1 please refer to slide 4 for guide footnotes bbc iplayer online monthly press pack october 2009
TRANSCRIPT
1
Please refer to slide 4 for guide footnotes
BBC iPlayer online
Monthly press pack
October 2009
2
Please refer to slide 4 for guide footnotes
Monthly summary – October 2009
• October 2009 saw another step-change upwards in requests for TV and radio programmes on the online BBC iPlayer. In total there were 79.3 million requests, boosted by a record-breaking 53.2m for TV programmes (radio requests were fairly stable on 26.1m).
• Question Time on 22nd Oct, which had received widespread press attention received 0.9m requests across 22nd-31st and had a clear “halo effect” with user requests going up for other TV programmes in mid-series such as Life, Merlin and Buzzcocks. For radio, football coverage, The Chris Moyles Show and The News Quiz were among most popular titles.
• Computer usage still dominates iPlayer use (85% of requests), but both the iPhone/iPod Touch and PS3 applications are still delivering significant numbers of TV requests (7% and 6% respectively).
Consistent with previous months:
• The profile of iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• On-demand makes up the great majority of TV programme requests (in October only 4% of requests were for live simulcast streams), however two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. For TV, 97% of requests are for streams, and 3% for downloads.
• iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
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Index
Page
Monthly requests 5
Average daily requests 6
Average daily users 7
Weekly requests 8
Weekly users 9
Top TV programmes 10
Top radio programmes 11
Platform type 12
Live vs on-demand 13
Use of iPlayer for TV by time of day 14
Use of iPlayer for radio by time of day 15
Profile of iPlayer users 16
Glossary 17
4
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Notes on figures in this report
These notes apply to pages 5 to 16 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 17.
• This data is collected via a BBC internal data warehouse (iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts
• We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• January data excludes 1-4 January 09 since changes were made to the measurement system on 5 January
• This data includes requests via the iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the iPlayer website itself
• None of this data is for the iPlayer on Virgin cable - all is for the online iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
5
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30.836.0 36.7 37.1 39.1 36.5
44.9 43.3 44.5
53.2
16.1
18.4
26.8 23.625.4
24.7
25.7 25.5 26.5
26.1
46.8
54.4
63.560.8
64.561.3
70.6 68.871.0
79.3
0
20
40
60
80
J an Feb Mar Apr May Jun Jul Aug Sep Oct
Month
ly R
equest
s (m
)
TV Requests Radio Requests
Monthly BBC iPlayer Online Requests
Across October 09 the BBC iPlayer received a total of 79.3m requests, the best month since launch in 2007 – driven by a record 53.2m requests for TV programmes, and supported by a strong 26.1m requests for radio programmes.
6
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1.141.29 1.18 1.24 1.26 1.22
1.45 1.40 1.481.70
0.60
0.66 0.86 0.79 0.82 0.82
0.83 0.820.88
0.80
1.73
1.942.05 2.02 2.08 2.04
2.28 2.222.37
2.60
0
0.5
1
1.5
2
2.5
3
J an Feb Mar Apr May Jun Jul Aug Sep Oct
Avera
ge D
aily R
equest
s (m
illions)
TV Requests Radio Requests
In October 09 the BBC iPlayer attracted an average of 2.6 million requests for programmes each day, the highest figure on record – 1.7m daily for TV programmes and an average of 0.8m for radio programmes.
Average Daily BBC iPlayer Requests
7
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Average Daily BBC iPlayer Users
In October 09 the BBC iPlayer attracted an average of 1.1 million users each day, the highest figure on record – 0.7m requesting TV content only, 0.3m requesting radio content only, and 40,000 requesting both types of media.
