monthly performance pack november 2014 -...
TRANSCRIPT
November 2014
Monthly Performance Pack
Christopher Duggan, BBC iPlayer
BBC Communications
07753302778 | [email protected]
Monthly summary – November 2014
Slide 2
• November saw a record-breaking 334 million requests, up +5% on the previous month and an impressive
+26% on the same time last year, with the strong TV schedules and wintry weather giving people a
reason to turn to BBC iPlayer.
• TV requests were at an all-time high at 255 million, with big titles continuing to dominate. The Apprentice
was very popular with all four episodes generating more than 1.5 million requests. Doctor Who also
continued to perform well with the final two episodes in the top 10. And new BBC One drama The Missing
also proved a hit on BBC iPlayer, with the first three episodes all making it into the top programmes list.
• There were 80 million radio requests in November, equalling last month’s record performance. The return
of I’m Sorry I Haven’t a Clue, and The News Quiz were popular last month, along with the Radio 1 and
Radio 2 Breakfast Shows.
• Average daily requests increased in November to 11.1m.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains
strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile
(although more in line with home broadband users)
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is
proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than
traditional radio listening, which peaks at breakfast-time
Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media type and device type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live vs catch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary
Total monthly BBC iPlayer requests across all platforms, since 2009
Requests to BBC iPlayer increased to a record-breaking 334 million in November, +5% up on the previous month and +26% on November last year, with strong TV schedules and wintery weather giving people a reason to turn to BBC iPlayer.
Some data was not captured in August, September and November 2014 – we estimate around 3.5m requests in August, 11.5m requests in September and 6m in November, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
Slide 4
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42 61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113
134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
234
248
204
202
190
165
179
184
237
255
62
69
78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114 1
39
141
145 162
148
160
141 159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175
196
199
213
207
217
272
262
272
257
257
239
242
234
245 263
266
271
315
301 320
268
273
260
231
243
259
318 334
Ja
n…
Fe
bM
ar
Ap
rM
ay
Ju
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ug
Se
pt
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ov
De
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ar
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ay
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v
Requests for TV programmes
Requests for radio programmes
Please refer to slide 9 for guide notes
Mill
ion
s o
f re
qu
est
s p
er m
on
th
SO
ME
DA
TA
MIS
SIN
G
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3
.5
3.6
3
.7
4.1
4
.2
3.9
3
.6
3.9
4
.0
3.8
3
.7
3.8
4
.3
4.6
4
.6
4.7
5.2
4
.6
4.7
4
.5
4.2
4
.2
4.9
5
.0
5.3
5
.6
5.6
6
.8 6.9
6
.4
6.1
5
.8
5.7
5
.3
5.1
5
.9
6.5
6
.6
6.5
7.8
8
.4
8.0
6
.8
6.5
6
.3
5.3
5
.8 6
.1
7.7
8.5
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3
3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9.3
8
.8
8.6
8
.3
8.0
7
.8
7.5
8.2
8
.5
8.9
8
.7
10.2
1
0.7
1
0.3
8
.9
8.8
8
.7
7.5
7
.8 8
.6
10.2
11.1
Ja
n 0
9Fe
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ar
Ap
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ay
Ju
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ug
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ov
De
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0Fe
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ar
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Ja
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1Fe
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ar
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Ja
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2Fe
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ay
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ec
Ja
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3Fe
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ar
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Ja
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4Fe
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ar
Ap
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ay
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v
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
ave
rag
e m
on
thly
)
Average daily requests also increased in to 11.1 million in November – another all-time high.
Some data was not captured in August, September & November 2014 – we estimate around 3.5m requests in August, 11.5m requests in September, and 6m in November, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
Measurement
correction
Please refer to slide 9 for guide notes
SO
ME
DA
TA
MIS
SIN
G
42 45 56 54 59 51 49 50 43 45 49 62 67
53 57 71 69
77 68 65 58
51 57 61
72 74
102 97
110 105 105
82 90 86
77 72 71
96 101
10 10
12 11
11
9 9 8
6 8 10
11 10
36 35
39 36
39
30 34 31
25 32 36
41 46
7 7
8 8
8
7 7 6
6 7
7
8 6 20
19 20 22
22 23
25
28 29
266 271
315 301
320
268 273 260
231 243
259
318 334
No
v
De
c
Jan
-14
Fe
b
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
TV and radio: Requests for programmes by device type The device profile for BBC iPlayer was stable on the previous month with mobiles and tablets making up 42% of all requests.
