marketing & social media boot camp
TRANSCRIPT
![Page 1: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/1.jpg)
+Social Media & Marketing Boot Camp MARKETING: NEW &
TRADITIONAL
![Page 2: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/2.jpg)
+Alex Marie Manriquez
Owner, My Social Calling
Social Media/Online Marketing Consultancy
![Page 3: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/3.jpg)
+
![Page 4: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/4.jpg)
+Traditional Marketing
Print Business card to Vehicle
Wrap
Television 30-60 second spots
Radio Interruption Marketing
![Page 5: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/5.jpg)
+The Importance of Print
![Page 6: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/6.jpg)
+
Not Going Away Tactile Easy to share Everywhere in every
size to fit every budget
![Page 7: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/7.jpg)
+Television’s Transition
Estimated number of TV homes: 109.6 million
Producing a 30-second national TV commercial is nearly $350,000
105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.
![Page 8: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/8.jpg)
+Is Radio Relevant?
![Page 9: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/9.jpg)
+
![Page 10: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/10.jpg)
+What is a Marketing Plan?
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. A marketing plan is a plan which outlines a company's overall marketing efforts.
![Page 11: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/11.jpg)
+What should be in your Marketing Plan? Description of the product or service, including special
features Marketing budget, including the advertising and
promotional plan Description of the business location, including
advantages and disadvantages for marketing Pricing strategy Market Segmentation
![Page 12: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/12.jpg)
+
“Marketing is too important to be left
just to the marketing department.”
– Philip Almond,
Marketing Director,
Diageo
![Page 13: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/13.jpg)
+Marketing Budget
1 percent to 10 percent of sales How established are you? What industry are you in? How much can you really
afford
Don’t forget: Market research, trade
shows, training, online(Web & Social)
![Page 14: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/14.jpg)
+
Who is it I'm trying to reach, and where can I
find those people?
![Page 15: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/15.jpg)
+Track, track, track Ask Questions- “How did you hear about us?”
Track spending of customers
Not set in stone, Tweak it!
Act locally, think GLOBALLY!
![Page 16: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/16.jpg)
+Websites
![Page 17: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/17.jpg)
+Must Know Web Terms Website: a connected group of pages on the World Wide
Web regarded as a single entity, devoted to a single topic or several closely related topics.
Blog: a regularly updated website containing the own experiences, observations, opinions, etc.
URL: an address that identifies a particular file on the Internet, usually seen as http:// followed by the domain name. (What type of file are you looking for?)
Domain name: your specific name on the Internet that points to your webpage/blog (mysocialcalling.com) This name must be purchased annually in order to maintain it. (What is its name?)
Host/ing: A storage and maintenance of site files on a server. This service must be paid for annually in order for them to continue to store your files. (Where is it located?)
![Page 18: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/18.jpg)
+Must Know Web Terms Post: A post is a story, opinion or article that you write on your blog.
These will show up on the home page. These posts should be relevant to your website/blogs overall topic (travel) and should be made regularly.
RSS/Really Simple Syndication: A way for people interested in your posts to stay up to date. By pressing the button they can sign up to receive updates via email or a RSS reader.
Share buttons: Buttons that link to the readers other social media profiles in order to “share” the content with their fans and followers.
Links: Other websites or blogs that you want to share with your readers. These are often found in the blogroll.
Categories: A grouping of posts based on specific topics such as location or type of travel. You can add custom categories and assign them to each post.
BlogRoll: The section to display your list of links on your website/blog
![Page 19: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/19.jpg)
+Do I still Need a Website?
![Page 20: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/20.jpg)
+
• Easier to maintain
• Better results with search engines
• Tons of unique looks
• Cost effective
• More interactive website
![Page 21: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/21.jpg)
+
Social Media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
WHAT IS SOCIAL MEDIA?
![Page 22: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/22.jpg)
+
![Page 23: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/23.jpg)
+ Who uses social media?
Facebook has more than 900 million active users, 50% log on to Facebook in any given day. The average user has 130 friends and spends over 700 billion minutes per month on Facebook.
Twitter has gained popularity worldwide and is estimated to have 300 million users, generating 190 million tweets a day and handling over 1.6 billion search queries per day.
“For companies, social media is futile.
Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time.
If your business isn’t putting itself out there, it ought to be.”
![Page 24: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/24.jpg)
+ How can social media boost my business?
Public Relations Customer Support Market Research Brand Marketing
Promotions Consumer Education
Sales Product Development
![Page 25: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/25.jpg)
+How To Get StartedPlan- Evalutate>IdentifyBuild- Design/SetUp> Killer ContentPromote- 24/7 Everywhere
Measure- Reports/Insights
Tap into your Passion & HAVE FUN!
![Page 26: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/26.jpg)
+
Social Media without a plan is just playing
on Facebook, and that doesn’t help
grow anyone's business
![Page 27: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/27.jpg)
+
Personal
![Page 28: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/28.jpg)
+
![Page 29: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/29.jpg)
+YOUR COVER & PROFILE PHOTO
![Page 30: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/30.jpg)
+
![Page 31: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/31.jpg)
+Your ADMIN PANEL
![Page 32: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/32.jpg)
+YOUR ABOUT INFO & TABS
![Page 33: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/33.jpg)
+
![Page 34: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/34.jpg)
+YOUR TIMELINE
![Page 35: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/35.jpg)
+GREG’S AUTO BODY
![Page 36: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/36.jpg)
+
FEATURED STORIES Ad’s at LOG OUT Mobile AD’s
ADVERTISING WITH FACEBOOK
![Page 37: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/37.jpg)
+
![Page 38: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/38.jpg)
+
![Page 39: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/39.jpg)
+
![Page 40: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/40.jpg)
+
![Page 41: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/41.jpg)
![Page 42: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/42.jpg)
+Creating Your Plan What do you want out of your Marketing Campaign? Who do you you want to reach? What would success look like? Where will you get your content? Who will be responsible for creating, maintaining and
monitoring? What is your budget? What is your message? How much time will be devoted to achieving the wanted
results?
![Page 43: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/43.jpg)
+Who Can Help?
Graphic Designer Web designer SEO specialist Social Media Manager/consultant Constant Contact representative Google Ad Words/Facebook Ad’s expert
![Page 44: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/44.jpg)
+ Our servicesTraining
Seminar/GroupOne on One
Profile CreationDesign and Set up
ManagementMonthlyCampaign
SEO BrandingBlog Creation Computer RepairGraphic Design Facebook Ad’s
![Page 45: Marketing & Social Media Boot Camp](https://reader036.vdocuments.us/reader036/viewer/2022062823/58cf90151a28ab65538b4c1f/html5/thumbnails/45.jpg)
+
/mysocialcalling
/alx_marie
Do you have questions? Reach out to us online
http://MySocialCalling.com