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    Power Pouch

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    What is a Power Pouch?

    A moist Apple Citrus Flavored pouch

    which will delay fatigue, increase focus

    and produce more efficient training. Let the POWER POUCH help you PASS

    the competition...

    Absorption rate 4,000 times greater thanyour skin!

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    Who is the Power Pouch For?

    Endurance Athletes

    Runners, Bikers, Swimmers, Tri-athletes,

    Climbers Male and female athletes

    x All age groups

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    How it works

    When youre feeling tired, have a lack of

    focus or are worn down during a training

    session or competition, take advantageof a Power Pouch.

    Place the Power Pouch under yourtongue or in between your gum and

    cheek and let the apple potion pump

    through your blood, improving your

    focus, delaying fatigue and making you

    a more efficient athlete.

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    Whats in the Power Pouch?

    Active Ingredients:

    Caffeine 50mg

    Glucose 7g Fructose 6g

    Sodium 80mg

    Vitamin B-12 1.2 mcg

    Potassium 40mg

    Calcium 2mg

    Magnesium 1mg

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    Shenanigans!

    Inactive Ingredients:

    Apple Juice from Concentrate

    Cane Juice Tapioca Syrup (sucrose)

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    Does it work???

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    Why a pouch?

    Buccal absorption

    Sublingual absorption (recommended)

    Capillary beds

    Permeability

    No gastrointestinal distress

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    Ingestion

    Before and during

    2 packets 20-30 minutes prior to exercise

    and during as needed

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    Caffeine

    Known to reduce the rate of perceivedexertion forEndurance Athletes

    D

    oherty and Smith (2005) found nearly a 6%reduction in RPE during constant rate exercisedespite the mode, intensity or duration

    The same study also showed an 11% increase inperformance compared to the placebo group

    The group with the higher VO2 max experienced thelargest reduction in RPE during exercise

    x Possibly because of an increased release of adrenaline

    Doherty, M., & Smith, P. (2005). Effects of caffeine ingestion on rating of perceived exertion during and after

    exercise: a meta-analysis. Scandinavian Journal of Medicine & Science in Sports, 15(2), 69-78.

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    Caffeine Thought to alter metabolic factors that enhance exercise

    metabolism and substrate availability such as increase fatoxidation and decreased carbohydrate utilization According to research done by Graham (2000) Subjects were given either 6mg/kg of caffeine or a

    placebo and then performed a 1 hr long cycle ergometertest at 70% max VO2

    Results:x caffeine stimulated the sympathetic nervous system but

    did not alter the carbohydrate or fat metabolism in themonitored working leg.

    x Other tissues such as the liver, adipose, and resting

    muscle tissue were responsible for the changes incirculating potassium, fatty acids, glucose and lactate.

    Graham, T. "Caffeine ingestion does not alter carbohydrate or fat metabolism in human skeletal muscle during exercise."The Journal ofphysiology 529.3 (2000): 837-847.

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    Carbohydrate

    Ingestion of exogenous CHO can delay

    fatigue

    van Hamont, D., Harvey, C., Massicotte, D., Frew, R., Peronnet, F., & Rehrer, N.

    (2005). Reduction in Muscle Glycogen and Protein Utilization with GlucoseFeedingDuring Exercise. International Journal of Sport Nutrition & Exercise

    Metabolism, 15(4), 350. Retrieved from SPORTDiscus with Full Text database.

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    Increases fluid retention

    Sodium beverage with CHO, potassium,

    magnesium, and calcium help fluidretention after exercise

    Electrolyte/CHO beverage increase timeto fatigue by %33.

    Sports drinks cannot preventhypornatremia because have less than135mmol/L

    Beverage needs 500-700mg/L of sodium

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    Involved in RBC production

    RBC transport oxygen to cells

    Helps build and repair muscle cells on adaily basis

    A B12 deficiency will cause macrocytic

    anemia and pernicious anemia 50% bioavailability from animal products

    Need 2.4 micrograms/day

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    Speculation that need more B12 tocombat increased levels due to

    strenuous exercise Hyperhomocysteinemia is associated

    with increased risk of CVD andneurodegenerative diseases

    Hyperhomocysteinemia is alsoassociated with low folate/B12 status

    Homocysteine levels increase duringendurance exercise

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    Exercise decreases the half life of RBC andincreases the turnover rate

    It is suggested that active individuals mayneed more B12 because it is thoughtexercise increases the loss of the vitamin

    Marathoners and individuals who took partin strenuous swimming were shown to haveincreased levels of homocysteine in theblood

    It was shown that vitamin B12 keepshomocysteine levels in the blood low

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    Potassium

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    Possible Negative Side Effects

    of the Power Pouch Caffeine when consumed in large

    amounts (>600mgs per day) can cause

    jitters, increased heart-rate, digestivecomplications, mood-swings, trouble

    sleeping

    The pouches that our product is

    wrapped in and the fiberglass may lead

    to gum loss

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    Warnings

    Do not consume more than 12 pouches

    in a single day because of the increased

    risk of caffeine overdose Choking hazard-do not swallow pouch

    Using the Power Pouch without proper

    dental hygiene may cause: Dental caries

    Gingivitis

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    Disadvantages

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    Doherty, M., & Smith, P. (2005). Effects of caffeine ingestion on rating of perceived

    exertion during and after exercise: a meta-analysis. Scandinavian Journal of Medicine &

    Science in Sports, 15(2), 69-78.

    Graham, T. (2000). Caffeine ingestion does not alter carbohydrate or fat metabolism inhuman skeletal muscle during exercise. The Journal of physiology 529.3, 837-847

    Graham, Terry E. (2001). Caffeine and Exercise: Metabolism,Endurance, and

    Performance. Journal of Sports Medicine, 31 (11), 786-807

    Herrmann, M., Obeid, R., Scharhag, J., Kindermann, W., & Herrmann, W. (2005). Altered

    Vitamin B12 Status in Recreational Endurance Athletes. International Journal of Sport

    Nutrition & Exercise Metabolism, 15(4), 433. Retrieved from Academic Search Premier

    database.

    Herrmann, M., Schorr, H., Obeid, R., Scharhag, J., Urhausen, A., Kindermann, W., et al.(2003). Homocysteine Increases during Endurance Exercise. Clinical Chemistry &Laboratory Medicine,41(11), 1518-1524. Retrieved from Academic Search Premierdatabase.

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    Konig, D., Bisse, E., Deibert, P., Muller, H., Wieland, H., & Berg, A. (2003). Influence ofTraining Volume and Acute Physical Exercise on the Homocysteine Levels in Endurance-Trained Men: Interactions with Plasma Folate and Vitamin B[sub12]. Annals of Nutrition &Metabolism,47(3/4), 114-118. Retrieved from Academic Search Premier database.

    Manroe, M, Meyer, A, & Thompson, J. (2nd Ed.). (2009). Sports nutrition forhealth and

    performance. Champaign, IL: Human Kinetics.

    Miles, L. (2009). Cognitive decline: is there a protective role for nutrition and physical

    activity? (Cover story). British Journal ofCommunity Nursing, 14(4), 142-146. Retrieved

    from Academic Search Premier database

    Penry, J., & Manore, M. (2008). Choline: An Important Micronutrient for Maximal

    Endurance-Exercise Performance?. International Journal of Sport Nutrition & Exercise

    Metabolism, 18(2), 191-203. Retrieved from SPORTDiscus van Hamont, D., Harvey, C., Massicotte, D., Frew, R., Peronnet, F., & Rehrer, N. (2005).

    Reduction in Muscle Glycogen and Protein Utilization with Glucose Feeding During

    Exercise. International Journal of Sport Nutrition & Exercise Metabolism, 15(4), 350.

    Retrieved from SPORTDiscus with Full Text database.

    Woolf, K., & Manore, M. (2006). B-Vitamins and Exercise: Does Exercise Alter

    Requirements?. International Journal of Sport Nutrition & Exercise Metabolism, 16(5), 453-

    484. Retrieved from Academic Search Premier database.