and reality acceptance and arwareness of radio listeners · and reality-acceptance. and arwareness....

BroadcastingBroadcasting

Werner BleisteinerWerner BleisteinerZentralredaktion BRZentralredaktion BR--KLASSIKKLASSIKBayerischer RundfunkBayerischer [email protected]

-- blueprintsblueprints and and realityreality-- acceptanceacceptance and and arwarenessarwareness of of radioradio listenerslisteners

mailto:[email protected]

Werner Bleisteiner

•• TheThe

Bayern 4 Klassik Surround Sound Day Bayern 4 Klassik Surround Sound Day ––a a casecase

studystudy

forfor

regularregular

surroundsurround

broadcastsbroadcasts

•• fromfrom

blueprintblueprint

to to realityreality

•• lessons learned lessons learned ––

options to consideroptions to consider

•• GoingGoing

on on airair

isis

notnot

enoughenough

––gettinggetting

thethe

informationinformation

acrossacross

thethe

publicpublic

•• IsIs

therethere

anybodyanybody

out out therethere? ? --awarenessawareness

and and acceptanceacceptance

of of radioradio

listenerslisteners

•• satellitesatellite, , cablecable, , receiversreceivers

--

mapsmaps, , statisticsstatistics, , possibilitiespossibilities

•• resultsresults

fromfrom

a BR media a BR media researchresearch

queryquery

TOPICSTOPICS

Werner Bleisteiner

2008/12/28 2008/12/28 --

The ProgramThe Program10:0510:05--11:55 Symphonische Matinee11:55 Symphonische Matinee

Das Symphonieorchester des Bayerischen RundfunksDas Symphonieorchester des Bayerischen RundfunksWolfgang Amadeus Mozart:Wolfgang Amadeus Mozart:

Sinfonie Sinfonie DD--durdur KV 385 (KV 385 („„HaffnerHaffner““) ) –– Dirigent: Ricardo MutiDirigent: Ricardo MutiEdward Grieg: Edward Grieg: Klavierkonzert Klavierkonzert aa--mollmoll –– Solist: Lang Solist: Lang LangLang, Dirigent: Paavo , Dirigent: Paavo JJäärvirvi

Gustav Mahler: Gustav Mahler: Sinfonie Nr.1 Sinfonie Nr.1 DD--durdur ((„„Der TitanDer Titan““) ) -- Dirigent: Mariss JansonsDirigent: Mariss Jansons

13:0513:05--15:00 Cinema spezial: Augsburg 15:00 Cinema spezial: Augsburg goesgoes

HollywoodHollywoodEnnioEnnio

MorriconeMorricone::

""NuovoNuovo Cinema Cinema MorriconeMorricone--Suite"Suite"Vangelis:Vangelis:

"Conquest of Paradise" "Conquest of Paradise" ausaus "1492""1492"John Williams:John Williams:

"Duel of the fates" "Duel of the fates" ausaus "Star Wars""Star Wars"Jerry Goldsmith:Jerry Goldsmith:

"Never surrender" "Never surrender" ausaus "First knight""First knight" u.a.u.a.KinderKinder-- und Jugendchor der Albert Greiner Singund Jugendchor der Albert Greiner Sing-- und Musikschuleund Musikschule

Philharmonischer Chor & Orchester Augsburg Leitung: Wolfgang Philharmonischer Chor & Orchester Augsburg Leitung: Wolfgang ReReßß

15:0515:05--16:00 Pour le Piano16:00 Pour le PianoRobert Schumann: Robert Schumann: "Papillons", op. 2 (Martin Rasch, Klavier) "Papillons", op. 2 (Martin Rasch, Klavier)

Franz Schubert:Franz Schubert:

"Forellenquintett" "Forellenquintett" –– Mitglieder des SO des BR, Lang Mitglieder des SO des BR, Lang LangLang, Klavier, Klavier

16:0516:05--17:00 KlassikStars17:00 KlassikStarsDie Bamberger Symphoniker Die Bamberger Symphoniker ––

Dirigent Jonathan Dirigent Jonathan NottNott

Franz Schubert:Franz Schubert:

