creax pres oct 2010 (nx power lite)
DESCRIPTION
Mathieu Mottrie, managing director van Creax geeft een voorstelling van de diensten van zijn bedrijf op het "time to learn" netwerking seminar van 4 november 2010. Wim Mussche, zaakvoerder van Notion technologies was de organisator van het seminar onder de titel "after work clinic ethisch en rendabel netwerken".TRANSCRIPT
1
Somewhere, somebody already
solved your problem
CREAX 2010: 10 years innovation experience2
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3Questions
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4CREAX mission
“CREAX helps securing your company’s future by
stimulating the creativity of the people and
supporting the innovation process
through out of the box thinking and
using the world’s existing knowledge”
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5CREAX offer
CREAX methodology Unique systematic innovation methodology
Creation Suite software Access to the world’s knowledge
Innovation coaching Innovation study
Problem solving
Solution marketing
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6What CLIENT NETWORK are you joining?
CREAX Open Innovation network
Creation Suite Software
CREAX Methodology
‘Someone solved your problem’
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7
Customer value
Resources
Product DNA
Analogy
Variation
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innovation = value creation
performance
interface
cost
better function
safer, greener function
economics, cheaper function
ergonomics, design
harm
V = P – ( H + I + C )
Customer value
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Innovating a projector
performance
interface
cost
?harm
V = P – ( H + I + C )
Defining innovation: projector example case
?
?
?
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Innovating a projector
performance
interface
cost
Sharper image
Silent cooling
Cheaper
Easy to use
harm
V = P – ( H + I + C )
Defining innovation: projector example case
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innovation = value creation
performance
interface
cost
Faster, better results,…
No spam
Free
Easy to use
harm
V = P – ( H + I + C )
Defining innovation: real case
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12
innovation = value creation
performance
interface
cost
harm
V = P – ( H + I + C )
Defining innovation: real case
CREAX Methodology
‘Someone solved your problem’
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13
Customer value
Resources
Product DNA
Analogy
Variation
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14Resources – 9 windows
Time
Sp
ace
Sp
ace
Past present Future
Syste
mS
ub
-syste
mS
up
er-
syste
m
Time
Exercise 9-windows
Sp
ace
Past present Future
Syste
mS
ub
-syste
mS
up
er-
syste
m
Time
Exercise 9-windows
CREAX Methodology
‘Someone solved your problem’
Customer value
Resources
Product DNA
Analogy
Variation
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18Analogy – Product DNA
1917/11/2010
19
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20Analogy – Product DNA
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21Analogy – Product DNA
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22Analogy – Product DNA
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23Analogy – Product DNA
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24Analogy – Product DNA
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Comparison of similar DNA’s Variation in properties
Improved and newfunctions
Tech transfer opportunities
Analogy – Product DNA
CREAX Services
Innovation Study
Problem Solving
Solution Marketing
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Product DNA: a better glass
Innovation
How to make a better / innovative
glass ?
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INFORMATION
POROSITY
SURFACE
TRANSPARENCY
AUTOMATION
FLEXIBILITY
COLOUR
INTEGRATION
to insulate
to hold
to detect
to see
to clean
to fill
to please
to operate
Changing properties for new or improved function
Variation of properties for new & better functions
INFORMATION
POROSITY
SURFACE
TRANSPARENCY
AUTOMATION
FLEXIBILITY
COLOUR
INTEGRATION
TEMPERATURE
FRAGMENTATION
DENSITY
SYMMETRY
GEOMETRY
LINEARITY
STATE
MULTIPLICITYODOUR
TASTESOUND
PULSATION
CHEMICAL ACTIVITY
BIOLOGICAL ACTIVITY
STRENGTH
BRITTLENESS
MATERIAL
TOLERANCE
RESISTIVITY
FIELDS
PERMEABILITY
STIFFNESS
PRESSURE
CRYSTALLINITY
EXPANSION
SIZE
STABILITY
VOLUME
SPEED
HOMOGENEITY
LONGEVETY
INDEX
Product DNAInnovation Potential
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?
Example case: sugar
CREAX network:
Product DNA
Problem Solving
Somebody already solved your
problem.
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"Get the water out of the glass,
without touching the glass"
Functionality
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"transfer FUNCTION:
move a liquid"
Functionality
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Absorption
Acoustic Cavitation
Acoustic VibrationsArchimedes’ PrincipleBernoulli’s TheoremBoilingBrush ConstructionsCapillary CondensationCapillary EvaporationCapillary PressureCoanda EffectCondensationCoulomb’s LawDeformationElectrocapillary Effect
ElectroosmosisElectrophoresisElectrostatic InductionEllipseEvaporationFerromagnetismForced OscillationsFunnel EffectGravityInertiaIonic ExchangeJet FlowLorentz ForceMagnetostrictionMechanocaloric Effect
OsmosisPascal LawResonanceShock WaveSpiralSuper Thermal ConductivitySuperfluiditySurface TensionThermal ExpansionThermocapillary EffectThermomechanical EffectUltrasonic Capillary EffectUltrasonic VibrationsUse of foamWetting
How many ways do we know to MOVE a Liquid?
Functionality: abstraction
Example: Foam stability - McBride
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Less R more D
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Example case: Goodyear
The problem is the formation of rubber hairs on a new tire. This is caused
by fluid rubber that enters the vent holes of the mould during the
production process
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39Example case: B2B - Tire
CREAX network:
Product DNA: new applications
Solution Marketing:
Mapping
new applications & markets
for
existing technology & products.
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41Solution marketing
Company
logo
Bekaert metal foam
LED cooling for building
lighting
LED cooling for automotive
Sound absorbing and heat
recuperating muffler
TOP APPLICATIONS
www.bekaert.com
PROPERTIES
Car oil cooling
• Porous
• Open cell
• Scattering structure
• Translucent
• Load distributing
• Deformation energy
• Low density
• Electrical conductive
• High surface area
PRODUCT
Truck oil cooling
Plexiglas heatstop®
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Company
logo
Bekaert metal foam
Decorative and light-
incorporating radiator
Anti splashing pressure
vessel
Sound absorbing and heat
recuperating muffler
TOP APPLICATIONS
www.bekaert.com
PROPERTIES
Solar heat collectors
• Porous
• Open cell
• Scattering structure
• Translucent
• Load distributing
• Deformation energy
• Low density
• Electrical conductive
• High surface area
PRODUCT
Catalyst substrate for
optimal heat management
Plexiglas heatstop®
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44CREAX innovation methodology
CREAX methodology results in:
R & D: less R (Research, Risk)
Systematic approach for innovation
Technology transfer between different domains
CREAX network Open innovation
CREAX Creation Suite®
‘Access the world’s knowledge’
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Stop searching, start finding
Filtering relevant data
Analysing relevant filtered data(players, sectors, activity, historical, inventor, comparison,
geographical, country, etc)
Visualisation of results(graphics, PowerPoint, Excel)
Creation Suite - process
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Thank you!
Contact us for additional information.
Mathieu MottrieManaging [email protected] +32 57 22 94 80M +32 475 84 26 39
CREAX nvMlk. Plumerlaan 113 8900 Ieper - Belgium
T +32 57 22 94 80www.creax.com