monthly performance pack march 2011 - bbc...1 please refer to slide 6 for guide footnotes. monthly...
TRANSCRIPT
1
Please refer to slide 6 for guide footnotes.
Monthly Performance Pack
March 2011
Dan Maynard, Publicist, BBC iPlayerBBC CommunicationsT. 020 8008 5294 | M. 07912 583654 | E. [email protected]
2
Please refer to slide 6 for guide footnotes.
Monthly summary – March 2011
• March was another strong month for BBC iPlayer, with 160 million total amount of requests for TV and radio programmes across all platforms.
• This included a record 38 million requests for radio programmes, boosted significantly by World Cup Cricket 2011 coverage and Chris Moyles’ Longest Show Ever for Comic Relief.
• For TV, Wonders of the Universe was the most requested programme, with Comic Relief in second place. The rest of the top 20 included children’s (Tracy Beaker Returns), and new titles from comedy (How TV Ruined Your Life, Mrs Brown’s Boys), drama (Silk) and factual (Attenborough and the Giant Egg).
• Live streaming on BBC iPlayer was at the highest levels seen to date for both TV and radio – for TV making up 15% of all requests, and for radio, up to 75%.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
3
Please refer to slide 6 for guide footnotes.
IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
4
Please refer to slide 6 for guide footnotes.
Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media
Millions o
f re
quests
16 1827 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38
3136
37 37 39 3745 43 45
5360 65
68 69 67 7377
7068 70 66
84 86 90
10194
96
1514
15 1516
15
17 16 16
18
1921
20 18 1720
20
1719
2120
24 2324
25
23
25
6269
78 7681
76
87 85 87
97
107114
120 116 118123
130
117 114119
114
139 141 145
162
148
160
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
BBC iPlayer received 160 million requests for TV and radio programmes, across all platforms, in March 2011. This included a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.
There were measurement problems on 10-11 June which resulted in overcounting on these days.
5
Please refer to slide 6 for guide footnotes.
Requests for programmes by device typeIncludes Virgin Media
% of requests
After a dip in total requests due to the shorter month of February, most platforms and devices saw an increase month-on-month.
(Please note: the increase in mobile requests is due to a measurement problem fix.)
NB: There were technical problems measuring iPhone and iPod Touch use over 15 Nov 2010 to 28 Feb 2011.
Number of requests (millions)
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
4% 5% 5% 5% 5% 5% 5% 4% 3% 4% 3% 5%
75% 71% 73% 73% 70% 69% 71% 71% 73% 72% 72% 72% 70%
6%7% 7% 6%
7% 7% 6% 6% 5% 7% 7% 6% 6%
15% 16% 16% 14% 17% 17% 17% 17% 16% 16% 16% 15% 16%
5%
2%1%1%1%
Mar
10
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
5 6 6 6 6 6 5 5 6 5 8
89 8895
86 80 83 81
99 103 104116
107112
7 98
78 8
7
88 10
11
10
9
1720
20
1719
24 2324
25
23
25
561 2 2 2
2120
119123
130
117 114119
114
139 141145
162
148
160
Mar
10
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Other devices
Virgin Media
Games consoles
Computers
Tablets
Mobile devices
TOTAL
6
Please refer to slide 6 for guide footnotes.
Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts
• We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself
• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
7
Please refer to slide 6 for guide footnotes.
31 36 37 37 39 3745 43 44
5360
65 68 69 6773 77
70 68 70 66
84 86 90101
94 96
1618
27 2425
25
26 25 26
26
2928
32 30 3430
33
3127 28
29
31 3232
35
3238
47
54
6361
6561
71 69 71
79
8993101 99 101
104110
10095
9894
115118
121
136
125
134
0
25
50
75
100
125
150
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Month
ly R
equests
(m
illions) .
Radio Requests
TV Requests
Monthly BBC iPlayer online requests
In March 2011 BBC iPlayer received a total of 134 million online requests, including a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.
8
Please refer to slide 6 for guide footnotes.
1.1 1.3 1.2 1.2 1.3 1.21.5 1.4 1.5
1.72.0 2.1
2.22.5
2.22.4 2.5 2.3 2.2 2.3 2.2
2.72.9 2.9
3.3 3.43.1
0.60.7 0.9 0.8 0.8 0.8
0.8 0.80.9
0.8
1.0 0.91.0
1.1
1.11.0
1.11.0
0.90.9 1.0
1.01.1 1.0
1.11.1
1.2
1.71.9
2.1 2.0 2.1 2.02.3 2.2
2.42.6
2.93.0
3.2
3.53.3
3.13.2
3.1
3.73.9 3.9
4.44.5
4.3
3.53.2
3.5
0
1
2
3
4
5
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 10
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Avera
ge D
aily R
equests
(m
illions) .
