JoyceLuo Xi

Freddy

Robson

Edwin

Keith

Lifestyle

BILL JOBs Mission

“ Not m e r e ly d e s ig n in g s p e c t a c le s b u t a ls o c r e a t in g a li fe s t y le t h r ou g h th e b r e e d of s p e c t a c le s t h a t w e la u n c h e d .”

Work, Play, Futuristic Caters to different market segment

Organization Planning

1. Identifying the problems

• Over 80% of 18 year-olds being short sighted - BioMed Singapore

• Approximately 143 million or 64% of American Adults wear spectacles to correct vision

• 90% of people who have myopia prefer wearing spectacles over contact lens while playing sports-VisionWatch

A) Identification of Spectacle Market

1. Street Survey

50 participants

Addressing problems that current users are facing

B) Identification of their problems

In summary of their problems:

3 Prototypes in accordance to our lifestyle theme.

a) Prototype Brain storming

Our Prototypes!

12

Market Research

Selection Process

Decision Matrix

Market Response

Work Sports Futuristic

Stability High Medium Low

Uniqueness Low High High

Complexity of Production

Low Medium High

b) Finalizing our prototypes

Market Research

People who play contact sports

- Innovative

- Safety Conscious Design

- Major drawback -> Stability

C) Prototype refinement

Opticians:- Various sizes for rubberized nose piece

- Stability Issue- Maximum Vision Range 135º

Design Inspiration

16

FINAL PROTOTYPE

Our FINAL Prototype!

18

CURRENT ISSUES

•Misting

•Drooping Spectacles

•Limited Scope (135 degree vision)

•Easy Breakage

Solutions to Problems

1. Anti-fog film

Anti-Fog Films

Lens

Technology adopted: Misting

Solutions to Problems

2. Better fitting head band

3. Longer lens

Technology adopted: Limited vision

Solutions to Problems

4. Nose grip structure

Technology adopted: Drooping Spectacles

Unique Selling Point

•Offer a cheaper alternative

•Do away with conventional design

•Collective features

Well Established SpectacleBrands in the Market

FASHION

SPORTS

How do we survive in this competitive market?

We do not compete.

Instead Bill Jobs is looking towards collaborating with these well established

brands.

Bill Jobs Ideology

“We're an independent innovation and marketing firm that works with clients to reach outstanding sales performance through our products.” Bill Jobs

Marketing ideology

Why should you Invest in us?

Investors information

Services Rendered

Design

Innovate

Implement

Collaborating with their Marketing Dept.

NEEDS FROM INVESTORS

- Targeted to general investors: finance our operational and research and development activities. Investing in us for EASY returns.

- Sport Companies: Full adoption of technology. Under your brand name, sold to public.

Concerns to investors

Tarnished the image of the company if products launched do not receive good accolades or products are not saleable

A more concrete market research will be conducted on the market that we intend to venture into – ensuring that our product will receive well

Marketing Strategies

1.Print Media- Posters

Informative VS Emotional appeal ( Fashion and Functionality)

2. Electronic Media- Advertisement and Website

3. Endorsement

Marketing Strategies

1. Print Media - Poster

A) INFORMATIVE POSTER-FUNCTIONALITY

1. Print Media

B) EMOTIONAL APPEAL- FASHION

B) EMOTIONAL APPEAL- FASHION

1. Print Media

2. Electronic MediaAdvertisement: To be shown later

3. Endorsement

Target Audience

Athletes

Future: Fashion Statement – Appealing to General Public

PROFIT MARGIN ANALYSIS

Cost

Selling Price

c)Competitive pricing in view of competitive landscape

d)Core Competency ( product unique selling point)

Evaluate Profit margins

What is it about?

PART A: COST

FRAME: $ 20-40

LENS:$10

FLIM: $ 5 * Without

Economies of scales

SILICONE NOSE GRIP $1

HEAD GEAR: $ 20

TOTAL: Worst case $60

WOW !

PART B: SELLING PRICE

Market OligopolySources: Sports section of the Canadian Hour – “ The eyewear market”Biz wire July 7 2005

$150-$200

$180-200 $150

FINAL Selling price

In view of

A + B = ESTIMATED $100

COST $60

* Without partnership of big names

1) Target Audience 2) Competitive Landscape

3) Unique Selling Point

STEP C: Evaluating Profit-Margins

STEP C: Profit-Margin Analysis

• We are aware of impacts Copy-Cat technology

Risk of technology being obsolete

• Spectacle Design firm: Hope to diversify.

• Focus more on aesthetics with version two. (i.e. : Thinner, Lighter, Stronger and possibility the use of transition lens )

To Those Skeptics: IDEAS ARE

CHEAP! You guys don’t even

have a real workable prototype.

They’re just marketing!

Paid drawn prototypes.-Exact measurement-Know Exact Materials-Constraints

Where do we go from here for :

Financing through design competition. ( Grants and gain awareness) Design Singapore Opus Design Award Silhouette Design Competition

Branding our company as a life style design firm with our subsequent chain of spectacles.

1. Financing –Our means

Where do we go from here for:

School of hard-knocks, possible collaboration:

- Eyewear manufacturing firms: Provide external and independent expertise on our product development.

- Sports Companies: Possible synergy of our technology with technology that they are currently researching in their labs.

2. Financing – Corporate Investment

Where do we go from here for :

3. Creating Awareness- Fashion Events

Discussion

1. 100 X Strut : 100 outfits auction off to charity. – Public awareness

2. Kaybee Textile International :

Fashion show "Fashion through time”– Fashion industry people awareness

A fun end to it. Our Advertisement