pinterest social media boot camp

19
1 Dr. DiStaso

Upload: kayleeberger

Post on 04-Jul-2015

80 views

Category:

Social Media


1 download

TRANSCRIPT

Page 1: Pinterest Social Media Boot Camp

1

Dr. DiStaso

Page 2: Pinterest Social Media Boot Camp

2

Questions? Feel free to tweet your questions! Use #PSUsocialpros Title question - ‘Pin:’

Page 3: Pinterest Social Media Boot Camp

2

Pinterest“A tool for collecting and organizing

things you love.” Cofounded and shepherded by Ben Silbermann

Page 4: Pinterest Social Media Boot Camp

3

What is Pinterest?

Used to organize and share ideas and things that you find on the web.

Browse pin-boards created by others to discover new things.

Each image contains a link back to the website it came from.

A virtual pin-board

Page 5: Pinterest Social Media Boot Camp

5

Pinterest Fun Facts: Pinterest is the third most popular social

network in the US in terms of traffic. US users spend an average of 1 hour

and 17 minutes on the site. Pinterest is retaining and engaging

users as much as 2-3 times as efficiently as Twitter was at a similar time in its history.

There are 10 times more clicks on the ‘Pin-It’ button than on the ‘Tweet This’ one.

Page 6: Pinterest Social Media Boot Camp

6

Why it’s important

A picture is worth a thousand (or many more) words

90% of information sent to the brain is visual

Over 6 in 10 people in the population are visual learners

People retain 80% more when content includes a visual

Page 7: Pinterest Social Media Boot Camp

7

“PR historically has been about words – telling. Now it’s show and

tell.” – Richard EdelmanBeing able to visually capitalize your organization will entice

new people!

Page 8: Pinterest Social Media Boot Camp

8

Visual Storytelling

Start thinking visually right away.

Don’t focus too much on the tactics of storytelling and content creation.

Experiment and see what works with your audience and the students interested in your organization

Page 9: Pinterest Social Media Boot Camp

9

How can I use Pinterest?

Pinterest allows members, supporters and other Pinterest users to see what your organization is about visually.

Organizations are voluntary, therefore they are supposed to be fun. Pinterest is a fun media outlet!

9

Page 10: Pinterest Social Media Boot Camp

10

Find Friends and Invite them to Follow You

10

Page 11: Pinterest Social Media Boot Camp

11

Quick Tips

Add links to your website, email and other social media outlets in your ‘About Me’ section

Add URL in the description of your pin Pin at specific times relating to your audience Add board categories Use “Pin It” button on images on your website

11

Page 12: Pinterest Social Media Boot Camp

12

Do not just focus on your organization

Create boards that will appeal to the masses.

12

Page 13: Pinterest Social Media Boot Camp

13

Use Pinterest so that people can get a better understanding of who is in your organization.

13

Page 14: Pinterest Social Media Boot Camp

14

Get members involved. Have them directly pull images from the organizations board and pin it onto their board.

14

Page 15: Pinterest Social Media Boot Camp

15

Include your own personality traits, the lifestyle you and your members have.

15

Page 16: Pinterest Social Media Boot Camp

16

Run a contest! T-shirts are an easy way to lure people into your site and a cheap giveaway.

16

Page 17: Pinterest Social Media Boot Camp

17

When pinning, you can add who can pin the same pin. These are the people you invite to be apart of your group board

17

Group Boards

Page 18: Pinterest Social Media Boot Camp

18

Benefits Can help increase followers Increase the reach of your pins Get more clicks to your website Engage and create connections with

people

18

Page 19: Pinterest Social Media Boot Camp

1919