Radio Requests
TV Requests
Average daily requests stood at 4.3m in March 2011 – a record 1.2 million per day for radio programmes and 3.1 million for TV programmes.
Average daily BBC iPlayer requests
9
Please refer to slide 6 for guide footnotes.
Average daily BBC iPlayer users
March 2011 saw an average of 1.7 million users per day, with just over 1.2m only for TV content, a record 0.4m only for radio content and 0.1m using both.
0.50.5 0.5 0.5 0.5 0.5
0.6 0.60.6
0.70.9 0.9 0.9
1.00.9
1.0 1.0 1.00.9 0.9 0.9
1.11.2 1.1
1.31.4
1.3
0.00.0
0.0 0.0 0.0 0.0
0.00.0
0.0
0.1 0.1 0.1
0.1
0.1
0.10.1
0.1
0.0 0.1 0.0
0.10.1 0.1
0.1
0.1
0.1
0.30.3
0.3 0.2 0.2 0.3
0.30.3
0.3
0.3
0.3 0.30.3
0.3
0.3
0.30.3
0.3
0.3 0.3 0.3
0.3
0.30.3
0.30.3
0.4
0.0
0.80.8 0.8 0.8 0.8 0.8
0.9 0.91.0
1.1
1.2 1.21.3
1.4
1.31.3
1.41.3
1.2 1.21.3
1.51.5 1.5
1.71.8
1.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
Jan-0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
User
agents
(m
illions) .
Users of Radio Only
Users of Both
Users of TV Only
10
Please refer to slide 6 for guide footnotes.
17.219.1 19.4
20.8 21.1 20.919.5 18.8
20.4 19.4 20.2 19.622.4 22.4 22.7 23.3 23.0 23.3 23.1 22.6
24.5
21.8 22.1 23.221.3
20.0
7.1
7.0 7.2
7.2 7.3 7.5
7.1 7.8
8.6
7.87.9
6.1
5.48.1 8.1 7.9 8.1 8.2 7.7 8.0
7.8
8.2 8.4
9.2
8.6
8.3
24
26 2728 28 28
27 27
29
2728
26
28
31 31 31 31 3231 31
32
30 31
32
30
28
0
5
10
15
20
25
30
35
'4-O
ct
11 O
ct
18 O
ct
25 O
ct
01 N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
Weekly
Requests
(m
illions) .
TV Requests Radio Requests
Weekly BBC iPlayer requests - latest 6 months
Requests over 14-20 March equalled the previous all-time record week, with 32.3m programmes played. This was driven by radio, which delivered a record 9.2m requests, thanks to World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.
11
Please refer to slide 6 for guide footnotes.
4.04.4 4.4 4.5 4.7 4.7 4.5
4.2 4.3 4.2 4.4 4.44.9 4.7 4.8 4.9 5.1 5.1 5.3 5.1 5.3
4.9 4.9 5.04.7 4.7
0.4
0.4 0.4 0.40.4 0.4
0.40.4
0.50.4
0.4 0.4
0.4 0.5 0.5 0.40.5 0.5 0.4
0.40.5
0.5 0.5 0.5
0.4 0.31.1
1.1 1.1 1.11.1 1.2
1.11.2
1.5
1.21.3 1.0
1.0 1.3 1.3 1.2
1.3 1.3 1.2 1.31.2
1.3 1.31.5
1.21.95.5
5.9 6.0 6.16.3 6.3
6.0 5.9
6.3
5.96.1
5.8
6.36.6 6.6 6.6
6.8 6.9 6.9 6.87.0
6.7 6.77.0
6.4
6.8
0
1
2
3
4
5
6
7
8
'04-O
ct
11 O
ct
18 O
ct
25 O
ct
01 N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
User
agents
(m
illions) .
Users of Radio Only
Users of Both
Users of TV Only
Weekly BBC iPlayer users – latest 6 months
Weekly user numbers in March peaked for 14-20 March at 7.0m, equalling the previous record in February.
12
Please refer to slide 6 for guide footnotes.
