social media marketing boot camp
TRANSCRIPT
How to Establish a Brand Personality
Through Social Media
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Humanize Your Brand
Find Your Voice
Always Be Listening
Constantly listen to, and learn from, your online audience.
Always Be Listening
Be Responsive
Respond to everyone. Both positive AND negative comments.
Be Transparent
Be honest. Be human. Humans make mistakes.
Deliver Engaging Content
Create a dialogue. Give users a reason to interact with your brand.
Utilize Multimedia
Extend your brand’s personality via multimedia.
Share & Inspire Stories
Every brand has a story to tell.
Share & Inspire Stories
So does every customer.
Provide Value
Make sure your content adds value for your fans and followers.
Surprise & Delight
Stand out and be personal by going above and beyond to show how much you appreciate your customers.