Some data was not captured in August, September and November 2014 – we estimate around 3.5m requests in August, 11.5m requests in September and 6m in November, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
Slide 6 Please refer to slide 9 for guide notes
% of requests Number of requests (millions)
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
42%
19%
16% 17% 18% 18% 18% 19% 18% 19% 19% 19% 19% 19% 20%
20% 21% 22% 23% 24% 25% 24% 22% 22% 23% 24% 23% 22%
38% 36% 35% 35% 33% 31% 33% 33% 33% 30% 28% 30% 30%
4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 4% 3% 3%
13% 13% 13% 12% 12% 11% 13% 12% 11% 13% 14% 13% 14%
3% 3% 3% 3% 3% 3% 3% 2% 2% 3% 3% 2% 2%
6% 7% 6% 6% 6% 7% 7% 8% 10% 9% 10% 9% 9%
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
SOME
DATA
MISSING
SOME DATA MISSING
TV only: Requests for programmes across BBC iPlayer by device type
In November, computer requests increased to 25% of all requests to TV programmes on BBC iPlayer.
Some data was not captured in August, September and November 2014 – we estimate around 3.5m requests in August, 11.5m requests in September and 6m in November, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
Slide 7 Please refer to slide 9 for guide notes
31 34 45 43 44 36 34 36 31 34 38 47 50
49 53
66 64 71 61 59 52
46 52 56
66 67
65 62
71 71 72
58 58 54
46 40 31
55 64 10 10
12 11 11
9 9
8
6 8 10
11
10
36 35
39 36
39
30 34 30
25 31 36
41
46
7 7
8 8
8
7 7
6
6 7 7
7
6
198 202
242 234
248
204 202 190
165
179 184
237
255
No
v
De
c
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
16% 17% 18% 18% 18% 18% 17% 19% 19% 19% 21% 20% 20%
25% 26% 27% 27% 29% 30% 29% 27% 28% 29% 30% 28% 26%
33% 31% 29% 30% 29% 28% 29% 28% 28% 22% 17% 23% 25%
5% 5% 5% 5% 5% 5% 4% 4% 4% 5%
5% 5% 4%
18% 17% 16% 15% 16% 15% 17% 16% 15% 18% 20% 17% 18%
3% 4% 3% 3% 3% 3% 3% 3% 3% 4% 4% 3% 2%
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360.
% of requests Number of requests (millions)
46%
24%
SOME DATA MISSING SOME
DATA
MISSING
11 11 12 11 14 15 15 14 12 11 11 15 184 4 5 5
6 7 6 65 5 6
67
37 3639
3432
2432 32
31 32
4041 37
16 17
17
1619
18
18 1817 16
17
18 1868 69
74
67
72
64
71 7066 64
75
80 80
No
v
De
c
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
Unknown
Internet TV /connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8 Please refer to slide 9 for guide notes
There were 80m radio requests in November – equalling last month’s all-time high. The proportion of requests from mobiles and tablets increased again to 31%, while computers dropped to 46%.
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.
% of requests Number of requests (millions)
16% 16% 16% 17% 20% 23% 21% 20% 18% 17% 15% 18% 22%
6% 6% 7% 7% 8%
10% 9% 8%
8% 9% 7%
7% 9%
55% 52% 53% 51% 45% 38% 45% 46% 48% 49% 54% 51% 46%
24% 25% 23% 24% 26% 28% 25% 25% 26% 25% 23% 23% 23%
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
Notes for figures in this report
Slide 9
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than
BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined
by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only
represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further
changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We
cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out
console, or on the BBC iPlayer website itself
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length
programmes which have been transmitted on a TV channel or radio station
• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio
requests from week 12 2014 to week 17 2014 were undercounted.
• TV requests were undercounted from 20th August 2014 – 16th September 2014 due to a measurement issue – we estimate around 15 million
requests were not captured during this time, mainly for catch-up requests on computers (but not exclusively). Around 6 million requests
are also missing from November, across all device types.
Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)
Slide 10
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).
Average weekly requests increased to 68m in November.
Some data was not captured in August, September and November 2014 – we estimate around 3.5m requests in August, 11.5m requests in September and 6m in November, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.