3. Sinfonie3. SinfonieLeoLeošš

JanJanááččekek::

SinfoniettaSinfonietta

Surround Sound DaySurround Sound Day

Werner Bleisteiner

17:3017:30--18:00 DoReMikro extra18:00 DoReMikro extraSergej Prokofjew: "Peter und der Wolf"Sergej Prokofjew: "Peter und der Wolf"

MMüünchner Rundfunkorchester nchner Rundfunkorchester –– Dirigent und Sprecher: Michael Dirigent und Sprecher: Michael GohlGohl

18:0518:05--19:00 Alte Musik19:00 Alte MusikG.F. G.F. HHäändelndel::

Aus "Aus "AmadigiAmadigi didi GaulaGaula" " -- S. Kermes; M. Beaumont; Il S. Kermes; M. Beaumont; Il ComplessoComplesso BaroccoBarocco: Alan Curtis : Alan Curtis William William BradeBrade/John /John PlayfordPlayford/Giovanni /Giovanni CoperarioCoperario::

"The wonders of the world" "The wonders of the world" -- Echo du Danube u.a.Echo du Danube u.a.

19:0019:00--20:00 20:00 FeatureFestFeatureFestWerner Bleisteiner: Werner Bleisteiner: Don't you know that you can count me out Don't you know that you can count me out –– EinEin 68er 68er LaboratoriumLaboratorium remixed in 5.1remixed in 5.1

20:0520:05--22:00 Puccini Festival: La 22:00 Puccini Festival: La BohBohèèmemeAnna Netrebko, Anna Netrebko, RolandoRolando VillazVillazóónn u.a. u.a.

Chor & Symphonieorchester des Bayerischen Rundfunks, Dirigent : Chor & Symphonieorchester des Bayerischen Rundfunks, Dirigent : Bertrand de BillyBertrand de Billy

22:0022:00--23:00 Horizonte23:00 HorizonteGGéérard rard GriseyGrisey::

LLe noir de e noir de l'l'éétoiletoile –– Ensemble SEnsemble S

23:0523:05--00:00 Jazztime00:00 JazztimeJazzproduktionen des BR in Surround mit Beate SampsonJazzproduktionen des BR in Surround mit Beate Sampson

Aufnahmen mit dem Steffen Aufnahmen mit dem Steffen SchornSchorn Sextett, den Stephan Kurmann Strings, Sextett, den Stephan Kurmann Strings, Manfred Leuchter, dem Peter Fulda Oktett und Manfred Leuchter, dem Peter Fulda Oktett und UlitaUlita KnausKnaus

2008/12/28 2008/12/28 --

The ProgramThe ProgramSurround Sound DaySurround Sound Day

Werner Bleisteiner

Typical Surround Broadcast Live ConcertTypical Surround Broadcast Live ConcertFrom blueprint to realityFrom blueprint to reality

FM & DAB

Werner Bleisteiner

Principle of MPEG Surround EncodingPrinciple of MPEG Surround Encoding

Source: FH IIS Erlangen – presentation by Olaf Korte

From blueprint to realityFrom blueprint to reality

Werner Bleisteiner

5.1 + 2 channels in synch 5.1 + 2 channels in synch ––

but is there a but is there a ∆∆t?t?From blueprint to realityFrom blueprint to reality

Werner Bleisteiner

Variety of surround sound media & standards Variety of surround sound media & standards Lessons learned Lessons learned ––


Werner Bleisteiner

. . . many possibilities . . . . . . many possibilities . . . Lessons learned Lessons learned ––


FM & DAB

Werner Bleisteiner

In the Future In the Future --

own productions & Liveown productions & LiveLessons learned Lessons learned ––


FM & DAB/+DAB/+

Werner Bleisteiner

In the Future? In the Future? File transfer

from

the

industry

A A desirabledesirable

solutionsolution

–– butbut

fairlyfairly

unlikelyunlikely

Lessons learned Lessons learned ––


FM & DAB/+DAB/+

Werner Bleisteiner

•• TheThe


studystudy

forfor

regularregular

surroundsurround


•• fromfrom

blueprintblueprint




•• GoingGoing

on on airair

isis

notnot

enoughenough

––--

gettinggetting

thethe


acrossacross

thethe

publicpublic

•• IsIs

therethere

anybodyanybody



of of radioradio

listenerslisteners


--



fromfrom


queryquery

TOPICSTOPICS

Werner Bleisteiner

. . . one generic term. . . one generic termGoing on air is not enoughGoing on air is not enough

