Quaker Breakfast PouchGroup: Pack City

Zoe, Tyler, Conner

BrainstormingScamper was the most effective for us. This

helped us most to get to our Top 40 ideas.

Brainstorming ContinuedWe used a combination of ideas from our Top 40

to come up with a more detailed list of a Top 10.

Brainstorming ContinuedTo get to our Final Top 3 ideas, we used factors

such as sustainability, convenience, easy-of-use, on-the-go, feasibility, and price.

Top 3 Sketches

Final IdeaWe choose the first idea in our Top 3 ideas, the

idea of a breakfast pouch. Using a pouch to store the food with a sealed-off pouch on the bottom to store Naked juice with a long straw that goes through the right side of the packaging and a clip on the left side so that it can attack to a book bag, purse, brief case, etc. It also has a resealable top so that it can be saved for later.

Marketing StrategyCollege students or working professionals 18-25

in age.Targeted to both males and females.Most useful for people who are on-the-go and

need something that they can grab and go.

Continuing IdeaOn the right, this shows the resealable aspect of

the package.One the left, this shows the idea of the clip and

that it can be clipped anywhere for the perfect on-the-go solution.

PackagingThe primary package of the bottom of the pouch

is used for the Naked Juice.The yogurt and breakfast bars are already pre-

packaged so the pouch will be the secondary package.

Transparent backside and bottom so that consumers can see what is inside the package clearly.

The material being used for the pouch will be bonding layers of a mix of aluminum and plastic together.

Dimensions and GraphicsDimensions

7in x 9in x ~4in Pouch Juice container- 7.1fl oz

Graphics: Simple, clean, organic Blue is used for a soothing, relaxed feel Arched label to feel movement Rockwell Extra Bold font to standout but also it holds a

level of simplicity Specification of what juice and cereal bar will be labeled

under their logos

“Breakfast on the go! By Pepsi Co.”

PackageFront Back

Package in Use

Contents

Product PlacementDisplayed in the dairy section of the grocery

store to ensure that the juice and the yogurt stay cold and hung by the Carabiner clip on a rack.

Expansion PossibilitiesThis doesn’t have to be limited to just breakfast

items either.With this package, we could easily put lunch,

snack, and even dinner options as well as a possible sports package.

In our opinion, breakfast is the meal that needs the most convenience and mobility for people our age.