Storytelling through Social Media

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Your orgnization has a story to tell and it's time you started telling it!! In this presentation but Ed Schipul you will learn how to grow your Brand through Online Story.

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<ul><li>1.Storytelling through Social Media The Modern Narrative Denedwww.ickr.com/photos/margolove/3523556733Ed Schipuleschipul@schipul.comwww.schipul.com // www.eschipul.com Thursday, October 15, 2009 </li></ul> <p>2. How would this Story be different?http://www.youtube.com/watch?v=sMel13nY0PE Thursday, October 15, 2009 3. Anthropology of Cell Phoneshttp://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/Thursday, October 15, 2009 4. Lets talk about... How to tell a Story Developing Characters / Personas Motivating your characters www.ickr.com/photos/7885343@N04/3389501692/ Growing your Brand through online Story Thursday, October 15, 2009 5. Classic Storytelling The Power of the Narrative Once upon a time...http://ickr.com/photos/e_phots/2646616379/ Thursday, October 15, 2009 6. Modern StorytellingNarrating through Technology...we still tell each other our stories... Thursday, October 15, 2009 7. 4 Elements of Storytelling 1. Message 4. Plot So my point is...2. Conict 3. Characters Thursday, October 15, 2009 8. Whats old is new: The 4 Elements of a Modern Story 1. The Message Strategic premise What is your real statement? Stick to 1 or 2 messages Different audiences meandifferent messages Thursday, October 15, 2009 9. 1. The Message What are your Vision, Mission and Values? You cant write about what you dont know Vision: Big picture Mission: The nuts and bolts Values: The behaviors that get you there Thursday, October 15, 2009 10. 1. The Message Promoting your message in all that you do Message #1: Just Do It Nike+ Run Faster Blog Message #2: We innovate, we help http://nikeplus.nike.com Nike R&amp;D Storytelling videoswww.twiike.com Thursday, October 15, 2009 11. Whats old is new: The 4 Elements of a Modern Story 2. The Conict Not always negative What problem forces you to act? How do you restore harmony? Internal or external conict?http://ickr.com/photos/slipstreamblue/2617035636/ Thursday, October 15, 2009 12. Whole Foods ghts bio-engineering and trade practices http://blog.wholefoodsmarket.com Thursday, October 15, 2009 13. Starbucks lets patrons discover and solve conict www.mystarbucksidea.com Thursday, October 15, 2009 14. Whats old is new: The 4 Elements of a Modern Story 3. The Characters Who are the main players? Multi-purpose Characters Your readers are Characters too ** PERSONA Development ** Thursday, October 15, 2009 15. 3. The Characters Mac vs. PChttp://www.youtube.com/watch?v=1EbCyibkNB0 Thursday, October 15, 2009 16. 3. The Characters The Apple storys Characters(everlasting love) (out-of-the-box geeks) Benefactor GoalBeneciary(in-the-box products)SupportHero AdversaryThursday, October 15, 2009 17. Persona Development How / when will you speak to your Personas? Thursday, October 15, 2009 18. What kind of Character are you? The Brave Hero The Everyday Hero The Wise Hero The CaregiverThe Creator The LoverThe Adventurer The JokerThe RulerThe MagicianThe Innocent The RebelThursday, October 15, 2009 19. Persona Development Weave your audience into your Story www.polleverywhere.com www.intensedebate.com www.chipin.comwww.polldaddy.com Thursday, October 15, 2009 20. Persona Development Master the art of Listening and Respondingwww.blogpulse.comwww.google.com/alertswww.viralheat.com www.icerocket.comThursday, October 15, 2009 21. Whats your Motivation?The driving forces behind yourCharacters Thursday, October 15, 2009 22. A rubber raft in the middle of the oceanhttp://www.ickr.com/photos/greenpeace_esperanza/sets/72157594522171737/Thursday, October 15, 2009 23. Read more: http://www.schipul.com/en/art/?562 Speak to your audiences motivations 1.Material 2.Social 3.Ideological http://www.ickr.com/photos/thegreentrilby/93788893/ http://www.ickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se Thursday, October 15, 2009 24. Whats old is new: The 4 Elements of a Modern Story 4. The Plot The difference between:The King died and then theQueen died andThe King died by the sword andthe Queen died of griefhttp://ickr.com/photos/alimander/2832880196/ Thursday, October 15, 2009 25. 4. The Plot Plot your PlotDeal with itInteract / Connect / PlayAlmost there... EstablishOnward and upwardThursday, October 15, 2009 26. 4. The Plot For your plot, grab a video camerawww.theip.comwww.apple.com/ipodnano/ Thursday, October 15, 2009 27. Tweeting your Story Twitter Storytelling tips and tricks 1. Tell other peoples stories2. Link like its going out of style: www.tinyurl.com3. Ask questions, answer questions4. Share brain candy5. Say thank you Thursday, October 15, 2009 28. Tweeting your Story Follow your Storys Buzzhttp://search.twitter.comwww.tweetbeep.comwww.crowdeye.com www.twitscoop.com Thursday, October 15, 2009 29. Lets review... Tell your Story with modern tools Know yourself, know your audience Keep the Story eternal with Twitterhttp://ickr.com/photos/sandrino/248016804/ Tell your Story, be a Hero Thursday, October 15, 2009 30. Thanks for participating today! Ed SchipulCEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com(281) 497.6567Blog: www.eschipul.comFlickr: www.ickr.com/photos/eschipulTwitter: www.twitter.com/eschipulFind my slides on Slideshare: www.slideshare.net/eschipul Thursday, October 15, 2009 </p>