Werner Bleisteiner

Another Webpage on SurroundAnother Webpage on SurroundGoing on air is not enoughGoing on air is not enough

http://www.br-klassik.de/surround

Werner Bleisteiner

• 500 Surround streams supplied

10% of th

e online listeners connected

- manually- to the mp3 surro

und stream

. . . and quite a few did . . . and quite a few did mp3 Surroundmp3 Surround--HowHow--to . . . to . . . Going on air is not enoughGoing on air is not enough

Werner Bleisteiner

In the News . . . In the News . . . Going on air is not enoughGoing on air is not enough

Werner Bleisteiner

The Surround Workshop on 2008/12/11 The Surround Workshop on 2008/12/11 Going on air is not enoughGoing on air is not enough

Werner Bleisteiner

•• TheThe


studystudy

forfor

regularregular

surroundsurround


•• fromfrom

blueprintblueprint




•• GoingGoing

on on airair

isis

notnot

enoughenough

––--

gettinggetting

thethe


acrossacross

thethe

publicpublic

•• IsIs

therethere

anybodyanybody



of of radioradio

listenerslisteners


--



fromfrom


queryquery

TOPICSTOPICS

Werner Bleisteiner

What do we know? What do we know? Awareness and acceptanceAwareness and acceptance

AudienceAudience

measurementmeasurement: :

targettarget

groupsgroups

Distribution: Distribution:

TechnicalTechnical

coveragecoverage

AwarenessAwareness

and and

AcceptanceAcceptance::

focusedfocused

queryquery

Market Market

penetrationpenetration::

productsproducts

Werner Bleisteiner

Distribution: Distribution: generalgeneral

factsfactsAwareness and acceptanceAwareness and acceptance

Source: SES-Astra, TNS Infratest Dimap

stationarystationary

TV TV --

receptionreception

in Germanyin GermanyReferenceReference: Total of 40 : Total of 40 MioMio

householdshouseholds

Werner Bleisteiner

Distribution: Distribution: generalgeneral

factsfactsAwareness and acceptanceAwareness and acceptance

Source:BR media research

stationarystationary

TV TV --

receptionreception

in Bavariain BavariaReferenceReference: Total of 6 : Total of 6 MioMio


53 %

40 %

Werner Bleisteiner

Distribution: Distribution: Satellite coverageSatellite coverage

Radiotransponder

Coverage Source: www.ses-astra.com/wb

Awareness and acceptanceAwareness and acceptance

Bavaria:Bavaria:

•• 2.5 Mio. 2.5 Mio. householdshouseholds

(5.5)(5.5)

Germany:Germany:

•• 11.2 11.2 MioMio


(37.7)(37.7)

DD--AA--CH:CH:

•• 13.1 13.1 MioMio


(44.1)(44.1)

Europe:Europe:

•• 53 53 MioMio


(196)(196)

http://www.sr.se/

http://dolby-digital.the-media-channel.com/radiodd-oe1dd.html

http://dolby-digital.the-media-channel.com/radiodd-wdreinslive.html

http://dolby-digital.the-media-channel.com/radiodd-wdr2.html



http://dolby-digital.the-media-channel.com/radiodd-hr2.html

http://dolby-digital.the-media-channel.com/radiodd-swr2.html

http://dolby-digital.the-media-channel.com/radiodd-mdrfigaro.html

http://dolby-digital.the-media-channel.com/radiodd-ndrkultur.html

http://dolby-digital.the-media-channel.com/radiodd-br-klassik.html

Werner Bleisteiner

Distribution: Distribution: The German cable cakeThe German cable cake

Source: www.kabelfernsehen-kabelanschluss.de


UnitymediaUnitymedia

NRW: 3.45 NRW: 3.45 MioMio

(8.5 (8.5 MioMio) )


