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Rebranding and Launching Absolute Radio Adam Bowie Head of Strategy & Planning December 2008

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Absolute Radio presentation about listening to your listeners.

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Page 1: Absolute Radio - Listening to Listeners

Rebranding and LaunchingAbsolute Radio

Adam BowieHead of Strategy & Planning

December 2008

Page 2: Absolute Radio - Listening to Listeners

Photo: Oberazzi

Page 3: Absolute Radio - Listening to Listeners

Virgin Radio

• 15 years old

• 36 year old brand

• Largest under 45 commercial station

Page 4: Absolute Radio - Listening to Listeners

Virgin Radio

• Purchased by Times of India in June 2008

Bennett Coleman & Co Ltd

Page 5: Absolute Radio - Listening to Listeners
Page 6: Absolute Radio - Listening to Listeners

Onegoldensquare.com

Page 7: Absolute Radio - Listening to Listeners

Telling VIPs First

Page 8: Absolute Radio - Listening to Listeners

VIPs

Page 9: Absolute Radio - Listening to Listeners

Pre-launch ‘Crossfade’

• 10 ‘pillars’

• More live

sessions

• No repeat

workday

• Full versions

• Expanded

playlist

Photo: ebotunes

Page 10: Absolute Radio - Listening to Listeners

Podcast Interview with VIP

Page 11: Absolute Radio - Listening to Listeners

Find the Virgin

Page 12: Absolute Radio - Listening to Listeners

Playlist

Page 13: Absolute Radio - Listening to Listeners

Playlist Meetings

Page 14: Absolute Radio - Listening to Listeners

Digital Fun

Page 15: Absolute Radio - Listening to Listeners

Rock Off

Page 16: Absolute Radio - Listening to Listeners

Absolute Radio

Adam [email protected]

020 7432 3339

www.onegoldensquare.com

www.adambowie.com

mailto:[email protected]
http://www.onegoldensquare.com/
http://www.adambowie.com/

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