social media boot camp malaysia module 1
DESCRIPTION
Module 1: How to Win with Social Media - The Rules and Tools of Engagement Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve. This session will focus on: • The “New Rules of Engagement” for sales and marketing • Best practices in Blogging, Twitter, and LinkedIn • How to use social media and social networks to gather business intelligence • 5 critical steps to implementing social media into your business (and as an individual sales professional and marketing professionals) • Includes a social website checklist, sample social media calendars, and a quick social media self-assessmentTRANSCRIPT
The Rules of EngagementWith Shane Gibson
@shanegibson
@ShaneGibson Socialized.me
“I think that’s going
to break.”
@ShaneGibson Socialized.me
“The Customer Owns Your Brand”
@ShaneGibson Socialized.me
Getting Branded
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million
@ShaneGibson Socialized.me
175 Million
@ShaneGibson Socialized.me
300 million updates/day
@ShaneGibson Socialized.me
3Billion Views/Day
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
The Future is Now•Nearby restaurants
• Shopping
•Community workforce breakdown
• Schools
•Housing inventory and stability
•Crime rates
• Past pricing and sales on the home itself
Better Homes and Gardens Real
Estate
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
@ShaneGibson Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
The Reverse Drip
@ShaneGibson Socialized.me
Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
@ShaneGibson Socialized.me
Boeing
@ShaneGibson Socialized.me
Mediadecoder.com:
“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing
@ShaneGibson Socialized.me
Nano-markets
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
George Moen – CEO, Blenz Coffee
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Social media
marketing is about LISTENIN
G
@ShaneGibson Socialized.me
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
@ShaneGibson Socialized.me
Thought Leadership
“Leadership is influence.”
- John C. Maxwell
@ShaneGibson Socialized.me
If you sound like everyone else you’re not a leader.
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms?
Blogs
@ShaneGibson Socialized.me
IntegrationMake it part of your daily activities
Start pulling listening feeds
Engage, Lead, and Contribute
Make it real at least once a week
Rapport & Value = Mind Share = Wallet Share
@ShaneGibson Socialized.me
Sociable! Book Launch
@ShaneGibson Socialized.me
Getting Sociable!
@ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing and Community
@ShaneGibson Socialized.me
ResourcesSocial Media Podcast: http://closingbigger.net Socialized: http://socialized.me/malaysia
Tweet me!@ShaneGibson