socialbakers - improve your social media strategies with competitive analysis

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Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+. Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.

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Page 1: Socialbakers - Improve your Social Media Strategies with Competitive Analysis
Page 2: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Our goal is to become the worldwide standard for the way social media marketing is

measured and optimized.

Page 3: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Businesses are going social

1,7 billion people use Social Media and this

number will keep growing

More than 77 percent of Fortune 500 companies keep maintain active

Twitter accounts and 70 percent have a Facebook page

Every day, more time is spent on Facebook than anywhere else

online Every day, more time

Source: eMarketer, April 2013 Source: University of Massachusetts Dartmouth Source: comScore Key Measure, US Desktop, April 2013

Page 4: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

More marketplace intelligence

Marketers claim that using Social Media brings them the following benefits:

Develop loyal fans

More exposure

Increasing traffic

Source: eMarketer, June 2013

Page 5: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

The approach of companies has changed from social presence to social business

First Generation

The Checkbox TreatmentNext Generation

Social Business

Set-up

Listening

Fan Growth

Basic Ads

Predictable ROI

Perfect Social

Customer Care

Engaging Content

Advanced Advertising

Page 6: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

The ability to reach and engage with your audience has changed

Page 7: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

HAVING THE RIGHT

DATA

Getting through

the clutterCreating content

MANAGING CONVERSATION

What companies need to deal with

...on a TACTICAL level

Page 8: Socialbakers - Improve your Social Media Strategies with Competitive Analysis
Page 9: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

“Make informed decisions based on comparative social analysis of your performance across platforms, geographies, competitors and industries.”

Page 10: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Make data-driven decisions

...by measuring and analyzing

Page 11: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Gain Valuable Insights & Business Intelligence

by Monitoring Your Competitors and Market Leaders

Page 12: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Your Pages and Competitors in one Dashboard

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1 Set of Different Metrics 2 Pages of Your Choice 3 Custom Labels & Filtering

Page 13: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Understand your region and industry

...with dozens of ready-made benchmarks

Page 14: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Hundreds of Ready-made Benchmarks

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3 Benchmark of Choice2 Brand Performance1 Selected Metric

Page 15: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Compare Yourself with Others

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1 Selected Key Performance Indicators

2 Comparision Against Benchmarks and Custom Labels

3 Displaying multivariate data on Spider chart

Page 16: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Discover Best Performing Content

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1 2 3Selected Metric Response Rates and Times Engagement Metrics with Benchmarks

Page 17: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Improve your Social Customer Care

...by integrating it in your social strategy

Page 18: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Identify the Most Active Fans

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1 2 3The Most Active Fans Type of Interaction Details incl. Actual Comments & Posts

Page 19: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

With Socialbakers, you can measure and benchmark...

FB Metrics

Engagement Rate

Response Rate

Page Score

Key Influencers

Top Posts

Fans

People Talking about

...and many more

And also:Twitter, YouTube, VKontakte

...your pages and those of your competitors

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COMPPAGE 1

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COMPPAGE 1

Page 20: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Key Differences between Analytics PRO and Facebook Page Insights

Understand the performance of your page compared with competition No ability to compare with competition

Benchmark Page to the overall industry

Compare all monitored pages directly on the Dashboard

Understand how Socially Devoted the Brand is in social media

General information about Brand’s audience

Export Data to Excel or text format Only for your Pages

Measure Engagement of different post types (pictures, video, links...) Can’t measure for competition or industry’s best

Identify Page’s Key Influencers

Monitor and analyze competitor’s activities

Receive comparative analysis with new Charts section

Features

Page 21: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

How It Works

Public API Data

Admin‘s API Data

SocialbakersData Cloud

Free at socialbakers.com

PRO Suite - Analytics

LinkedIn and Instagram

Page 22: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

With Builder You Can

Manage Content Across Multiple Platforms

Fully Control the Publishing Process

Improve Social Media Performance

Page 23: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Control who publisheswhat & where

...with advanced user rights and post approval

Page 24: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Manage all from one dashboard

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1 Monitor your competitors

2 Search and filter content

3 Respond to direct messages

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4 Plan your future posting

5 Manage your unpublished posts

Page 25: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Drive the Success of All Social Campaigns

... by Knowing When, Where and What Ads are most effective

Spend your budget more effectively

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Is your Fan also a Fan of your competitor?

StaropramenPilsner Urquell Staropramen Budweiser Budvar

Competitor: Country:Overlap:

Pilsner UrquellCzech Republic19 %

Competitor: Country:Overlap:

Budweiser Budwar Czech Republic16 %

1 2 Page SizeFan Overlap

Page 27: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Socialbakers is a Social measurement and marketing suite with client bases in more than 100 countries and 11 offices worldwide.

New York

San Francisco

Mexico City

São Paulo

London

Paris

Prague/Pilsen

München

Istanbul

Dubai

Singapore

50% Of Global

FORTUNE 5002,000customers

800,000visits per month

Page 28: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

and many others...

Joining a family of brands such as:

We are VC-backed by:

EARLYBIRD

Page 29: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Our Clients

Page 30: Socialbakers - Improve your Social Media Strategies with Competitive Analysis

Seantrell SmithSenior Social Media [email protected]

Follow me @seantrells