RADIO KISSKISS

IL QUOTIDIANO

RADIO KISSKISS

A digital, interactive and dynamic radio. A constantly evolving product,

closer and closer to the sensitivity and needs of the contemporary listener.

Radio Kiss Kiss is cross-media: FM, DAB, WEB, SOCIAL, MOBILE, VIDEO.

Looking at the new communication tools, it is the first national radio for

engagement level!

Radio Kiss Kiss is digital: record of contemporaneity on the website, hashtag

top trend on Twitter, 1 million likes on Facebook!

Radio Kiss Kiss is contemporary: it is the most interactive, it is the most

dynamic, it is the most attentive to today’s listener!

Radio Kiss Kiss: Play Everywhere!

HIGHLIGHTS

A young and dynamic radio, listened by the most active part of the population

A double-figure growth of listeners

78% of its public listen to Radio Kiss Kiss during car trips

The web & social generation radio: a constantly growing community, a strong presence on social media

LISTENERS’ PROFILE

Source: RadioTer 2018 1° semester

DAILY LISTENERS COMPOSITION % 4

SEX

MEN

WOMEN

47%53%

ETÀ

Compared to other national radios,

Kiss Kiss has a high percentage of

female listeners.

53% of listeners are 14-34

years old – the target who

mostly cares about new

styles and trends.

11%

20%

22%19%

18%

8%3%

14-17 YEARS

18-24 YEARS

25-34 YEARS

35-44 YEARS

45-54 YEARS

55-64 YEARS

OVER 64 YEARS

AGE

A RECORD GROWTH

1,991,000 2,424,000 2,917,000

+21.7%vs 2016

+20.3%vs 2017

AVERAGE DAILY LISTENERS

The double-figure growth of Radio Kiss Kiss listeners on both theaverage day and the average quarter-hour (2018 1st semester vs2017 1st semester) demonstrates how the particularcharacteristics and editorial value of the radio have beenrewarded by the reference audience:

Sources: RadioTer / Radiomonitor

Source: RadioTer 2018 1° semester

THE REASONS OF SUCCESS

The number and the loyalty of Radio Kiss Kiss listeners have grown considerably: the audience appreciates its schedule, listens to it for more time during the day and more days in the week.

MORE PEOPLE REACHED

MORE TIME SPENT LISTENING DAILYMORE QUARTER HOURS DURING THE DAY

MORE LISTENING FIDELITYMORE DAYS DURING THE WEEK

MORE PEOPLE REACHED

Source: RadioTer 2018 1° semester vs 2017 1° semester

Average quarter-hour listeners

Average dailylisteners

Average weeklylisteners*

Source: RadioTer 2018 1° semester vs 2017 year

TIME SPENT LISTENING DAILY 99 MINS (+43%)

2018 1° sem.

99 mins = 6,6 quarter-hours

2017

69 mins = 4,6 quarter-hours

MORE TIME SPENT LISTENING

MORE LISTENING FIDELITY

Source: RadioTer 2018 1° semester vs 2017 1° semester

2018 1° sem 2017 1° sem

WEEK 9,282,000 8,846,000

DAY 2,917,000 2,424,000

2018 1° sem:

3.8 days spentlistening weekly

2017 1° sem :

3.4 days spentlistening weekly

9,282,000 (1)

WEEKLY LISTENERS RADIO/ PROGRAMME FANS

RADIO/ PROGRAMME FOLLOWERS

ENGAGEMENT

¹Source: RadioTER 2018 1° semester

²Source: Facebook, Twitter, Youtube, updated to 24.09.2018

VIEWS ON YOUTUBE

1,027,536 (2)

586,000 (2)

Over 35,000,000 (2)

A SCHEDULE ENRICHED WITH ENTERTAINMENT,

INFOTAINMENT AND MUSIC… BECAUSE

THE GREATEST MUSIC PLAYS ONLY

ON RADIO KISS KISS!

PROGRAMMESIl Sole 24 OREDRIVE TIME

I mattinieri

Pippo Pelo Show

Portami a casa Kiss Kiss

INFOTAINMENT

Good Morning Kiss Kiss

Mi piace

Stefano Piccirillo

ENTERTAINMENT

Dedikiss

I corrieri di Kiss Kiss

Facciamolo adesso

THE WEEKEND

Kiss Kiss Weekend

Siamo italiani

Aperikiss

Kiss Kiss Playchart

COMMUNICATION OPPORTUNITIES

Get a modern PowerPoint Presentation that is

beautifully designed.

Single PositionsStandard ModulesEditorial Modules

COMMERCIAL OFFER

Programmes SponsorshipQuotes in programmes

EXTRA-COMMERCIAL OFFERAD HOC PROJECTSEditorial Initiatives

Live Events

LIVE EVENTS

One of Radio Kiss Kiss programmes will berealized live from the Client's location.During the event will be created content aimed atenhancing the location.

Case history «Aperikiss» live from Caffè Pedrocchi in Padova during the Open Innovation Days, sponsored by SEAT (27 October 2018)