social media boot camp
DESCRIPTION
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business? Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie? How are you growing your online presence to build a community of raving fans whosupportyour products and services? What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU? What if every loyal customer brought 2 or 3 more customers to your business? How much would that additional revenue mean to you? But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results. Heck, you my not even be sure what "social media" is. Does Your Business Need Some SOCIAL MEDIA Conditioning?SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!You\'ll learn about...*What is Social Media?*Why do I need it?*What are the most effective Social Media mediums?*Case studies and successful campaigns*Why you need video in your life*Tips, Tricks and Tools*Leaving Boot Camp with a GAME PLAN for Social MediaTRANSCRIPT
WELCOME to BOOT CAMP!WELCOME to BOOT CAMP!
Thanks for Joining Us!Thanks for Joining Us!
What isWhat is
is an integrated marketing solution that helps businesses build online communities using social media to create social buzz and local
celebrity over their products and services which increases their online presence and which increases their online presence and
word of mouth marketing so they have more customers and die-hard fans.
Social Media 101…Social Media 101…
What is Social Media?What is Social Media?
(Wikipedia)…Social media is media designed to be disseminated through social interaction, created
Social NetworkingSocial NetworkingSocial NetworkingSocial Networking:•Facebook•LinkedIn
Blogs:Blogs:Blogs:Blogs:•Wordpress•Blogger•Tumblrinteraction, created
using highly accessibleand scalable publishing techniques. ...
•Tumblr•Twitter (micro-blog)
Media:Media:Media:Media:•YouTube•Podcasts•Video Blogs (Vlogs)
Create a Plan!Create a Plan!
1)1)1)1) What are You Trying to What are You Trying to What are You Trying to What are You Trying to do?do?do?do?
• Branding?• Lead Generation?
2) Who are You Trying 2) Who are You Trying 2) Who are You Trying 2) Who are You Trying to Reach?to Reach?to Reach?to Reach?
• Lead Generation?• Community Building? •Businesses?
•Consumers?•Both?
3) What’s Your Message?3) What’s Your Message?3) What’s Your Message?3) What’s Your Message?
•Are you creating relevant content?•Are you engaging?
Choose Your Arsenal of Networks, but…Choose Your Arsenal of Networks, but…
Keep it Simple…Less is more!Keep it Simple…Less is more!
Add Your Social Networks Add Your Social Networks
to your website:to your website:
More than More than More than More than 600 million600 million600 million600 millionactive usersactive usersactive usersactive users
• Average user spends more than an hour per day on Facebook• More than 20 million people become fans of Pages each day• 29% of US users are 35=54• 29% of US users are 35=54• 24.8% of US users are 25=34
www.Facebook.com
Personal Facebook Pages
Facebook business Pages
What Do I Post on my Facebook What Do I Post on my Facebook
Wall?Wall?
• Text• Photos• Videos• Events• Events• Links
•1 Million Followers in 24
hours.
•Engagement
•Bad train wreck
www.Twitter.comwww.Twitter.comwww.Twitter.comwww.Twitter.com
•Bad train wreck
How Do I Choose a Name?
•Your Company Name
•Something Catchy
•Stay Consistent w
www.Twitter.comwww.Twitter.comwww.Twitter.comwww.Twitter.com
•Stay Consistent w Your other Brands
How Do I Communicate on Twitter?
Tweets: You can post text withTweets: You can post text withTweets: You can post text withTweets: You can post text withlinks … max 140links … max 140links … max 140links … max 140characterscharacterscharacterscharacters
www.Twitter.com
How Do I Communicate on Twitter?
Replies: @ replies to engageReplies: @ replies to engageReplies: @ replies to engageReplies: @ replies to engagewith userswith userswith userswith users
www.Twitter.com
How Do I Communicate on Twitter?
DM (direct message)DM (direct message)DM (direct message)DM (direct message)followersfollowersfollowersfollowers
www.Twitter.com
Best Twitter Tool…
www.TweetDeck.com
Addt’L Twitter Tools…
www.Hootsuite.com
VIDEO!
www.youtube.com
Why is it important?
www.youtube.com
7 reasons…
1. Video is well received on the web2. Delivers content in a way that adds interactivity – hear, see,
connect.3. Encourages sharing4. Perfect way to show personality
www.youtube.com
4. Perfect way to show personality5. It’s an entertaining way to deliver a message6. It’s quick and to the point7. It’s FUN
Blogs!
Why a Blog?
1.1.1.1. Its FREEIts FREEIts FREEIts FREE2.2.2.2. Most brands are creating blogs versus websitesMost brands are creating blogs versus websitesMost brands are creating blogs versus websitesMost brands are creating blogs versus websites3.3.3.3. Tells your audience what's happening within your businessTells your audience what's happening within your businessTells your audience what's happening within your businessTells your audience what's happening within your business4.4.4.4. Allows for Frequent Content UpdatesAllows for Frequent Content UpdatesAllows for Frequent Content UpdatesAllows for Frequent Content Updates5.5.5.5. Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)
A Couple OF reasons…
5.5.5.5. Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)Search Engine Ranking (adds relevant information)
Which blog should I use?!
Which blog should I use?!
Tools &
Resources
Mashable.com Mashable.com Mashable.com Mashable.com ---- http://mashable.com/guidebook/http://mashable.com/guidebook/http://mashable.com/guidebook/http://mashable.com/guidebook/
SocialMediaExaminer.com SocialMediaExaminer.com SocialMediaExaminer.com SocialMediaExaminer.com –––– Click on “How to”Click on “How to”Click on “How to”Click on “How to”
Now what?!Now what?!
Take action!Take action!
•Create AccountsCreate AccountsCreate AccountsCreate Accounts•Update them DAILYUpdate them DAILYUpdate them DAILYUpdate them DAILY•Update them DAILYUpdate them DAILYUpdate them DAILYUpdate them DAILY•Share them with EVERYONEShare them with EVERYONEShare them with EVERYONEShare them with EVERYONE
What if I just don’t have time?!
WE CAN HELP!WE CAN HELP!
•Setup•Maintenance
•$175 per hour•4 hour minimum•Maintenance
•Content•Following
•4 hour minimum
Special boot camp offer!Special boot camp offer!
•Pay for 3 hours ($525), get 4Pay for 3 hours ($525), get 4Pay for 3 hours ($525), get 4Pay for 3 hours ($525), get 4thththth Free!Free!Free!Free!
or…or…or…or…
•Pay for 4 Hours ($697) get a FREE 30 Pay for 4 Hours ($697) get a FREE 30 Pay for 4 Hours ($697) get a FREE 30 Pay for 4 Hours ($697) get a FREE 30 second Video! ($495 value)second Video! ($495 value)second Video! ($495 value)second Video! ($495 value)
www.Facebook.com/SocialBuzzTVwww.Facebook.com/SocialBuzzTVwww.Facebook.com/SocialBuzzTVwww.Facebook.com/SocialBuzzTV
www.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTV
Sebastian RuskSebastian RuskSebastian RuskSebastian RuskSocialBuzzTV.com786-273-7875 [email protected]
www.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTVwww.Twitter.com/SocialBuzzTV
www.YouTube.com/SocialBuzzTVShowwww.YouTube.com/SocialBuzzTVShowwww.YouTube.com/SocialBuzzTVShowwww.YouTube.com/SocialBuzzTVShow