0
50
100
150
200
250
'31-M
ay
07 J
un
14 J
un
21 J
un
28 J
un
05 J
ul
12 J
ul
19 J
ul
26 J
ul
02 A
ug
09 A
ug
16 A
ug
23 A
ug
30 A
ug
06 S
ep
13 S
ep
20 S
ep
27 S
ep
04 O
ct
11 O
ct
18 O
ct
25 O
ct
01 N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
Avera
ge w
eekly
min
ute
s s
tream
ed p
er
user
.
TV minutes Radio minutes
Requests and average minutes per user per week
On a weekly basis in March, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed around three hours of radio content. The popularity of World Cup Cricket semi/final coverage is probably the reason for shorter average stream lengths in the latest week.
Average weekly minutes streamed, per user, per week
Latest monthly average
= 176 minutes
Latest monthly= 75 minutes
Christm
as 2
010
13
Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 TV EPISODES – ALL
BBC iPlayer - top 20 TV episodes, March 2011
Total requests per episode
1 Wonders of the Universe Episode 1 964,000
2 Comic Relief 2011 Part 1 18/03/2011 879,000
3 Wonders of the Universe Episode 2 658,000
4 Tracy Beaker Returns Series 2 Episode 11 625,000
5 EastEnders 17/03/11 603,000
6 Waterloo Road Series 6 Episode 16 602,000
7 Waterloo Road Series 6 Episode 17 575,000
8 Waterloo Road Series 6 Episode 15 575,000
9 Top Gear Series 16 Episode 6 560,000
10 Tracy Beaker Returns Series 2 Episode 10 556,000
11 Mrs Brown's Boys Episode 1 539,000
12 EastEnders 08/03/11 530,000
13 Russell Howard's Good News Series 4 Episode1 526,000
14 EastEnders 22/03/11 519,000
15 Waterloo Road Series 6 Episode 18 517,000
16 Wonders of the Universe Episode 3 497,000
17 Mrs Brown's Boys Episode 3 497,000
18 Mrs Brown's Boys Episode 2 495,000
19 EastEnders 11/03/11 493,000
20 EastEnders 15/03/11 479,000
BBC iPLAYER TOP 20 TV EPISODES
– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode
1 Wonders of the Universe Episode 1 964,000
2 Comic Relief 2011 Part 1 18/03/2011 879,000
3 Tracy Beaker Returns Series 2 Episode 11 625,000
4 EastEnders 17/03/11 603,000
5 Waterloo Road Series 6 Episode 16 602,000
6 Top Gear Series 16 Episode 6 560,000
7 Mrs Brown's Boys Episode 1 539,000
8 Russell Howard's Good News Series 4 Episode 1 526,000
9 Human Planet Episode 8 377,000
10 Being Human Series 3 Episode 7 362,000
11 Waking the Dead Series 9 Harbinger Part 1 284,000
12 Silk Episode 2 276,000
13 Attenborough and the Giant Egg 02/03/11 274,000
14 MasterChef Series 7 Episode 6 272,000
15 Mock the Week... Again Episode 3 265,000
16 QI Series 7 Episode 14 263,000
17 Formula 1 Australian Grand Prix 27/03/2011 254,000
18 Coming of Age Series 3 Episode 7 241,000
19 How TV Ruined Your Life Episode 6 240,000
20 Outcasts Episode 7 230,000
Wonders of the Universe was the most requested programme this month, with Comic Relief in second place. The rest of the top 20 included more new comedy (How TV Ruined Your Life, Mrs Brown’s Boys), as well as children’s (Tracy Beaker Returns), drama and factual series.
