monthly performance pack august 2014 -...
TRANSCRIPT
August 2014
Monthly Performance Pack
Christopher Duggan, BBC iPlayer
BBC Communications
07753302778 | [email protected]
Monthly summary – August 2014
Slide 2
• Requests to BBC iPlayer increased in August to 243m, +5% up on July and +4% year-on-year boosted by the popularity of the start of the autumn schedule on BBC iPlayer.
• The new series’ of Doctor Who and The Great British Bake Off were very popular in August, making up the ent ire top five most requested programmes. New BBC One drama In the Club also did well with episode one generat ing over a million requests.
• Top radio programmes last month were a mix of sport and comedy. 5 Live’s coverage of Test Match Special – England v India attracted the most requests, const ituting six of the top 10. I’m Sorry I Haven’t a Clue, and the return of Premier League Football were also popular, as was the Radio 1 Breakfast Show.
• With audiences likely to be away from their desks enjoying the summer holidays, requests from computers dipped last month making up 22% of the all plays, whilst TV platforms saw increased usage and made
up more than a quarter of all TV requests.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over t ime in terms of male/female rat io, but remains st rongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile
(although more in line with home broadband users)
• BBC iPlayer is used for TV at roughly the same t ime of day as linear TV viewing, although there is proport ionally more dayt ime and late-peak use. For radio, BBC iPlayer is used far more in dayt ime than tradit ional radio listening, which peaks at breakfast-t ime
Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media type and dev ice type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live v s catch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary
Total monthly BBC iPlayer requests across all platforms, since 2009
Requests to BBC iPlayer increased in August to 243m, +5% up on July and +4% year-on-year boosted by the popularity
of the start of the autumn schedule on BBC iPlayer.
Slide 4
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42 61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113 134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202
242
234
248
204
202
190
165
179
62 69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114
139
141
145 162
148
160
141 159
157
153
155
153
178
185
187
191
192
190
185
187
167
175 1
96
199 213
207
217
272
262
272
257
257
239
242
234
245 2
63
266
271
315
301 320
268
273
260
231
243
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
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ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
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ay
Ju
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Se
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ct
No
vD
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Ja
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2Fe
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ar
Ap
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ay
Ju
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Se
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ct
No
vD
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Ja
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3Fe
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ar
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ay
Ju
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Se
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ct
No
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4Fe
bM
ar
Ap
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ay
Ju
nJu
lA
ug
Requests for TV programmes
Requests for radio programmes
Please refer to slide 9 for guide notes
Mill
ion
s o
f re
qu
est
s p
er m
on
th
0.6
0.7
0.9
0.8
0.8
0.8
0.8
0.8
0.9
0.9
1.0
0.9
1.0
1.1
1.1
1.0
1.1
1.0
0.9
0.9
1.0
1.0
1.1
1.0
1.1
1.1
1.2
1.1
1.2
1.2
1.2
1.3
1.3
1.4
1.5
1.4
1.5
1.6
1.6
1.5
1.6
1.4
1.4
1.5
1.7
1.6
1.3
1.4
2.0
2.4
2.3
2.5
2.4
2.3
2.5
2.4
2.3
2.0
2.3
2.2
2.4
2.4
2.3
2.1
2.3
2.3
2.1
2.1
1.6
1.8
1.7
1.7
1.8
1.7
2.0
1.9
2.0
2.3
2.6
2.8
2.9
3.1
2.7
3.1
3.1
2.9
2.8
2.9
2.9
3.5
3.6
3.7
4.1
4.2
3.9
3.6
3.9
4.0
3.8
3.7
3.8
4.3
4.6
4.6
4.7
5.2
4.6
4.7
4.5
4.2
4.2
4.9
5.0
5.3
5.6
5.6
6.8
6.9
6.4
6.1
5.8
5.7
5.3
5.1
5.9
6.5
6.6
6.5
7.8
8.4
8.0
6.8
6.5
6.3
5.3
5.8
2.1
2.4
2.5
2.5
2.6
2.5
2.8
2.7
2.9
3.3
3.6
3.7
3.9
4.2
3.8
4.1
4.2
3.9
3.7
3.8
3.8
4.5
4.7
4.7
5.2
5.3
5.2
4.7
5.1
5.2
4.9
5.0
5.1
5.8
6.2
6.0
6.2
6.8
6.1
6.2
6.0
5.6
5.7
6.3
6.6
6.9
6.9
7.0
8.8
9.3
8.8
8.6
8.3
8.0
7.8
7.5
8.2
8.5
8.9
8.7
10.2
10.7
10.3
8.9
8.8
8.7
7.5
7.8
Ja
n 0
9Fe
bM
ar
Ap
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ay
Ju
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ug
Se
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ov
De
cJa
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ar
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No
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Ja
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ar
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No
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Ja
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2Fe
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ar
Ap
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No
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Ja
n-1
3Fe
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ar
Ap
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ay
Ju
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ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
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ay
Ju
nJu
lA
ug
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er d
ay (a
ve
rag
e m
on
thly
)
Average daily requests increased to 7.8m in August, up from 7.5m in July.
