social media boot camp 101
TRANSCRIPT
Presented by: Object 9
Social Media Boot Camp
Welcome to the Internet
2014 | 2015
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Social Media Channels Explained…
… with donuts!
3OBJECT 9
Remember: 140 characters or less!
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Feel like these guys?
Don’t worry, we’re here to help!
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Anatomy of a Tweet
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Anatomy of a Tweet
Your message
will notify
these two
users that they
have been
mentioned.
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Anatomy of a Tweet
Your message
will notify
these two
users that they
have been
mentioned.
Your message
will appear in
a search for
“Powerpoint”
and in a feed
following that
tag.
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Anatomy of a Tweet
Your message
will notify
these two
users that they
have been
mentioned.
Your message
will appear in
a search for
“Powerpoint”
and in a feed
following that
tag.
Your photo
appears
differently in
each view. In
a typical feed,
it shows in the
tweet.
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Anatomy of a Tweet
Tweetdeck
Twitter Feed
Twitter Mobile
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@ Reply vs @ Mention
@ Reply
Not as public | alerts users mentioned | mutual followers can see | non-mutuals have to find
@ Mention
Fully public|alerts users too| everyone can see| nobody has to dig
.
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What are we looking for?
• Engagement
– Followers and favorites are less important than retweets and
replies
• Or to put another way…
– A tweet is a lottery ticket
• Retweets and replies are more lotto tickets
– Followers and favorites are the cash money
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When to use Hashtags:
• Think SEO
– Generic phrases, not so much
– Specific phrases, better
• Events
– Very important, probably most useful here
• Self promotion
– Used for owning conversation and consolidating content
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How to Integrate with Networking
• Each new contact is a new person to interact with on
– Google your new friend and follow them
– i.e. Google search “Scott Smith Atlanta Twitter” or “Scott Smith
Coca Cola Twitter”
• To get on a Twitter radar:
– Follow a user
– Favorite a few tweets of theirs that you like or are relevant
– Retweet quality content
• In many ways, retweeting others’ content is more dynamic
than tweeting yourself
– But there needs to be a balance
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For more Twitter-specific help…
• Reach out to [email protected], whose favorite
social network is Twitter!
More:
• Getting started with Twitter: https://support.twitter.com/articles/215585-getting-started-with-twitter
• Mashable’s Twitter Guidebook: http://mashable.com/guidebook/twitter/
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The only network made for stalking (professionally, of
course)
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• Picture: Professional
headshot
• Title
• Vanity URL
• Current company
• Current organizations
• Import connections via
• Insert photo of thumbs up
or complete profile
Polish Your Profile!
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Quick Tips
• Give Endorsements and Recommendations, to get
Endorsements and Recommendations!
– “Social Currency”
– Plus, it’s a great way to network, and keep in touch with old
co-workers!
• Join Groups
• Follow Companies of Interest
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Quick Tips
• Share updates from your company, and coworkers
• Give context in your Connection Requests, and usually
best practices to not ‘connect’ unless you’ve met in
person!
• Frequently check “People You May Know”
• Update communications preferences, to stop those darn
emails!
See: https://help.linkedin.com/app/answers/detail/a_id/66/~/managing-account-
settings
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For more LinkedIn-specific help…
• Reach out to [email protected]!
We’ve created step-by-step PDF’s with LinkedIn Tips & best
practices to share with you!
More:
• Mashable’s LinkedIn Etiquette Guide: http://mashable.com/2014/01/18/linkedin-etiquette/
• LinkedIn Learning Webinars: https://help.linkedin.com/app/answers/detail/a_id/530/~/linkedin-learning-
webinars
• LinkedIn Help Center:https://help.linkedin.com/
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The “Personal” Network
(I’m not working, get away from me!)
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Brand Advocate, or on Lockdown?
• Will you use Facebook as another avenue to toot
your brand horn (may annoy friends), or are you
taking the Lockdown approach, where it’s personal
and private?
– Make this decision, and stick with it. Either mix personal and
professional here, or don’t.
– Best practices = use Facebook for your personal life.
• Resources for checking your privacy settings:– https://www.facebook.com/help/466544860022370/
– https://www.facebook.com/about/basics
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Dark Posts, Power Editor
• Advertising methods to research and utilize!
• Dark Post Resources
– How to create (video via Facebook)https://www.facebook.com/fbvideosforbusiness/videos/10151107995291687
/
– Further Insights – http://sproutsocial.com/insights/facebook-dark-posts/
• Power Editor 101
– Getting Started (via Facebook)https://www.facebook.com/help/162528860609436/
– More on Facebook advertising: http://sproutsocial.com/insights/facebook-advertising-guide/
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Need more help?
Feel free to give the Object 9 social team a call, or
email! Always happy to help!
– Steffan Pedersen – [email protected]
– Jon Cato – [email protected]
– ATL: 404-888-6599
– BTR: 225-368-9899