40 41 41 40 39 35 31 32 33 35 38 37 37 34 35
40 41 43 46 48 50 53 53 50 51 44
16 16 17 17 15 15
14 14 14 15
15 15 15 17 17
18 18 18
18 19
19 18 18
19 19
17
55 57 58 56 54
51
46 46 47 50
53 52 52 51 52
57 59 61
64 66
69 71 71 69 70
61
02-
Ju
n
09-J
un
16 J
un
23 J
un
30 J
un
07 J
ul
14 J
ul
21-J
ul
28-J
ul
04-A
ug
11 A
ug
18 A
ug
25 A
ug
01 S
ep
08 S
ep
15 S
ep
22 S
ep
29 S
ep
06 O
ct
13 O
ct
20 O
ct
27 O
ct
03 N
ov
10 N
ov
17 N
ov
24 N
ovW
ee
kly
Re
qu
est
s (m
illio
ns)
TV Requests
Radio Requests
Please refer to slide 9 for guide notes
SOME DATA IS
MISSING IN THESE
WEEKS SO
ME D
ATA
MIS
SIN
G
BBC iPlayer - top 20 TV episodes, November 2014 (excluding Virgin Media cable and Sky)
Slide 11
The Apprentice Series 10 Episode 7 1,938,000
The Apprentice Series 10 Episode 5 1,911,000
The Apprentice Series 10 Episode 6 1,801,000
Doctor Who Series 8 Episode 11 1,671,000
Doctor Who Series 8 Episode 12 1,619,000
The Missing Episode 2 1,607,000
The Apprentice Series 10 Episode 8 1,564,000
The Missing Episode 3 1,370,000
The Missing Episode 1 1,347,000
Waterloo Road Series 10 Episode 4 1,281,000
Some Girls Series 3 Episode 2 1,260,000
The Missing Episode 4 1,258,000
Some Girls Series 3 Episode 1 1,251,000
Waterloo Road Series 10 Episode 5 1,191,000
EastEnders 04/11/14 1,088,000
Waterloo Road Series 10 Episode 6 1,067,000
EastEnders 13/11/2014 1,061,000
The Fall Series 2 Episode 1 1,051,000
EastEnders 07/11/14 1,027,000
Russell Howard's Good News Series 9 Episode 4 1,017,000
The Apprentice Series 10 Episode 7 1,938,000
Doctor Who Series 8 Episode 11 1,671,000
The Missing Episode 2 1,607,000
Waterloo Road Series 10 Episode 4 1,281,000
Some Girls Series 3 Episode 2 1,260,000
EastEnders 04/11/14 1,088,000
The Fall Series 2 Episode 1 1,051,000
Russell Howard's Good News Series 9 Episode 4 1,017,000
Citizen Khan Series 3 Episode 1 978,000
Strictly Come Dancing Series 12 Week 6 Episode 12 811,000
Remember Me Episode 1 717,000
Atlantis Series 2 Episode 1 703,000
Life Story Episode 2 684,000
The Graham Norton Show Series 16 Episode 8 621,000
Casualty Series 29 Episode 9 589,000
Formula 1 2014 Abu Dhabi Grand Prix 23/11/2014 573,000
BBC Children in Need 2014 Part 1 14/11/2014 556,000
Human Universe What is our Future? 535,000
The Next Step Episode 23 532,000
MasterChef: The Professionals Series 7 Episode 1 530,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 9 for guide notes
Big titles continued to dominate requests in November. The Apprentice was the most popular programme with all four episodes generating more than 1.5 million requests. Doctor Who also continued to perform well, and new BBC One drama The Missing also proved a hit on BBC iPlayer, with the first three episodes all making it into the top 20. There were also more than half a million iPlayer requests for BBC Children in Need.
BBC iPlayer - top 20 radio episodes, November 2014 (excluding Virgin Media cable and Sky)
Slide 12
I'm Sorry I Haven't A Clue Series 62 Episode 1 174,000
The News Quiz Series 85 Episode 4 160,000
The News Quiz Series 85 Episode 3 155,000
The News Quiz Series 85 Episode 5 145,000
The Chris Evans Breakfast Show 19/11/14 137,000
The Chris Evans Breakfast Show 25/11/14 136,000
The Radio 1 Breakfast Show 14/11/14 135,000
The Chris Evans Breakfast Show 21/11/2014 133,000
The Radio 1 Breakfast Show 27/11/14 133,000
The Radio 1 Breakfast Show 21/11/14 132,000
The Chris Evans Breakfast Show 28/11/2014 130,000
The Chris Evans Breakfast Show 24/11/14 130,000
The Radio 1 Breakfast Show 12/11/14 129,000
The Chris Evans Breakfast Show 26/11/2014 129,000
The Chris Evans Breakfast Show 14/11/2014 128,000
The Chris Evans Breakfast Show 13/11/2014 128,000
The Chris Evans Breakfast Show 27/11/14 128,000
The Chris Evans Breakfast Show12/11/2014 128,000
The Chris Evans Breakfast Show 04/11/14 127,000
The Chris Evans Breakfast Show 20/11/14 124,000
I'm Sorry I Haven't A Clue Series 62 Episode 1 174,000
The News Quiz Series 85 Episode 4 160,000
The Chris Evans Breakfast Show 19/11/14 137,000
The Radio 1 Breakfast Show 14/11/14 135,000
5LS Prem League Football L’pool v Chelsea 08/11/2014 122,000
5LS 5 live Rugby England v New Zealand 08/11/2014 113,000
Ken Bruce Children in Need 14/11/2014 111,000
Scott Mills When Chris met Jennifer Aniston 25/11/2014 105,000
Steve Wright in the Afternoon 27/11/2014 102,000
Today 19/11/14 102,000
5 live Sport 02/11/14 94,000
5 live Formula 1 2014 09/11/2014 92,000
Jeremy Vine 25/11/2014 91,000
Annie Mac 21/11/2014 91,000
The Archers 13/11/14 87,000
Fearne Cotton Kiesza in the Live Lounge 25/11/2014 84,000
The Country Music Association Awards 05/11/2014 80,000
Graham Norton 15/11/2014 77,000
Simon Mayo Drivetime Tunesday 25/11/2014 75,000
The Unbelievable Truth Series 5 Episode 6 75,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
The return of I’m Sorry I Haven’t a Clue, and The News Quiz were popular last month, along with the Radio 1 and Radio 2 Breakfast Shows.
TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky)
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).
The proportion of live requests to TV was 9% in November, due to the strength of the TV schedules the proportion of live requests to Radio decreased slightly to 82%.
This information cannot be provided for TV requests in August and September 2014 due to the missing data.
% requests for TV programmes % requests for radio programmes
87
89
90
88
89
89
88
86
85
92
94
91
91
13
11
10
12
11
11
12
14
15 8 6
9
9
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
On-demand Simulcast
19
19
19
19
21
23
20
18
19
21
18
17
18
81
81
81
81
79
77
80
82
81
79
82
83
82
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
On-demand Simulcast
Please refer to slide 9 for guide notes
DA
TA U
NA
VA
ILA
BLE
DA
TA U
NA
VA
ILA
BLE
BBC iPlayer – use for TV online by time of day, November 2014
Slide 14
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 27.1 million
BBC iPlayer peak –678,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB November 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats November 2014 - see footnotes on final page for more detail
Please refer to slide 9 for guide notes
BBC iPlayer – use for radio online by time of day, November 2014
Slide 15 Please refer to slide 9 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
:00
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
00
:00
01
:00
02
:00
03
:00
04
:00
05
:00
Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q3 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats November 2014 - see footnotes on final page for more detail
Radio peak – 13.5 million
BBC iPlayer peak – 184,000 Internet peak –
28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry
diffe
ren
t sc
ale
(se
e p
ea
ks)
BBC iPlayer use by demographic
Please refer to slide 9 for guide notes
The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender profile is even between men and women in Q3 14.
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
51
52
50
31
37
4
1
41
43
44
42
43
43
43
43
45
4
7
49
47
49
48
50
48
48
49
50
50
4
7
49
4
8
50
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
Women
Men
38
39
40
42
43
43
43
42
43
42
44
41
41
38
40
39
39
38
39
38
37
37
37
38
37
37
38
40
41
44
41
40
40
42
43
3
7
40
38
40
4
0
41
4
0
40
41
39
3
9
38
40
39
40
39
39
4
0
38
22
20
16
17
17
17
16
15
19
1
8
18
19
19
21
20
22
20
23
2
2
24
22
24
22
2
4
24
23
24
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Q3
14
55+
35-54
16-34
50 49 49 48
50 51 51 52
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
Women
Men
38 34 31 31
38 36
34 34
24 30 35 35
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
16-34
User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214)
Glossary
Slide 17
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals