Social Business Workshops

Content Marketing — Sharing Stories That Sell

Workshop Details

The cost for this two-day workshop is $2,500 plus travel ex-

penses.

The workshop is designed for agency leadership senior man-

agers responsible for designing and delivering Customer fac-

ing products and services.

Attendees should include Agency Directors and their chiefs,

plus IT, Legal, Law Enforcement and Finance leadership.

Directors may wish to include select Commissioners as well.

About Us

Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both

start-up and established organizations. He brings significant experience transforming government, non-profit and publishing

companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea-

tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76

countries.

C onservation in America is one of the greatest untold stories of our time. The remarkable successes made by State Fish and Wildlife Agencies remain largely overshadowed by organizations and groups with better funding, better capabilities, more staff and a better plan. Our stories are there to be told and our audience is waiting to hear them.

This interactive workshop is designed to help agency staff change that equation by thinking differently about Con-tent as a Marketing tool to tell the rich and powerful stories that Customers want with learn from, enjoy and share.

Program Outline—Day 1

State of the Industry — Storytelling is Marketing

Words Matter, Images Matter More.

My Story Becomes Your Story.

Stories Designed for Mobile–First Consumption.

Two –Way Conversations.

Data Drives Content Design, Selection and Creation

Customers Choose Where They Consume Content.

Trust is Earned.

State of the Agency — How Good is Your Story?

A group assessment of the Agency’s storytelling capabili-

ties, strengths, weaknesses and opportunities.

Content Marketing — The Details

Customers Want Stories that Enrich Their Lives.

Customers Want Stories that Give Them Hope.

Customers Want Stories that Reflect Themselves.

Powerful Stories are More Powerful than Advertising.

GoPro Changed the Content Marketing Paradigm.

Producing a Measurable ROI With Content Marketing.

Program Outline—Day 2

Conducting a Content Marketing Audit

People have been telling stories since the beginning of time.

And well before the written word developed, images were the

primary vehicle used to convey mankind’s thoughts, hopes

and dreams.

Today’s Customer is visually stimulated and successful organ-

izations have become experts at telling stories with images.

Using the lessons learned from Day 1, attendees will create

the framework to perform a thorough content audit as a pre-

cursor to developing an effective Content Marketing plan.

Compelling Content Creates Powerful Advocates

@ bcreighton bill.creighton@gmail.com 703.850.5711

www.dakota-partners.com