H: 1.15 H: 1.15 MioMio

(2.9 (2.9 MioMio))

Kabel BW: 2.3 Kabel BW: 2.3 MioMio

(5 (5 MioMio))

Kabel D: 9.1 Kabel D: 9.1 MioMio

(24 (24 MioMio))

ReferenceReference: : ►►

Total of 40 Total of 40 MioMio

householdshouseholds►►

20 Mio. 20 Mio. connectedconnected

►►

7.6 Mio. Digital = 38% (06/09)7.6 Mio. Digital = 38% (06/09)

KCC

Werner Bleisteiner

Distribution: Distribution: The German cable . . . chaosThe German cable . . . chaos

Just für illustration – not the actual situation

Sources: www.kabelfernsehen-kabelanschluss.deFunkanalyse Bayern


KCC

ReferenceReference: : ►►

Total of 40 Total of 40 MioMio

householdshouseholds►►

20 Mio. 20 Mio. connectedconnected

►►

7,6 Mio. digital = 38% (06/09)7,6 Mio. digital = 38% (06/09)

Bavaria: 2,7 Bavaria: 2,7 MioMio

(6Mio)(6Mio)

►►25% digital25% digital


NRW: 3.45 NRW: 3.45 MioMio

(8.5 (8.5 MioMio) )


H: 1.15 H: 1.15 MioMio

(2.9 (2.9 MioMio))

Kabel BW: 2.3 Kabel BW: 2.3 MioMio

(5 (5 MioMio))

Kabel D: 9.1 Kabel D: 9.1 MioMio

(24 (24 MioMio))

http://www.atcable.de/index.html

Werner Bleisteiner

Awareness and acceptanceAwareness and acceptanceMarket penetration: Surround sound sells?Market penetration: Surround sound sells?

Werner Bleisteiner


Sold surround

sound

audio

components

in Germany 2003-2009

source: gfu/GFK

Market penetration: Surround sound sells?Market penetration: Surround sound sells?

(AV-)Receiver Home Cinema Packs

2003 472.000 900.000

2004 390.000 975.000

2005 365.000 726.000

2006 320.000 590.000

2007 283.000 526.000

2008 290.000 600.000

2009 (Q1-2) 150.000 318.000

Total 2.270.000 4.635.000

7 7 MioMio

Surround Sound Surround Sound UnitsUnits??

Werner Bleisteiner

Audience: types and lifestyles of listenersAudience: types and lifestyles of listenersAwareness and acceptanceAwareness and acceptance

Werner Bleisteiner

Audience: . . . and how many . . .Audience: . . . and how many . . .

1,8


Werner Bleisteiner

1,8

Audience:. . . in comparison to . . . Audience:. . . in comparison to . . . Awareness and acceptanceAwareness and acceptance

Werner Bleisteiner

Living

Room

⇒quite

attentive!

Audience: Where do they listen . . . Audience: Where do they listen . . . Awareness and acceptanceAwareness and acceptance

Werner Bleisteiner

Audience: Audience: . . .and . . .and howhow

theythey

receivereceive

ususAwareness and acceptanceAwareness and acceptance

Werner Bleisteiner

Query: Questions of BR media researchQuery: Questions of BR media researchAwareness and acceptanceAwareness and acceptance

Werner Bleisteiner

Basis: Population of Bavaria 14-49 years of age

I receive TV via . . . I receive TV via . . .

28

12

36

177

0%

20%

40%

60%

80%

100%

Air (DVB-T)Sat (analogue)DVB-SCable (analogue)DVB-C

Results from BR media research queryResults from BR media research queryAwareness and acceptanceAwareness and acceptance

Werner Bleisteiner


I use DVBI use DVB--S for . . .S for . . .

36

1218 16

0

20

40

60

80

100Total

for TV

also for radio

aged 14-29

surround soundequipment attached


Werner Bleisteiner


I use DVBI use DVB--C for . . .C for . . .

28

918 16

0

20

40

60

80

100Total

for TV

also for radio

aged 14-29

surround soundequipment attached


Werner Bleisteiner


I own a surround sound equipment . . . I own a surround sound equipment . . .

2432 29

15

0

20

40

60

80

100

Totalyesaged 14-29aged 30-49aged 50+


Werner Bleisteiner


I use my surround sound equipment for . . .I use my surround sound equipment for . . .

78

91

60

86

0

20

40

60

80

100

TVDVD/VideoRadioCD


Werner Bleisteiner

I use my surround sound equipment for radio . . .I use my surround sound equipment for radio . . .

1914

6

21

40

0

10

20

30

40

50

60

Total radio(almost) every dayseveral times a weekonce a weekless than thatnever

Results from BR media research queryResults from BR media research query



Werner Bleisteiner

Basis: Audience using radio on a surround sound equipment at least once a week

and have listened to BR-KLASSIK (Bayern 4 Klassik) at least once.

I know about surround sound broadcasts on I know about surround sound broadcasts on

60

21

20

10

20

30

40

50

60

Totalknow3D-Säule 3Bavarian population


Werner Bleisteiner

What can we do? What can we do? Awareness and acceptanceAwareness and acceptance

AudienceAudience

measurementmeasurement: :

targettarget

groupsgroups

Distribution: Distribution:

TechnicalTechnical

coveragecoverage

AwarenessAwareness

and and

AcceptanceAcceptance::

focusedfocused

queryquery

Market Market

penetrationpenetration::

productsproducts

ImproveImprove

and forceand force

CommunicateCommunicate

and and collaboratecollaborate

InformInform

and and assistassist

PromotePromote

and and developdevelop

Werner Bleisteiner

. . . and in . . . and in thethe

futurefuture? ? somesome

pessimisticpessimistic

hypotheseshypotheses

•• TheThe

mp3mp3--pandemic pandemic ––

ubiquityubiquity

sellssells•• musicmusic

has has becomebecome

a a byby--productproduct

of all of all kindkind

of of gadgetsgadgets

•• amountamount

of of soldsold

high high qualityquality

audioaudio

onlyonly

systemssystems

will will shrinkshrink

•• TheThe recordrecord industryindustry isis deaddead ––whowho will push will push insteadinstead??

•• artistsartists, , producersproducers

and and managersmanagers

areare

notnot

interestedinterested

in in surroundsurround

•• surroundsurround

soundsound

doesndoesn‘‘tt

sellsell

--

SACD and DVDSACD and DVD--Audio Audio failedfailed

•• outputoutput

of of surroundsurround

soundsound

productionproduction

in in poppop

musicmusic

nearnear

0!0!

•• onlyonly

thethe

bestbest--ofof--allall--timetime--albumsalbums

werewere

attractiveattractive

•• For For whatwhat kindkind of of musicmusic –– forfor whichwhich audienceaudience??

Werner Bleisteiner

. . . and in . . . and in thethe

futurefuture? ? somesome

optimisticoptimistic

assumptionsassumptions


soundsound

will will becomebecome

a a commoditycommodity-- expectations and demands will changeexpectations and demands will change

•• HDTV will also HDTV will also deliverdeliver

a a surroundsurround

soundsound

experienceexperience

•• BlueRayBlueRay

Disc Disc cancan

helphelp

to to stablizestablize

thethe

physicalphysical

marketmarket


soundsound

capablecapable

equipmentequipment

will will increaseincrease

•• soundsound

projectorsprojectors

and and binauralbinaural

simulationssimulations

will will improveimprove

•• public broadcasters can stand in for the passedpublic broadcasters can stand in for the passedaway recording industryaway recording industry

•• amountamount

of of surroundsurround

productionsproductions

everever

increasingincreasing

•• publicpublic

missionmission

prevailsprevails

commercialcommercial

interestsinterests

•• moremore

experienceexperience

and and facilitiesfacilities

thanthan

otherother

""audioaudio

supplierssuppliers""

Werner Bleisteiner

Werner BleisteinerWerner BleisteinerZentralredaktion Bayern 4 KlassikZentralredaktion Bayern 4 KlassikBayerischer RundfunkBayerischer [email protected]

mailto:[email protected]

and reality acceptance and arwareness of radio listeners · and reality-acceptance. and arwareness....

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