1

Contact activity with listeners/donors

2

Each Radio Maria radio station

is invited to initiatecontact activities

with the individual listeners

3

Italy:One of the countries

most affected adversely by the economic crisis

4

Radio Maria Italiaincreases its audience, but finds it difficult to

develop economic support

5

Posta

Banca

Lasciti

Analisi offerte 2012

6

Our radio stations continue to grow.

There are many projects in the works, but the

resources to finance them are lacking

7

We need to enhance and support, at the local level, World Family co-financing

programmes

8

Each Radio Mariais invited to promote

F U N D R A I S I N G

activities

9

We need to raise funds

so that we can continue

to spread love

10

We need our listeners’ support

so that we can continue to be near those in need

11

The donation originatesfrom the radio-listener

relationship

We will never obtain that which we never ask for!

12

Contacts’ information

Let’s start getting to know the people who move around

the radio and around us

13

Case history: Italian Switzerland

Magazine distribution: door-to-door

Donors = 100Donations = € 102,000Costs= € 11,400

14

DONATIONS

- 4% - - - - - 93% 3% - 100%- 96,7% - 0,1% - - - 3,2% - - 100%- 95% - - - - - 5% - - 100%- - - - - - - - - - no dati

- - - - 2,96% 1,12% - 100%- - - - - - - - - - no dati- 77% 22% - - 1% - - - - 100%

91% 5% - - - 1% - 2% 1% - 100%0,5% 17% 1,5% 0,5% 1,5% - 5,5% 1% - 72,5% 100%

- - - - - - - 98% 2% - 100%- - - - - - - - - - no dati

10% 8% - - - 1% - 11% 4% 66% 100%15% 5% 40% - - - - 25% 25% - 110%

- - - - - - - - - - no dati- - - - - - - - - - no dati

16% 25% 55% - - - - 4% - - 100%1,72% 15,91% 44,90% - 1,85% - 0,9% 34,72% - - 100%70% - - - - 0,5% - 27% 0,5% 2% 100%2% 6% - 2% - - - 62% - 28% 99%

ROMANIAROMANIA (ungherese)

SOUTH TIROLSPAIN

ITALYLITHUANIA

SERBIASLOVAKIA

ALBANIA

NETHERLANDS

AUSTRIABELGIO

BOSNIA HERZEGOVINACROATIA 95,92%FRANCE

GERMANYHUNGARY

SWITZERLANDUKRAINE

Bonificopostale

Bonifico bancario

RIDBancario

Carta di credito

Assegni PayPal Lasciti ContantiMoney

box

Altro (sms, bollettino postale,

collette, …)

TOTAL

15

DONATIONS

- 12,6% 4,7% 30,6% - - - 7,1% - 45% 100%- - - - - - - 100% - - no dati- 5% - 0,5% 2% - - 0,5% - 92% 100%- - - 1% 38% 1% - 60% - - 100%- - - 1% 48% 1% - 50% - - 100%- 8,18% 24,51% 12,71% 0,34% - - 53% 1,26% - 100%- 32% - 3% - - 9% 53% - - 97%- 49% 12% - - - - 39% - - 100%- 68% 5% - 1% - - 6% - 20% 100%- 28% 10% - - - - 20% - 42% 100%- 5% - 2% 20% - - 73% - - 100%- 46% 10% 2% 10% - - 15% - 17% 100%- 20% 23% - - - - 57% - - 100%- 1% 19% 21% 2% - - 44% 9% 4% 100%- 5% 23% 12% 12% - - 15% - 33% 100%- - - - 30% - - 70% - - 100%- 40% - - - - 2% 31% 5% 22% 100%- - - 6% - - - 73% - 21% 100%

5% 10% 10% 20% 50% 3% - 1% 1% - 100%15% 9% 5% 5% 55% 0,5% - 10% 0,5% - 100%

- - - 1% 80% - - 19% - - 100%- 45% - - 5% - - 30% - 20% 100%

USA (Houston)USA (NY-Amigos)USA (NY-Friends)

PERUURUGUAY

VENEZUELA

ARGENTINABOLIVIABRAZIL

CHILECOLOMBIA

COSTA RICA

CANADA hmwnCANADA Italy

DOMINICAN REP.ECUADOR

EL SALVADORGUATEMALA

MEXICONICARAGUA

PANAMAPARAGUAY

Bonifico postale

Bonifico bancario

RID bancario

Carta di credito

Assegni PayPal Lasciti ContantiMoney

box

Altro (sms, bollettino postale,

collette, …)

TOTALE

16

DONATIONS

- - - - - - - 100% - - 100%- 3% 2% - 5% - - 85% - 5% 100%- - - - - - 3% 5% 70% 20% 98%- 5% - - 5% - - 80% 2% 5% 97%- - - - - - 20% 80% - - 100%- - - - - - - - - - no dati- - - - - - - - - - no dati- - 23% - - - - 58% 9% - 90%- - - - - - - 40% 20% 40% 100%- - - - - - - 100% - - 100%

0,5% 41,17% - - 5% - - 18,75% - 34,58% 100%- - - - - - - - - - no dati- 2% - - 25% - - 60% - 13% 100%- - - - - - - 60% - 40% 100%- 6,7% - - 21,7% - - 51,2% 2% 18,4% 100%- - - - 10,1% - - 77,3% 3,9% 8,7% 100%- 1% 2% - 4% - - 74% 19% - 100%- - - - 4% - - 64% 2% 30% 100%

UGANDAZAMBIA

BURKINA FASOBURUNDICAMERUN

CENTRAL AFRICAN REP.CONGO BRAZZ. (POINTE NOIRE)

CONGO REP. DEMOC. (EST - BUKAVU)CONGO REP. DEMOC. (CENTRO - KANANGA)

GABONKENYA

IVORY COASTMALAWI

MOZAMBIQUERWANDA

SIERRA LEONETANZANIA

TOGO

Bonifico postale

Bonifico bancario

RID bancario

Carta di credito

Assegni PayPal Lasciti ContantiMoney

box

Altro (sms, bollettino postale,

collette, …)

TOTALE

17

DONATIONS

Bonifico postale

Bonifico bancario

RID bancario

Carta di credito

Assegni PayPal Lasciti ContantiMoney

box

Altro (sms, bollettino postale,

collette, …)

TOTALE

- - - - - - - - - - no dati- 30% - - - - - 40% 30% - 100%- - - - 12% - - 39% 11% 38% 100%- 10% 0,01% - 20% - - 16% 1% 1% 48,01%PAPUA NEW GUINEA

INDIAINDONESIA

PHILIPPINES

18

I invite you to build,day after day

a database of contacts

19

Let’s not waste the wealth that comes from the

numerousdaily contacts, as they:

increase the listener’s loyalty strengthen the relationship produce donations

20

Contacts Master RecordName

SurnameTelephone no.

AddressE-mail

Offers made(amount, date, method,

etc.)

New contact

Information Office

21

IN SUMMARY:

There are many World Family projects in the planning but the financial resources are lacking the international economic situation requires of us the commitment to look for the help of kind souls we need to find out more about the people who are listening to us, who revolve around us each radio station knows their listeners/donors, and communicates, grows, develops with them

22

IN SUMMARY:

The master record is built with:

the Editorial Director’s appeals, on the radio the associates’ knowledge the daily phone calls to the radio the campaigns (targeted and non-targeted)

23

Representing Radio Maria…………………………… in the capacity of President…………(name and surname)Editorial Director ……………………(name and surname)I intend to contribute to the growth of the World

Family of Radio Maria by committingRadio Maria ……………..to operate through financing plans of its activity aimed at listeners, supporters, friends of the radio (Fundraising plans)

I WILL PARTICIPATE

*specify the reasons for not participating: …………………………………………………………………………………………………………………………

 

YES NO*

24

INFORMATION

CONTACTS/DONORS DATABASEExisting

*if “existing”, specify the number of contacts:1-500 contacts 501-1,000 contacts 1001-10,000 contacts Over 10,000 contacts  FUNDRAISING ACTIVITYIndicate type: (regular mail, e-mailing, door-to-door, etc.)

Already carried out: (specify date/period of last fundraising campaign): …………………………To be carried out: (specify start date/period): ……………………………

YES* NO