0.480.54 0.51 0.53 0.54 0.53
0.60 0.570.64
0.74
0.03
0.030.03 0.03 0.03 0.03
0.040.03
0.04
0.04
0.26
0.270.26 0.24 0.24 0.25
0.260.27
0.28
0.27
0.77
0.840.81 0.80 0.80 0.80
0.900.87
0.96
1.05
0.0
0.2
0.4
0.6
0.8
1.0
1.2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Use
r agents
(m
illions)
Users of TV Only Users of Both Users of Radio Only
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9.0 9.5 8.6 8.7 8.77.4 8.2
9.5 9.111.0
9.7 10.4 10.2 9.7 9.8 9.7 9.710.9
9.7 10.1 10.7 11.0 11.2 10.2
13.7 14.0
6.16.3
5.7 5.2 5.9
5.45.9
5.85.3
6.1
5.95.5 5.8
5.6 5.7 6.3 6.15.8
6.4 6.5 6.0 5.7 5.8
5.3
6.1 6.415.1
15.8
14.313.914.6
12.8
14.215.2
14.4
17.1
15.616.016.015.315.515.915.8
16.716.116.616.716.717.0
15.6
19.820.4
0
4
8
12
16
20
24
04 M
ay
11 M
ay
18 M
ay
25 M
ay
01 J
un
08 J
un
15 J
un
22 J
un
29 J
un
06 J
ul
13 J
ul
20 J
ul
27 J
ul
03 A
ug
10 A
ug
17 A
ug
24 A
ug
31 A
ug
07 S
ep
14 S
ep
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
Weekly
Request
s (m
)
TV Requests Radio Requests
Weekly BBC iPlayer RequestsThe last 2 weeks of October saw record numbers of TV programme requests, as a result of the Question Time event on 22nd driving higher levels of traffic to a range of programmes on the service. In the last week of the month there were 14.0m requests for TV programmes and 6.4m for radio programmes. A strong Saturday night line-up in particular (Strictly, Merlin) increased requests on Sundays and resulted in w/c 26 Oct being the strongest week ever on iPlayer.
* The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.
Technical problems
Torchwood 5-day special
BBC iPlayer weekly requests - latest 6 months
9
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2.3 2.42.1 2.0 2.0 2.0 2.1
2.5 2.32.7
2.5 2.5 2.5 2.4 2.4 2.3 2.42.8
2.5 2.6 2.8 2.8 2.8 2.6
4.1
3.5
0.20.2
0.20.2 0.2 0.2
0.3
0.3
0.3
0.3
0.3 0.3 0.30.3 0.3
0.30.3
0.3
0.30.3
0.3 0.3 0.3
0.3
0.4
0.4
1.2 1.1
0.9 0.9 1.0 1.01.1
1.01.0
1.21.1 1.0 1.0 1.0 1.0 1.3 1.2
1.11.2
1.3 1.1 1.1 1.01.0
1.3
1.1
3.7 3.7
3.2 3.1 3.2 3.23.4
3.8 3.7
4.2
3.9 3.8 3.8 3.7 3.73.9 3.8
4.24.0
4.2 4.2 4.2 4.2
3.9
5.8
4.9
0
1
2
3
4
5
6
04 M
ay
11 M
ay
18 M
ay
25 M
ay
01 J
un
08 J
un
15 J
un
22 J
un
29 J
un
06 J
ul
13 J
ul
20 J
ul
27 J
ul
03 A
ug
10 A
ug
17 A
ug
24 A
ug
31 A
ug
07 S
ep
14 S
ep
21 S
ep
28 S
ep
05 O
ct
12 O
ct
19 O
ct
26 O
ct
Use
r agents
(m
)
Users of TV Only Users of Both Users of Radio Only
Weekly BBC iPlayer Users
Question Time week saw 5.8m users and an uplift of over +50% on the week before for users requesting TV content.
Question Time
Technical problems
BBC iPlayer weekly requests - latest 6 months
Torchwood 5-day special
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BBC iPLAYER TOP 20 TV EPISODES – ALL
BBC iPlayer - Top 20 TV Episodes October 2009
Total requests per episode
1 Question Time 22/10/09 928,000
2 Life Episode 1 664,000
3 Life Episode 2 474,000
4 Russell Howard's Good News Episode 1 410,000
5 Mock the Week Series 6 Episode 1 371,000
6 Never Mind the Buzzcocks Series 23 Ep 2 362,000
7 EastEnders 23/10/09 353,000
8 Never Mind the Buzzcocks Series 23 Ep 1 353,000
9 Merlin Series 2 Episode 3 334,000
10 Merlin Series 2 Episode 4 323,000
11 Michael McIntyre's Comedy R’show Ep 1 321,000
12 Strictly Come Dancing Series 7 Ep 5 317,000
13 EastEnders 09/10/09 302,000
14 Strictly Come Dancing Series 7 Ep 6 290,000
15 Never Mind the Buzzcocks Series 23 Ep 3 288,000
16 Strictly Come Dancing Series 7 Ep 8 281,000
17 EastEnders 20/10/09 271,000
18 EastEnders 02/10/09 271,000
19 EastEnders 22/10/09 264,000
20 EastEnders 01/10/09 245,000
Question Time achieved an exceptionally high audience on iPlayer as it did on linear, but the influx of users also inflated figures for a range of other programmes over following weeks.
BBC iPLAYER TOP 20 TV EPISODES – MOST-REQUESTED EPISODE PER SERIES
Total requests per episode
1 Question Time 22/10/09 928,000
2 Life Episode 1 664,000
3 Russell Howard's Good News Episode 1 410,000
4 Mock the Week Series 6 Episode 1 371,000
5 Never Mind the Buzzcocks Series 23 Ep 2 362,000
6 EastEnders 23/10/09 353,000
7 Merlin Series 2 Episode 3 334,000
8 Michael McIntyre's Comedy R’show Ep 1 321,000
9 Strictly Come Dancing Series 7 Ep 5 317,000
10 Emma Episode 1 240,000
11 Have I Got News for You Series 38 Ep 1 233,000
12 Top Gear Series 8 Episode 1 231,000
13 Criminal Justice Series 2 Episode 1 229,000
14 How Not To Live Your Life Series 2 Ep 4 192,000
15 Charlie Brooker's Gameswipe 29/09/09 185,000
16 Shooting Stars Series 6 Ep 6 179,000
17 The Armstrong & Miller Show Series 2 Ep 2 179,000
18 Masterchef: The Professionals Series 2 Ep 29 173,000
19 The World's Strictest Parents Series 2 Ep 1 157,000
20 That Mitchell and Webb Look Series 2 Ep 3 156,000Note: excludes episodes which had been available for fewer than seven days at the end of the month.
11
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BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPlayer - Top 20 Radio Episodes October 2009
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
BBC iPLAYER TOP 20 RADIO EPISODES
– MOST-REQUESTED EPISODE PER SERIES
Total requests per episode
1 5 live Ukraine v England 10/10/20 151,000
2 The Chris Moyles Show 13/10/09 94,000
3 5 live Prem Lg Man Utd v S’land 03/10/20 79,000
4 The News Quiz Series 69 Episode 5 74,000
5 Cricket 02/10/09 74,000
6 5 live Prem Lg Chels v L’pool 04/10/20 72,000
7 Greg James 08/10/09 71,000
8 The Chris Moyles Show 16/10/09 68,000
9 The Unbelievable Truth Series 4 Ep 3 67,000
10 The News Quiz Series 69 Episode 3 62,000
11 The News Quiz Series 69 Episode 2 61,000
12 The Unbelievable Truth Series 4 Ep 1 61,000
13 The News Quiz Series 69 Episode 4 59,000
14 The Unbelievable Truth Series 4 Ep 2 58,000
15 The Chris Moyles Show 15/10/09 58,000
16 The Chris Moyles Show 09/10/09 58,000
17 Steve Wright in the Afternoon 08/10/09 56,000
18 The Chris Moyles Show 02/10/09 55,000
19 BBC Radio 1's Chart Show 11/10/09 55,000
20 5 live Prem Lg Man Utd v Bolton 17/10/09 52,000
Total requests per episode
1 5 live Ukraine v England 10/10/09 151,000
2 The Chris Moyles Show 13/10/09 94,000
3 5 live Prem Lg Man Utd v S'land 03/10/09 79,000
4 The News Quiz Series 69 Episode 5 74,000
5 Cricket 02/10/09 74,000
6 5 live Prem Lg Chels v L'pool 04/10/09 72,000
7 Greg James 08/10/09 71,000
8 The Unbelievable Truth Series 4 Ep 3 67,000
9 Steve Wright in the Afternoon 08/10/09 56,000
10 BBC Radio 1's Chart Show 11/10/09 55,000
11 5 live Prem Lg Man Und v Bolton 17/10/09 52,000
12 606 03/10/09 50,000
13 Fearne Cotton 16/10/09 46,000
14 5 live League Cup Asnl v L'pool 28/10/09 45,000
15 Fearne & Jordin Sparks Lv Lnge 13/10/09 45,000
16 5 live Prem Lg A’ Vil v Man City 05/10/09 45,000
17 Desert Island Discs 11/10/09 45,000
18 That Mitchell and Webb Sound S4 Ep 6 40,000
19 5 live Champ Lg L'pool v Lyon 20/10/09 40,000
20 Twilight Zone Series 2 Ep 9 36,000
The usual wide range of radio programmes was again present in the Top 20s in October.
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Requests by platform type – October 2009
TV Requests Radio requests (all streams)
96% 96% 96% 97%
4% 4% 4% 3%
J uly Aug Sept Oct
Download requests
Stream requests
Audio podcast requests are not included here since they are not available until after the publishing date for this pack.
Streams for computers are consistently dominating the type of content requested, across both TV and radio programmes. However iPhone requests are consistently making up a noticeable proportion of TV requests (7%), as are PS3 requests (6%) since the relaunch of the iPlayer on PS3 in September.
80% 81%74% 76%
9% 9%9% 9%
8% 8%7% 7%
1% 1%9% 6%
J uly Aug Sept Oct
Wii
Other mobile
PS3
iPhone/ iTouch
Mac
PC
Streams vs downloads
Device type
86% 86% 85% 85%
11% 11% 11% 11%3% 3% 3% 3%
J uly Aug Sept Oct
Wii
Other mobile
PS3
iPhone/ iTouch
Mac
PC
13
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Requests by on-demand catch-up vs live simulcast – Oct 09
TV Requests Radio requests
On-demand requests for content dominate TV viewing via iPlayer, whilst for radio, live listening makes up just over two-thirds of all programme requests.
95% 94% 98% 96%
5% 6% 2% 4%
J uly Aug Sept Oct
SimulcastOn-demand
34% 32% 33% 31%
66% 68% 67% 69%
J uly Aug Sept Oct
Simulcast
On-demand
14
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BBC iPlayer – use for TV by time of day, October 09
Internet and TV usage patterns by time of day(scales adjusted for comparison)
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
00:0
001
:00
02:0
003
:00
04:0
005
:00
TV viewers
BBC iPlayer users
Internet users (any website)
The scale for each line on this graph is different – TV viewing is far higher than iPlayer use.However it shows the relative usage pattern by time of day – with iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak - 35 million
iPlayer peak – 155,000Internet peak – 29 million
Sources– TV (aged 4+) from BARB Oct 09, internet (aged 2+) from Nielsen Sept 09, iPlayer Oct 09 iStats (line shows requests, but 134,000 is a count of users). See footnotes on slide 17 for more detail
Note
: e
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a v
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diff
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scale
(se
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eaks
)
15
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BBC iPlayer – use for radio by time of day, October 09
Internet and radio usage patterns by time of day(scales adjusted for comparison)
Radio listeners
BBC iPlayer use for radio
Internet users (any website)
Sources - radio (aged 16+) from RAJAR Q2 09, internet (aged 2+) from Nielsen Sept 09, iPlayer October 09 iStats (line shows requests, but 35,000 is a count of users). See footnotes on slide 17 for more detail
Radio peak - 15 million iPlayer peak – 35,000 Internet peak – 29 million
The scale for each line on this graph is different – radio listening is far higher than iPlayer use. However it shows the relative usage pattern by time of day – with iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach
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as
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(se
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)
16
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iPlayer use by demographic – BBC monthly survey, August 09
70 63 59 59 57 56 58
31 37 41 41 43 44 42
0%
20%
40%
60%
80%
100%
Jan-Mar
Apr-Jun
Jul-Sep
Oct-Dec
Jan-Mar
Apr-Jun
Jul-Sep
Women
Men
38 38 41 43 45 43 43
39 4342 41 39 41 42
21 20 16 16 17 16 15
0%
20%
40%
60%
80%
100%
Jan-Mar
Apr-Jun
Jul-Sep
Oct-Dec
Jan-Mar
Apr-Jun
Jul-Sep
55+
35-54
15-34
Use of the iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer is slowly evening out in gender terms, but remaining strongly under-55.
5852 48 49
42 48 52 51
Users of PCiPlayer
All broadbandusers
All TV viewers All radiolisteners
Women
Men
43 3730 31
4241
36 35
1523
36 34
Users of PCiPlayer
All broadbandusers
All TVviewers
All radiolisteners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB, radio from RAJAR, broadband from TNS survey 2000 adults
17
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Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides 14-15TV data – BARB average audience, live overnights, by hour, 01-30 Sept 09, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, Q2 09, by hour, all adults 16+, all radio stations
iPlayer - average requests over 01-30 September 09, by hour, all programmes, stream & downloading, live & on-demand, UK only
Nielsen – September 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals