social media + storytelling

29
PRESENTED BY HEATHER GROVE + JOHN RIFE SHARE YOUR THOUGHTS @EASTENDMKT + MORE AT EASTENDMKT.COM “CREATING COMMUNITY ONLINE” SOCIAL MEDIA + STORY TELLING

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Page 1: Social Media + Storytelling

PRESENTED BY HEATHER GROVE + JOHN RIFESHARE YOUR THOUGHTS @EASTENDMKT + MORE AT EASTENDMKT.COM

“CREATING COMMUNITY

ONLINE”

SOCIAL MEDIA + STORY TELLING

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REVIEW

• Why Storytelling?• Your Approach• Platforms • Instagram + Photo Tips• Website and Blogging• Wordpress/Wix• Making your PR Heard• Design Matters• Facebook + Analytics• E-Newsletters• Content Creation - Expert Enough

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WHY STORYTELLING?

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AUTHENTICITYHTTPS://YOUTU.BE/RPICL1AWRS8?T=4M50S

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APPROACHES TO STORYTELLING

•Advertising controlled & usually paid message

•Promotion stimulates demand (flyers)

•Publicity media attention traditional and non-traditional (social media, e-newsletters)

•Public Relations/Education image, creates good will

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YOUR APPROACH

What happens there, doesn’t stay there.

It’s integrated into face-to-face marketing.

There is always the opportunity to fold in

digital + social media to events.

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WHY?

Build an audienceCreate community

EducateTell your story

Develop a brand voice

…find what is most important to you!

YOUR APPROACH

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SOCIAL MEDIA PLATFORMS

STEPS TO CHOOSING:

1. Start with one and build up

2. Base on what audiences you want to attract and your

own comfort3. Reserve your business handle on

all sites

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FACEBOOK

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FACEBOOK

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INSTAGRAM

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INSTAGRAM

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TWITTER

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PINTEREST

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GROW YOUR AUDIENCE

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INSTAGRAM TIPS FROM JULIE DEILY

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1. Choose an appropriate username

• That’s easy to remember

• If possible the same username as your twitter account

• You can change your instagram handle

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2. Fill out your bio

• Make sure you have your location (town: Orlando/area: Central Florida), address & hours listed in your bio

• Website or link to your facebook about page (where you should have your address & hours)

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3. Start a hashtag and use it

• Example: mine is #thelittlekitchenrecipes

• Put it in your bio

• Encourage people to use it by including it in your captions• Putting it on your signs, packaging, food

truck, next to your register

• Interact with people who use your hashtag, thank them for posting/sharing

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Page 22: Social Media + Storytelling

4. Repost others’ content

• Repost photos of people using or trying your product, visiting your shop/booth/truck

• Great way to utilize fan content and not have to create it yourself

• ALWAYS give credit by @ mentioning who posted the photo

• Ask permission if possible

• Use Report or InstaRepost apps (don’t screenshot instagram ☺ )

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6. Tagging vs. @ mentioning

• Tags show up in the photo just like in photos on facebook (tap the name and it takes you to their profile)• Depending on the user’s settings, it will

show up in their profile (the far right tab on their profile)

• When you tag, it will show up in their notifciations

• @ mentioning in a caption or comment will notify the person• @ mentions don’t show up on a person’s

profile

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7. Share Quality Photos

• Use natural lighting when possible• Photos should be in focus• Don’t shoot so close• Share behind the scenes shots• Take photos with the square dimensions in

mind• If you’re using low-res images (from your

website), don’t zoom in or the image will be pixelly

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Page 28: Social Media + Storytelling

9. Edit your PhotosMy favorite editing apps:

• Afterlight• Phonto

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Heather Grove [email protected] @bornharvester

John Rife [email protected] @johnrife

QUESTIONS?