jan rezab - socialbakers - czech republic - stanford engineering - feb 27 2012
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Jan Rezab 27th of February 2012
European Entrepreneurship & Innovation (ME421)
Stanford School of Engineering
3 things I find interesting in sharing with you today:
1. My Story
2. My passion / My Way
3. My Company
Garage company U.S. vs. Central Europe
• Difference between U.S. and European garage companies
U.S. Before U.S. Now
My beginnings
• Mobile gaming company REDBOSS founded in 2001
• I was 14 years old
• At 18, received Entrepreneur of the Year Award by Ernst & Young
• Built up to 40 people in a couple years, over 40 gaming titles, over 100+ deals with distributors around the world
Learning to lose
• REDBOSS - closed the company in 2007/8
• Losing in Europe is taken differently in Europe = it’s basically not acceptable
• When you lose, you are a loser – everyone thinks you should stop working
• When you lose, nobody will want to work with you
• You will always carry the “loser“ mark
• I built the company with zero funding, organically
• This all gave me even more energy to challenge and succeed
Building companies from Europe
• Better to be bootstrapped
• Hard (expensive) access to funding
• Not enough access to the network
• The “Techcrunch” effect
• Access to more cost effective people than in the Valley
• Hard to find internationally minded people
How I try and do my work
• Constantly learn new things – read everything on the market
• Don’t become the market leader, become the thought leader first – immerse yourself in the market
• Get the best people around
About Socialbakers
• London, Prague, San Francisco, Munich
• 330,000 marketers across 60+ countries, every continent
• Founded in 2008 as Social Media Agency
• Team of 90+ people, Launched Socialbakers platform 2009
• Facebook Preferred Developer Consultant
Used by Leaders
“We are a „customer developed‟ company,” said Jan Rezab, who is
the CEO and co-founder of Socialbakers. “Our customers kept
telling us the metrics they wanted to see.”
October 31, 2011
Brands & Media companies
• We build ranks of brands, media companies, movies, politicians, etc.
Brands & Media companies
Some facts about Socialbakers
• 330.000 unique visits from marketers each month
• 120.000 registered marketers, almost 100.000 fans across social networks
• Hundreds of paying customers
• Customers from over 60 countries
What we offer to marketers
Changing Marketing
2. 1. 2012 – Socialbakers Elections infographic
3. 1. 2012 – AdWeek Reports: President Obamas family picture most viral on Facebook
21. 2. 2012 – Washington Post: Obama Selects family photo as his key campaign image
Sum-up on thoughts
1.MY STORY When I failed, it helped see things from a better perspective
2.EUROPE Europe has great potential, great possibilities When there is passion, money comes
3.SOCIALBAKERS Believing that something will be really big is key