Measurement
correct ion
Please refer to slide 9 for guide notes
33 37 43 42 45 56 54 59 51 49 50 43 45
43 47 53 53 57
71 69 77
68 65 58 51 57
99 99 102 102 97
110 105 105
82 90 86
77 72
10 10
11 10 10
12 11
11
9 9 8
6 8 27
30 34 36 35
39 36
39
30 34 31
25 32 6
6 7 7 7
8 8
8
7 7 6
6 7
18
18 17
20
19 20 22
22 23
234 245
263 266 271
315 301
320
268 273 260
231 243
Aug
Sep
Oc
t
No
v
De
c
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Unknown
Internet TV /connected devices
TV platformoperators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
TV and radio: Requests for programmes by device type As audiences swapped their work-laptops for TV screens, the proportion of computer requests dropped to 30% in August, and requests from TVs reached 19%. Mobile and tablet requests, however, remained broadly stable at around
42% of the total.
Slide 6 Please refer to slide 9 for guide notes
14% 15% 16% 16% 17% 18% 18% 18% 19% 18% 19% 19% 19%
18% 19% 20% 20% 21% 22% 23% 24% 25% 24% 22% 22% 23%
42% 41% 39% 38% 36% 35% 35% 33% 31% 33% 33% 33% 30%
4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3%
11% 12% 13% 13% 13% 13% 12% 12% 11% 13% 12% 11% 13%
2% 2% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 3%
8% 7% 5% 6% 7% 6% 6% 6% 7% 7% 8% 10% 9%
Aug
Sep
Oc
t
No
v
De
c
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
% of requests Number of requests (millions)
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device.
42%
19%
TV only: Requests for programmes across BBC iPlayer by device type
In August, mobiles and tablets contributed almost half of all requests to TV programmes on BBC iPlayer (48%), and with
audiences enjoying their summer holidays away from their desks, computer requests dropped to a low of 22%.
Slide 7 Please refer t o s lide 9 for guide not es
24 27 33 31 34 45 43 44 36 34 36 31 34
39 43
49 49 53
66 64 71
61 59 52 46 52
53 58
66 65 62
71 71 72
58 58
54
46 40
10
10
11 10 10
12 11 11
9 9
8
6 8 27
29
34 36 35
39 36
39
30 34
30
25 31 6
6
7 7 7
8 8
8
7 7
6
6 7
159
176
200 198 202
242 234
248
204 202
190
165
179
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Unknown
Internet TV /connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
15% 16% 16% 16% 17% 18% 18% 18% 18% 17% 19% 19% 19%
25% 25% 25% 25% 26% 27% 27% 29% 30% 29% 27% 28% 29%
33% 33% 33% 33% 31% 29% 30% 29% 28% 29% 28% 28% 22%
6% 6% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 5%
17% 17% 17% 18% 17% 16% 15% 16% 15% 17% 16% 15% 18%
4% 3% 3% 3% 4% 3% 3% 3% 3% 3% 3% 3% 4%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.
% of requests
Number of requests (millions)
48%
26%
9 9 10 11 11 12 11 14 15 15 14 12 11
4 4 4 4 4 5 56 7 6 6
5 5
4641 36 37 36
3934
3224
32 3231 32
15
15
1316 17
17
1619
18
18 1817 16
74
69
63
68 69
74
67
72
64
71 70
6664
Aug
Sep
Oc
t
No
v
De
c
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Unknown
Internet TV / connected
devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8 Please refer t o s lide 9 for guide not es
There were 64m radio requests in August, down -3% on July, however, the proportion of requests coming from each
device remained broadly stable month-on-month.
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.
Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device.
% of requests Number of requests (millions)
12% 13% 16% 16% 16% 16% 17% 20% 23% 21% 20% 18% 17%
5% 5% 6% 6% 6% 7% 7%
8% 10%
9% 8% 8% 9%
62% 59% 57%
55% 52% 53% 51% 45% 38% 45% 46% 48% 49%
21% 22% 20% 24% 25% 23% 24% 26% 28% 25% 25% 26% 25%
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Notes for figures in this report
Slide 9
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is
on page 18.
• This data is collected v ia a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or v iews of live simulcasts. We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• This data includes requests v ia BBC iPlayer on any BBC website – whether on a programme, channel or station page, v ia the pop-out console, or on the BBC iPlayer website itself
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
• Radio requests from Week 12 2014 to Week 17 2014 are undercounted.
• Virgin TiVo request data was incomplete from 14th to 22nd April.
• Video simulcast requests are undercounted from 20th August 2014 due to a measurement issue
Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)
Slide 10
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).
Average weekly requests increased to 51m in August.
52 52 51 51 48 46 43 40 45 42 45
38 39 40 40 41 41 40 39 35 31 32 33 35 38 37 37
17 17 18 16 15
15 15
14
15 17
16
16 16 15 16 16 17 17 15 15
14 14 14 15
15 15 15
69 68 69 66
63 61
58 54
60 59 61
54 55 55 55 57 58 56 54
51
46 46 47 50
53 52 52
24-F
eb
03-M
ar
10-M
ar
17-M
ar
24-M
ar
31-M
ar
07-A
pr
14-A
pr
21-A
pr
28 A
pr
05 M
ay
12 M
ay
19 M
ay
26 M
ay
02-J
un
09-J
un
16 J
un
23 J
un
30 J
un
07 J
ul
14 J
ul
21-J
ul
28-J
ul
04-A
ug
11 A
ug
18 A
ug
25 A
ugW
ee
kly
Re
qu
est
s (m
illio
ns)
TV Requests
Radio Requests
Please refer t o s lide 9 for guide not es
BBC iPlayer - top 20 TV episodes, August 2014 (excluding Virgin Media cable and Sky)
Slide 11
Doctor Who Series 8 Episode 1 2,059,000
The Great British Bake Off Series 5 Episode 1 2,002,000
The Great British Bake Off Series 5 Episode 2 1,699,000
The Great British Bake Off Series 5 Episode 3 1,403,000
The Great British Bake Off Series 5 Episode 4 1,316,000
In the Club Episode 1 1,213,000
EastEnders 07/08/14 1,166,000
EastEnders 05/08/14 984,000
EastEnders 22/08/14 951,000
Cuckoo Series 2 Episode 1 924,000
EastEnders 14/08/14 895,000
EastEnders 08/08/14 893,000
EastEnders 04/08/14 890,000
In the Club Episode 2 889,000
EastEnders 15/08/14 885,000
EastEnders 12/08/14 871,000
EastEnders 18/08/14 869,000
EastEnders 19/08/14 863,000
The Honourable Woman Episode 5 816,000
EastEnders 21/08/14 801,000
Doctor Who Series 8 Episode 1 2,059,000
The Great British Bake Off Series 5 Episode 1 2,002,000
In the Club Episode 1 1,213,000
EastEnders 07/08/14 1,166,000
Cuckoo Series 2 Episode 1 924,000
The Honourable Woman Episode 5 816,000
Tumble Episode 1 730,000
Football Fight Club 11/08/14 666,000
James May's Cars of the People Episode 1 621,000
Match of the Day 2014/2015 16/08/14 585,000
Our World War Episode 1 582,000
Dragons' Den Series 12 Episode 3 568,000
Siblings Wheelchair Conference Episode 1 553,000
The Great British Bake Off An Extra Slice Episode 1 497,000
Casualty Series 28 Episode 47 457,000
The Village Series 2 Episode 1 443,000
The Kate Bush Story: Running up That Hill 22/08/14 432,000
Tulisa: The Price of Fame 28/07/14 431,000
Who Do You Think You Are? Series 11 Episode 1 429,000
Sydney White 21/08/09 417,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer t o s lide 9 for guide not es
The new series’ of Doctor Who and The Great British Bake Off proved very popular in August, with the first episodes of each
generating over 2 million requests. Alongside EastEnders, new BBC One drama In the Club did will with the first episode getting over a million requests, and the return of BBC Three comedy Cuckoo was also a hit on iPlayer.
BBC iPlayer - top 20 radio episodes, August 2014 (excluding Virgin Media cable and Sky)
Slide 12
TMS England v India - Day One 07/08/2014 312,000
TMS England v India - Day One 15/08/2014 267,000
TMS England v India - Day Three 09/08/2014 225,000
TMS England v India - Day Two 08/08/2014 193,000
I'm Sorry I Haven't A Clue Series 61 Episode 6 179,000
TMS England v India - Day Three 17/08/2014 170,000
TMS England v India - Day Two 16/08/2014 167,000
5LS Premier League Football Man Utd v Swansea City 162,000
5LS Premier League Football Burnley v Manchester Utd 159,000
Annie Mac Radio 1 Dance Party: Part 1 01/08/2014 113,000
5LS Premier League Football Manchester City v Stoke 107,000
5LS Premier League Football Sunderland v Man Utd 106,000
Just a Minute Series 70 Episode 1 101,000
5LS Premier League Football Manchester City v Liverpool 100,000
5LS Premier League Football Leicester v Everton 98,000
Scott Mills Scott Mills sits in for Grimmy 29/08/2014 97,000
Steve Wright in the Afternoon 18/08/2014 96,000
Cricket England v India 27/08/2014 95,000
Scott Mills Scott Mills sits in for Grimmy 22/08/2014 95,000
Scott Mills Scott sits in for Grimmy 27/08/2014 94,000
TMS England v India - Day One 07/08/2014 312,000
I'm Sorry I Haven't A Clue Series 61 Episode 6 179,000
5LS Premier League Football Man Utd v Swansea City 162,000
Annie Mac Radio 1 Dance Party: Part 1 01/08/2014 113,000
Just a Minute Series 70 Episode 1 101,000
Scott Mills Scott Mills sits in for Grimmy 29/08/2014 97,000
Steve Wright in the Afternoon 18/08/2014 96,000
Cricket England v India 27/08/2014 95,000
The Chris Evans Breakfast Show 22/08/2014 94,000
Dead Ringers Series 12 Episode 4 88,000
Radio 2 Top 100 Greatest Guitar Riffs Episode 10 88,000
Ken Bruce 28/08/2014 87,000
The Matt Edmondson Show Matt sits in for Scott 18/08/14 86,000
The Radio 1 Breakfast Show with 01/08/2014 83,000
Adam Dalgliesh: A Certain Justice 21/06/09 82,000
5LS Community Shield Arsenal v Man City 10/08/2014 78,000
5LS Champions League Football Arsenal v Besiktas 76,000
5LS League Cup Football MK Dons v Man Utd 76,000
Fearne Cotton 22/08/14 74,000
The Archers 26/08/14 73,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
Top radio programmes last month were the usual mix of sport and comedy. 5 Live’s coverage of Test Match Special –
England v India attracted the most requests, constituting six of the top 10. I’m Sorry I Haven’t a Clue, and the return of Premier League Football were also popular, as was the Radio 1 Breakfast Show.
TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky)
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).
The proportion of live requests to Radio live requests decreased slightly to 79%.
% requests for TV programmes % requests for radio programmes
88
88
89
87
89
90
88
89
89
88
86
85
12
12
11
13
11
10
12
11
11
12
14
15
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
On-demand Simulcast1
6
17
17
19
19
19
19
21
23
20
18
19
21
84
83
83
81
81
81
81
79
77
80
82
81
79
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
On-demand Simulcast
Please refer t o s lide 9 for guide not es
Du
e t
o m
ea
sure
me
nt
issu
es,
we
are
un
ab
le t
o a
cc
ura
tely
rep
ort
on
th
e s
plit
be
twe
en
on
liv
e v
s si
mu
lca
st r
eq
ue
sts
for
TV t
his
mo
nth
.
BBC iPlayer – use for TV online by time of day, August 2014
Slide 14
The scale for each line on this graph is different – traditional TV v iewing is far higher than BBC iPlayer use. However it
shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV v iewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
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0
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TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak –
23.2 million
BBC iPlayer peak –
461,000
Internet peak –
28.4 million
No
te:
ea
ch
lin
e h
as
a v
ery
diffe
ren
t sc
ale
(se
e p
ea
ks)
Sources – TV from BARB August 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats August 2014 - see footnotes on final page for more detail
Please refer t o s lide 9 for guide not es
BBC iPlayer – use for radio online by time of day, August 2014
Slide 15 Please refer t o s lide 9 for guide not es
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between
the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
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Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q2 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats August 2014 - see footnotes on final page for more detail
Radio peak –
13.7 million
BBC iPlayer peak –
138,000 Internet peak –
28.4 million
No
te:
ea
ch
lin
e h
as
a v
ery
diffe
ren
t sc
ale
(se
e p
ea
ks)
BBC iPlayer use by demographic
Please refer t o s lide 9 for guide not es
The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The demographic profile has
remained broadly stable in recent months, skewing young with a broadly even gender split.
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
51
52
31
37
41
41
43
44
42
43
43
43
43
45
47
49
47
49
48
50
48
48
49
50
50
47
49
48
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Women
Men
38
3
9
40
4
2
43
4
3
43
42
43
4
2
44
4
1
41
38
40
3
9
39
38
3
9
38
3
7
37
37
3
8
37
37
40
4
1
44
4
1
40
4
0
42
43
37
4
0
38
4
0
40
41
40
4
0
41
39
3
9
38
4
0
39
40
3
9
39
40
22
2
0
16
1
7
17
1
7
16
15
19
1
8
18
1
9
19
21
20
2
2
20
23
2
2
24
2
2
24
22
2
4
24
23
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
55+
35-54
16-34
52 50 49 49
48 50 51 51
Users of BBCiPlayer
Homebroadband
users
All TV viewers All radiolisteners
Women
Men
37 34 31 31
40 36
34 34
23 29 35 35
Users of BBCiPlayer
Homebroadband
users
All TV viewers All radiolisteners
55+
35-54
16-34
User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214)
Glossary
Slide 17
• Stream – click to play instantly
• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different
computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is
counted. This is the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals