Jet.comA new e-commerce site is born and radio listeners

drive the growthAugust, 2015

Brand new shopping site launches July 21, 2015 with a blast of

publicity

“Jet.com represents a frontal assault on Amazon... Jet.com’s promise is simple and… potentially momentous:

to offer the absolute lowest price on just about everything…”

Jet.com

2

Verto Analytics: Jet.com traffic surges

Unique visitor audience composition

3

Website Uniques

3.8m

1.1m

June 2015 July 2015

Mobile Uniques

1.3m

.3m

June 2015 July 2015

Mobile App Users

114K

* June 2015 July 2015

Source: Verto Analytics June, July 2015

This StudyWestwood One retained Ipsos to understand the post launch awareness of Jet.com and the characteristics of early site visitors.

The online study surveyed 1005 Americans aged Adults 18+ July 31 – August 3, 2015.

About Ipsos: Ipsos is a global independent market research company ranking third worldwide among research firms. They provide a full line of custom, syndicated and online research products and services guided by industry experts and bolstered by advanced analytics and methodologies.

4

PR helped launch Jet.com

13%

6%

3%

Of Americans are aware of Jet.com

Of Americans have visited the Jet.com site

Of Americans have purchased from Jet.com

How did you hear about Jet.com?

“ABC News”“Fox News”

“I saw an offer on Brad’s deals”“I heard about this company on the local

news…”“I saw a segment on the Today show last

week”“I think it was on FOX Business or CNBC”

“I was told by a shopping/coupon group on Facebook to sign up for a free t-shirt”

“My friend”“Read about it on Yahoo Site”

“Work offered a free membership for a year”“There was an article about it in the Wall

Street Journal”

Source: IPSOS U.S. eNation survey July 31– August 3, 2015 5

Of those who have visited Jet.com, 59% are 18-34, 61% are college educated, 81% earn $50K+ and 84% are full-time

employed.

Early Jet.com visitor profileJet.com Site Visitor Audience

CompositionAmazon Prime Member

Profile

18-34 59% 41%

35-54 33% 37%

55+ 8% 21%

College Education 61% 53%

$50K+ Income 81% 70%

Kids in HH 55% 38%

Full-Time Employed 84% 55%

Source: IPSOS U.S. eNation survey July 31– August 3, 2015 6

Jet.com has built awareness fastest among radio listeners

% of heavy/medium media users aware of Jet.com

Radio

TV

Online

21%

14%

13%

Source: IPSOS U.S. eNation survey July 31– August 3, 2015 (Heavy/Medium Radio listeners: 327 respondents listening 1:15+ per day, Heavy/Medium Television viewers: 472 respondents viewing 3+ Hours per day, Heavy/Medium Online: 577 Respondents online 3+ hours per day.)

1 out of 5 heavy/medium radio listeners are already aware of Jet.com

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Jet.com site visitation is 2x higher among radio listeners

% of heavy/medium media users who have visited Jet.com

Radio

TV

Online

13%

7%

7%

Nearly 1 out of 8 heavy/medium radio listeners have visited Jet.com

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Source: IPSOS U.S. eNation survey July 31– August 3, 2015 (Heavy/Medium Radio listeners: 327 respondents listening 1:15+ per day, Heavy/Medium Television viewers: 472 respondents viewing 3+ Hours per day, Heavy/Medium Online: 577 Respondents online 3+ hours per day.)

Jet.com purchases are 2x higher among radio listeners

% of heavy/medium media users who have purchased from Jet.com

Radio

TV

Online

8%

4%

4%

Nearly 1 out of 13 heavy/medium radio listeners have purchased from Jet.com

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Source: IPSOS U.S. eNation survey July 31– August 3, 2015 (Heavy/Medium Radio listeners: 327 respondents listening 1:15+ per day, Heavy/Medium Television viewers: 472 respondents viewing 3+ Hours per day, Heavy/Medium Online: 577 Respondents online 3+ hours per day.)

Radio reaches the Jet.com target demographic (18-34, have kids, full-time employed)

18-34, Work Full-time & Have Kids at Home(Heaviest Users of Each Medium)

Radio

Internet

Magazines

133

127

100

How to read: 18-34-year-old full-time workers with kids are 33% more likely than the average adult to listen to radio heavily

Newspapers 43

TV 36

Source: 2014 Doublebase GfK MRI, Quintile I

Inde

xed

to U

.S. A

dults

18+

Pop

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Among Amazon Prime members, 1 out of 5 are already aware of Jet.com and 1 out of 10 have already purchased. Among all Americans, 13% are aware of Jet.com and 3% have made a

purchase.

Amazon Prime members have much stronger awareness and usage of Jet.com vs. General Population

Jet.com Amazon Prime Members Total U.S.

Awareness 22% 13%

Visited 15% 6%

Purchased 10% 3%

Source: IPSOS U.S. eNation survey July 31– August 3, 2015. Amazon Prime Members = 292 Respondents

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1

2

3

Just two weeks after launch, PR fuels fast awareness of Jet.com

Early Jet.com visitors are highly concentrated among 18-34’s, full-time employed, kids in HH, college educated and those with 50K+ income

Key Findings of Jet.com Research

In Conclusion

Radio listeners show the highest awareness, visitation and purchases versus TV and online

4 Radio’s time spent is strongest in the Jet.com target demographic (18-34, have kids, full-time employed)

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5 Amazon Prime members show strong early awareness and usage of Jet.com

Thank You

Appendix: Jet.com Profile as of August 3, 2015% of demographic that is aware, have visited or purchased at Jet.com

Awareness Site Visitation Have Purchased18-34 18% 12% 8%35-54 11 6 255+ 9 2 --

Income greater than $50K 16 9 5Income less than $50K 7 3 1

Kids in HH 20 13 9No kids in HH 10 4 1

College Education 17 8 4No college education 9 4 2

Work full-time 19 12 7Work part-time 10 3 1Not employed 6 2 --

Have Amazon Prime 22 15 10

Source: IPSOS U.S. eNation survey July 31– August 3, 2015 14