Talk to GemLeisure
Respondents: Life stage
24% No Children
53% Parents(children under 15)
13% Grandparents
23% Parents(children over 15)
Talk to Gem (April 2013) Base: 222
A few hours spare...
Visit at least once a month
Resta
uran
ts
Bars
Gym
/ Sp
ots club
Cinem
a
Health
Spa
(Hai
r, na
ils, f
acia
l etc
.)
Wat
chin
g liv
e sp
ort (
at v
enue
not
on
TV)
Activ
ites (e
.g. B
owlin
g, cra
zy g
olf e
tc)
Night
Clu
bs
Conce
rts
Thea
tre
Casin
o0%
10%
20%
30%
40%
50%
60%
70%
Talk to Gem (April 2013) Base: 222
Lifestyle
Regularly Occasional Treat
Bars
Restaurants
Activities Cinema
Concerts Beauty
Theatre Live Sport
Bars
At least once a week
At leat once a month
A few times a year
Less than once a year
Never 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Talk to Gem (April 2013) Base: 222
45% of listeners go to bars at least once a
month
Normally go out with
38% Partner 28% Friends 34% Family
Talk to Gem (April 2013) Base: 222
Local Clubs / Organisations
33% of listeners are members of local organisations / clubs
Spor
ts clubs
Loca
l com
mun
ity o
rgan
isatio
n
Socia
l club
Yout
h or
ganisa
tions
& clubs
Charit
y
Religious
org
anisa
tion
0%
4%
8%
12%
16%
Talk to Gem (April 2013) Base: 222
How do you choose where to visit?
Spec
ial o
ffer
Visite
d be
fore
, goo
d ex
perie
nce
Recom
men
ded
by a
friend
Adver
tising
Educ
ationa
l ben
efits
Never
visi
t attr
actio
ns
0%10%20%30%40%50%60%70%80%
Talk to Gem (April 2013) Base: 222
What puts you off attractions?
Too expensive Visited before, bad experience
Visited before, nothing new to
see
Don't have time Don't have children
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Talk to Gem (April 2013) Base: 222
Holidays...
In the last 12 months
UK Abroad0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Short breakHoliday
Talk to Gem (April 2013) Base: 222
Overseas Holidays: Last 12 Months
Spain Other (excl. UK)
Greece France Portugal Italy USA Egypt Turkey0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
45% of Gem 106 listeners went abroad on holiday in the
last 12 months
Talk to Gem (April 2013) Base: 222
Overseas Holidays: Next 12 Months
Spain
USA
Other
(Exc
l. UK)
Greec
e
Portu
gal
Fran
ceIta
ly
Turk
ey
Egyp
t
Croat
ia
Thailand
0%
5%
10%
15%
20%
25%
46% of Gem 106 listeners are planning to go abroad on
holiday in the next 12 months
Talk to Gem (April 2013) Base: 222
Type of Holiday
Beach City Break
Caravan Holiday Park
Cruise Camping Coach Trip
Boating Skiing Cycling 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Talk to Gem (April 2013) Base: 222
How important is it to fly from your local airport?
0%
10%
20%
30%
40%
50%
Talk to Gem (April 2013) Base: 222
