monthly performance pack may 2014 - bbcdownloads.bbc.co.uk/.../iplayer-performance-may14.pdf ·...
TRANSCRIPT
May 2014
Monthly Performance Pack
Christopher Duggan, BBC iPlayer
BBC Communications
07753302778 | [email protected]
Monthly summary – May 2014
Slide 2
• Requests to BBC iPlayer increased last month to 273m, up +6% on May 2013, and higher than at any point last year.
• May also saw the first increase in the proportion of requests coming from computers since July 2013. Computers
constituted 33% of total requests last month, up from 31% from the prev ious month, with the increase driven entirely by growth in radio listening.
• I t was also another strong month for EastEnders on BBC iPlayer as the Lucy Beale storyline continued to boost requests. New BBC One drama, Happy Valley, was popular with the first five episodes generating over 5 million
requests in total. BBC Three comedy, Jonah from Tonga, also did well. The whole series was premiered on BBC
iPlayer in early May, and across the month, episode one picked up an impressive 1.2 million requests.
• This month saw the usual mix of Sport, Radio 4 comedy and the Radio 1 Breakfast Show all performing well. The
most requested programme this month was 5Live’s coverage of Froch vs Groves, followed by Radio 4’s The Unbelievable Truth.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over t ime in terms of male/female rat io, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile
(although more in line with home broadband users)
• BBC iPlayer is used for TV at roughly the same t ime of day as linear TV viewing, although there is proport ionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than tradit ional radio listening, which peaks at breakfast -t ime
Index
Slide 3
Page Content
4-8 Monthly BBC iPlayer requests by media type and dev ice type
9 Notes about the data in this report
10 Weekly request latest 6 months
11 Top TV programmes
12 Top radio programmes
13 TV and radio requests - live v s catch-up
14 Use of BBC iPlayer for TV by time of day
15 Use of BBC iPlayer for radio by time of day
16 Profile of BBC iPlayer users
17 Glossary
Total monthly BBC iPlayer requests across all platforms, since 2009
Requests to BBC iPlayer were up in May to 273m, higher than at any point last year, and up +2% on the prev ious
month.
Slide 4
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42 61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113 134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202
242
234
248
204
202
62 69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114
139
141
145 162
148
160
141 159
157
153
155
153
178
185
187
191
192
190
185
187
167
175 1
96
199 213
207
217
272
262
272
257
257
239
242
234
245 2
63
266
271
315
301 320
268
273
Ja
n 0
9Fe
bM
ar
Ap
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ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
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ar
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ay
Ju
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ct
No
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Ja
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1Fe
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ar
Ap
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Ju
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Se
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ct
No
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Ja
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2Fe
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ay
Ju
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No
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Ja
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ar
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ct
No
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ec
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4Fe
bM
ar
Ap
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ay
-14
Requests for TV programmes
Requests for radio programmes
Please refer to slide 9 for guide notes
Mill
ion
s o
f re
qu
est
s p
er m
on
th
0.6
0.7
0.9
0.8
0.8
0.8
0.8
0.8
0.9
0.9
1.0
0.9
1.0
1.1
1.1
1.0
1.1
1.0
0.9
0.9
1.0
1.0
1.1
1.0
1.1
1.1
1.2
1.1
1.2
1.2
1.2
1.3
1.3
1.4
1.5
1.4
1.5
1.6
1.6
1.5
1.6
1.4
1.4
1.5
1.7
1.6
1.3
1.4
2.0
2.4
2.3
2.5
2.4
2.3
2.5
2.4
2.3
2.0
2.3
2.2
2.4
2.4
2.3
2.1
2.3
1.6
1.8
1.7
1.7
1.8
1.7
2.0
1.9
2.0
2.3
2.6
2.8
2.9
3.1
2.7
3.1
3.1
2.9
2.8
2.9
2.9
3.5
3.6
3.7
4.1
4.2
3.9
3.6
3.9
4.0
3.8
3.7
3.8
4.3
4.6
4.6
4.7
5.2
4.6
4.7
4.5
4.2
4.2
4.9
5.0
5.3
5.6
5.6
6.8
6.9
6.4
6.1
5.8
5.7
5.3
5.1
5.9
6.5
6.6
6.5
7.8
8.4
8.0
6.8
6.5
2.1
2.4
2.5
2.5
2.6
2.5
2.8
2.7
2.9
3.3
3.6
3.7
3.9
4.2
3.8
4.1
4.2
3.9
3.7
3.8
3.8
4.5
4.7
4.7
5.2
5.3
5.2
4.7
5.1
5.2
4.9
5.0
5.1
5.8
6.2
6.0
6.2
6.8
6.1
6.2
6.0
5.6
5.7
6.3
6.6
6.9
6.9
7.0
8.8
9.3
8.8
8.6
8.3
8.0
7.8
7.5
8.2
8.5
8.9
8.7
10.2
10.7
10.3
8.9
8.8
Ja
n 0
9Fe
bM
ar
Ap
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ay
Ju
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Se
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No
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Ja
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Ju
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No
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Ja
n-1
4Fe
bM
ar
Ap
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ay
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er d
ay (a
ve
rag
e m
on
thly
)
Average daily requests dipped slightly in May to 8.8 million, as we begin to see the start of the annual summer lull.
