radio listeners - leisure habits - orion media (east mids)
DESCRIPTION
Orion Media listener research into leisure, conducted in 2013 in the East Midlands. One of Orion's regular research projects amongst listeners to its Free Radio (West Mids) and Gem 106 (East Mids) brands in the Midlands.TRANSCRIPT
Talk to GemLeisure
Respondents: Life stage
24% No Children
53% Parents(children under 15)
13% Grandparents
23% Parents(children over 15)
Talk to Gem (April 2013) Base: 222
A few hours spare...
Visit at least once a month
Resta
uran
ts
Bars
Gym
/ Sp
ots club
Cinem
a
Health
Spa
(Hai
r, na
ils, f
acia
l etc
.)
Wat
chin
g liv
e sp
ort (
at v
enue
not
on
TV)
Activ
ites (e
.g. B
owlin
g, cra
zy g
olf e
tc)
Night
Clu
bs
Conce
rts
Thea
tre
Casin
o0%
10%
20%
30%
40%
50%
60%
70%
Talk to Gem (April 2013) Base: 222
Lifestyle
Regularly Occasional Treat
Bars
Restaurants
Activities Cinema
Concerts Beauty
Theatre Live Sport
Bars
At least once a week
At leat once a month
A few times a year
Less than once a year
Never 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Talk to Gem (April 2013) Base: 222
45% of listeners go to bars at least once a
month
Normally go out with
38% Partner 28% Friends 34% Family
Talk to Gem (April 2013) Base: 222
Local Clubs / Organisations
33% of listeners are members of local organisations / clubs
Spor
ts clubs
Loca
l com
mun
ity o
rgan
isatio
n
Socia
l club
Yout
h or
ganisa
tions
& clubs
Charit
y
Religious
org
anisa
tion
0%
4%
8%
12%
16%
Talk to Gem (April 2013) Base: 222
How do you choose where to visit?
Spec
ial o
ffer
Visite
d be
fore
, goo
d ex
perie
nce
Recom
men
ded
by a
friend
Adver
tising
Educ
ationa
l ben
efits
Never
visi
t attr
actio
ns
0%10%20%30%40%50%60%70%80%
Talk to Gem (April 2013) Base: 222
What puts you off attractions?
Too expensive Visited before, bad experience
Visited before, nothing new to
see
Don't have time Don't have children
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Talk to Gem (April 2013) Base: 222
Holidays...
In the last 12 months
UK Abroad0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Short breakHoliday
Talk to Gem (April 2013) Base: 222
Overseas Holidays: Last 12 Months
Spain Other (excl. UK)
Greece France Portugal Italy USA Egypt Turkey0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
45% of Gem 106 listeners went abroad on holiday in the
last 12 months
Talk to Gem (April 2013) Base: 222
Overseas Holidays: Next 12 Months
Spain
USA
Other
(Exc
l. UK)
Greec
e
Portu
gal
Fran
ceIta
ly
Turk
ey
Egyp
t
Croat
ia
Thailand
0%
5%
10%
15%
20%
25%
46% of Gem 106 listeners are planning to go abroad on
holiday in the next 12 months
Talk to Gem (April 2013) Base: 222
Type of Holiday
Beach City Break
Caravan Holiday Park
Cruise Camping Coach Trip
Boating Skiing Cycling 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Talk to Gem (April 2013) Base: 222
How important is it to fly from your local airport?
0%
10%
20%
30%
40%
50%
Talk to Gem (April 2013) Base: 222