14
Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPlayer - top 20 radio episodes, March 2011
BBC iPLAYER TOP 20 RADIO EPISODES
– MOST-REQUESTED EPISODE PER SERIES
Total requests per Ep
1 World Cup Cricket Eng v W’ Indies 17/03/11 202,000
2 Fearne Cotton 18/03/11 200,000
3 The Chris Moyles Longest Show Episode 22 166,000
4 World Cup Cricket Eng v Bangladesh 11/03/11 143,000
5 5live Champ League B’lona v Ars’l 08/03/11 135,000
6 World Cup Cricket Eng v Ireland 02/03/11 130,000
7 World Cup Cricket Quarter-final 26/03/11 122,000
8 The Chris Moyles Longest Show Episode 13 105,000
9 The Chris Moyles Longest Show Episode 3 102,000
10 The Chris Moyles Longest Show Episode 12 102,000
11 Scott Mills 21/03/11 97,000
12 5 live Prem League Chel v ManU 01/03/2011 95,000
13 The Chris Moyles Longest Show Episode 11 94,000
14 The Chris Moyles Longest Show Episode 2 92,000
15 5live Champ League ManU v Marseille 15/03/11 85,000
16 The Chris Moyles Longest Show Episode 1 81,000
17 5 live Sport Final Whistle 08/03/11 81,000
18 The Now Show Series 33 Episode 2 77,000
19 The Chris Moyles Show 11/03/11 77,000
20 Greg James 18/03/11 77,000
Total requests per Ep
1 World Cup Cricket Eng v W’ Indies 17/03/11 202,000
2 Fearne Cotton 18/03/11 200,000
3 The Chris Moyles Longest Show Episode 22 166,000
4 5live Champ League B’lona v Ars’l 08/03/11 135,000
5 Scott Mills 21/03/11 97,000
6 5 live Prem League Chel v ManU 01/03/11 95,000
7 5 live Sport Final Whistle 08/03/11 81,000
8 The Now Show Series 33 Episode 2 77,000
9 Greg James 18/03/11 77,000
10 Just a Minute Series 59 Episode 6 71,000
11 5 live Int’l Football Wales v Eng 26/03/11 69,000
12 The Official Chart with Reggie Yates 20/03/11 63,000
13 Greg James 04/03/11 52,000
14 So Wrong It's Right Series 2 Episode 1 51,000
15 The Archers 13/03/11 48,000
16 5 live Murray Meets Graeme Obree 06/03/11 47,000
17 Newsbeat 18/03/11 43,000
18 The News Quiz 06/03/11 43,000
19 Ken Bruce 29/03/11 43,000
20 Down the Line Series 4 Episode 1 42,000
The World Cup Cricket England v West Indies was the most requested radio programme this month, and is in the top 10 highest radio programmes of all time on BBC iPlayer,as was Fearne Cotton on 18th March - part of the The Chris Moyles Show: Longest Show Ever for Comic Relief.
15
Please refer to slide 6 for guide footnotes.
Requests by on-demand catch-up vs live simulcast
TV Requests Radio requests
Live TV viewing via BBC iPlayer continued to make up 15% of all TV requests, while live radio listening saw a rise in share, up to 75%, the highest proportion seen to date, thanks to World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.
92 92 92 92 90 86 90 92 90 89 87 87 88 85 85
8 8 8 8 10 14 10 8 10 11 13 13 12 15 15
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Simulcast
On-demand
26 30 28 29 29 30 32 31 29 28 27 26 28 26 25
74 70 72 71 71 70 68 69 71 72 73 74 72 74 75
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Simulcast
On-demand
16
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for TV by time of day, March 2011
Internet and TV usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak – 27.1 millionBBC iPlayer peak – 339,000
Internet peak – 28.2 million
Sources – TV from BARB March 2011, internet from Nielsen February 2011, BBC iPlayer from BBC iStats March 2011 - see footnotes on final page for more detail
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
17
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for radio by time of day, March 2011
Internet and radio usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
Radio listeners
BBC iPlayer requests for radio
Internet users (any website)
Radio peak – 14.7 million
BBC iPlayer peak – 115,000
Internet peak – 29.3 million
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
Sources – radio from RAJAR Q4 2010, internet from Nielsen February 2011, BBC iPlayer from BBC iStats March 2011 - see footnotes on final page for more detail
18
Please refer to slide 6 for guide footnotes.
BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.
57 52 48 49
43 48 52 51
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
Women
Men
42 3729 32
43
41
35 35
1523
35 34
Users of PC
iPlayer
All broadband
users
All TV viewers All radio
listeners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09)
7063 59 59 57 56 58 57 57 57 57
3137 41 41 43 44 42 43 43 43 43
0%
20%
40%
60%
80%
100%
Jan-
Mar
08
Jul-
Sep
Jan-
Mar
09
Jul-
Sep
Jan-
Mar
10
Jul-
Sep
Women
Men
38 38 41 43 45 43 43 42 44 42 44
39 4342 41 39 41 42 43 40 38
21 20 16 16 17 16 15 15 20 18 18
37
0%
20%
40%
60%
80%
100%
Jan-
Mar
08
Jul-
Sep
Jan-
Mar
09
Jul-
Sep
Jan-
Mar
10
Jul-
Sep
55+
35-54
15-34
19
Please refer to slide 6 for guide footnotes.
Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day
TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals