management
Engagement Platform for Business Optimisation
Increased Productivity2x
Ave.29K /mos Ave. 48K /mos
Increased Productivity = Better Efficiency Social Media Careline
Nearly
Only by adding from 6 to 8 carelines, we managed to increase from handling 2 FB accounts to 3 FB accounts and 2 Twitter accounts.
Uplift Responded Questions
Collaborative Effort for Customer benefit
More responded questions
↑4%Stretching for more responded questions is not an impossible benchmark even when volume of interactions are increasing...
93%Responded
97%Responded
Social Media Managers have an increasingly hard job
Optimizethe promoting
Promote it
ReactGet involved in the discussion
Respondto user interactions
Create Content
Publish it
Optimize it
ANALYZE
=The right
content to
maintain high
organic & paid
reach
+The right
social
customer &
community
care
The right ad
metrics &
tools to drive
social ad
performance
Optimized
and
amplified
social
campaigns!
+
The Social Equation for Brand Success