Measurement
correct ion
38 38 37 33 37 43 42 45 56 54 59 51 49
38 38 38 43 47 53 53 57
71 69 77 68 65
120 106 108 99 99 102 102 97
110 105 105
82 90
8 10 10
10 10
11 10 10
12 11
11
9 9 28
27 27 27
30 34 36 35
39 36
39
30 34 6 6 6
6 6
7 7 7
8 8
8
7 7 16
14 17 18
18 17
20
19 20 257
239 242 234 245
263 266 271
315 301
320
268 273
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Unknown
Internet TV /connected devices
TV platformoperators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
TV and radio: Requests for programmes by device type The proportion of requests from mobiles and tablets decreased in May following a peak in April, while the proportion of
computer requests was 33% in May, the first increase seen since July 2013. This increase has been entirely driven by a
growth in radio listening on computers last month.
Slide 6 Please refer to slide 9 for guide notes
15% 16% 15% 14% 15% 16% 16% 17% 18% 18% 18% 19% 18%
15% 16% 16% 18% 19% 20% 20% 21% 22% 23% 24% 25%
24%
47% 44% 45% 42% 41% 39% 38% 36% 35% 35% 33% 31% 33%
3% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3%
11% 11% 11% 11% 12% 13% 13% 13% 13% 12% 12% 11% 13%
2% 3% 2% 2% 2% 3% 3% 3% 3% 3% 3% 3% 3% 7% 6% 7% 8% 7% 5% 6% 7% 6% 6% 6% 7% 7%
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
% of requests Number of requests (millions)
Notes: Before July 13, some Android devices w ere being mistakenly counted within the “mobile” category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device.
42%
18%
TV only: Requests for programmes across BBC iPlayer by device type
At 202 million, TV requests were stable month-on-month with tablets and computers continuing to account for the majority
of requests, although there was also some modest growth in request from TV platforms in May.
Slide 7 Please refer t o s lide 9 for guide not es
31 30 28 24 27 33 31 34 45 43 44 36 34
35 35 35 39 43
49 49 53
66 64 71
61 59
70 63 59 53
58
66 65 62
71 71 72
58 58
8 10
10 10
10
11 10 10
12 11 11
9 9 28
27 26
27
29
34 36 35
39 36
39
30 34 6 6
6 6
6
7 7 7
8 8
8
7 7 181 170
164 159
176
200 198 202
242 234
248
204 202
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-14
Feb
Ma
r
Ap
r
Ma
y
Unknown
Internet TV /connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
17% 17% 17% 15% 16% 16% 16% 17% 18% 18% 18% 18% 17%
20% 21% 21% 25% 25% 25% 25% 26% 27% 27% 29% 30% 29%
39% 37% 36% 33% 33% 33% 33% 31% 29% 30% 29% 28% 29%
4% 6% 6% 6% 6% 5% 5% 5% 5% 5% 5% 5% 4%
15% 16% 16% 17% 17% 17% 18% 17% 16% 15% 16% 15% 17%
3% 4% 4% 4% 3% 3% 3% 4% 3% 3% 3% 3% 3%
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Notes: Due to a measurement fix , a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13.
Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360.
% of requests
Number of requests (millions)
46%
25%
8 8 9 9 9 10 11 11 12 11 14 15 153 33 4 4 4 4 4 5 5
6 7 6
5044
48 4641 36 37 36
3934
3224
32
15
14
1615
15
1316 17
17
1619
18
18
76
69
7774
69
63
68 69
74
67
72
64
71
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan-1
4
Feb
Ma
r
Ap
r
Ma
y
Unknown
Internet TV / connected
devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Radio only: Requests for programmes across BBC iPlayer by device type
Slide 8 Please refer t o s lide 9 for guide not es
There were 71m radio requests in May – up +12% month-on-month. With requests from computers jumping up from 24
million to 32 million, the proportion of requests from mobiles and tablets decreased slightly from last April’s record high o f
33%.
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players.
TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device.
% of requests Number of requests (millions)
10% 11% 12% 12% 13% 16% 16% 16% 16% 17% 20% 23% 21% 4% 4% 4% 5% 5% 6% 6% 6% 7% 7%
8% 10%
9%
66% 64% 62% 62% 59% 57%
55% 52% 53% 51% 45% 38% 45%
20% 20% 21% 21% 22% 20% 24% 25% 23% 24% 26% 28% 25%
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
Notes for figures in this report
Slide 9
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.
These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is
on page 18.
• This data is collected v ia a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working
towards 100% sample over the coming months
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per
series.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or v iews of live simulcasts. We
cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• This data includes requests v ia BBC iPlayer on any BBC website – whether on a programme, channel or station page, v ia the pop-out console, or on the BBC iPlayer website itself
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length
programmes which have been transmitted on a TV channel or radio station
• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected.
• Radio requests from Week 12 2014 to Week 17 2014 are undercounted.
• Virgin TiVo request data was incomplete from 14th to 22nd April.
Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky)
Slide 10
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).
Average weekly requests decreased to 57m in May, as we begin to see the start of the annual summer lull.
40 40 40 41 43 41 39 42 41 39 38 39 45
53 50 50 46 49 53 53 54 52 52 51 51 48 46 43 40
45 42 45 38 39 40
16 14 13 13 15 16 15
17 16 18 16 16
13
14 16 17
17 16
17 17 16 17 17 18 16
15 15
15 14
15 17
16
16 16 15
57 54 53 53
58 57 55 58 57 57
55 54 58
67 66 67 63
65
70 70 71 69 68 69
66 63
61 58
54
60 59 61
54 55 55
30-S
ep
07-O
ct
14-O
ct
21-O
ct
28-O
ct
04-N
ov
11-N
ov
18-N
ov
25-N
ov
02-D
ec
09-D
ec
16-D
ec
23-D
ec
30-D
ec
06-J
an
13-J
an
20-J
an
27-J
an
03-F
eb
10-F
eb
17-F
eb
24-F
eb
03-M
ar
10-M
ar
17-M
ar
24-M
ar
31-M
ar
07-A
pr
14-A
pr
21-A
pr
28 A
pr
05 M
ay
12 M
ay
19 M
ay
26 M
ayW
ee
kly
Re
qu
est
s (m
illio
ns)
TV Requests
Radio Requests
Please refer t o s lide 9 for guide not es
BBC iPlayer - top 20 TV episodes, May 2014 (excluding Virgin Media cable and Sky)
Slide 11
EastEnders 20/05/14 1,352,000
Happy Valley Episode 1 1,310,000
EastEnders 22/05/14 1,248,000
Tyger Takes On... Porn Episode 1 1,206,000
Jonah from Tonga Episode 1 1,161,000
EastEnders 26/05/14 1,123,000
EastEnders 02/05/14 1,105,000
EastEnders 09/05/14 1,094,000
EastEnders 27/05/14 1,081,000
EastEnders 16/05/14 1,079,000
Happy Valley Episode 2 1,060,000
EastEnders 13/05/14 1,056,000
EastEnders 01/05/14 1,053,000
EastEnders 19/05/14 1,039,000
EastEnders 15/05/14 1,020,000
EastEnders 05/05/14 1,014,000
EastEnders 06/05/14 1,007,000
Happy Valley Episode 4 999,000
EastEnders 08/05/14 998,000
EastEnders 12/05/14 990,000
EastEnders 20/05/14 1,352,000
Happy Valley Episode 1 1,310,000
Tyger Takes On... Porn Episode 1 1,206,000
Jonah from Tonga Episode 1 1,161,000
When Corden Met Barlow 05/05/14 900,000
Madagascar: Escape 2 Africa 26/12/11 827,000
The Crimson Field Episode 5 777,000
MasterChef Series 10 Episode 24 738,000
Have I Got News for You Series 47 Episode 6 687,000
The Graham Norton Show Series 15 Episode 5 676,000
Eurovision Song Contest 2014 Grand Final Episode 3 672,000
Snooker: World Champs 2014 Day 17, Part 3 05/05/2014 643,000
From There to Here Episode 1 585,000
The Next Step Episode 9 553,000
Episodes Series 3 Episode 1 548,000
Match of the Day 2013/2014 11/05/14 546,000
Barely Legal Drivers Series 2 Episode 1 532,000
Storyville 2013-2014 Blackfish - The Whale that Killed 523,000
Casualty Series 28 Episode 37 497,000
Surviving Summer 25/07/13 484,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer t o s lide 9 for guide not es
It was another strong month for EastEnders on BBC iPlayer as the Lucy Beale storyline continued to boost requests. New BBC One
drama, Happy Valley, was popular with the first five episodes generating over 5 million requests in total. BBC Three comedy, Jonah
from Tonga, also did well. The whole series was premiered on BBC iPlayer in early May, and across the month, episode one picked up
1.2 million requests. Coverage of the Eurovision Song Contest also made it into the top 20 this month with 672k requests, around half of
which were live streams as people away from their TV sets kept up-to-date with action as it happened.
BBC iPlayer - top 20 radio episodes, May 2014 (excluding Virgin Media cable and Sky)
Slide 12
5 live Sport 5 live Boxing Froch v Groves 31/05/2014 214,000
The Unbelievable Truth Series 13 Episode 6 175,000
The Unbelievable Truth Series 13 Episode 5 153,000
5 live Sport Premier League Man City v West Ham 143,000
The Now Show Series 43 Episode 4 126,000
The Now Show Series 43 Episode 6 125,000
The Now Show Series 43 Episode 5 124,000
The Radio 1 Breakfast Show 16/05/2014 123,000
The Now Show Series 43 Episode 3 122,000
The Radio 1 Breakfast Show 02/05/2014 118,000
The Radio 1 Breakfast Show 07/05/14 114,000
5 live Sport Premier League Man Utd v Sunderland 113,000
5 live Sport Premier League Crystal Palace v Liverpool 112,000
The Radio 1 Breakfast Show 08/05/2014 111,000
The Radio 1 Breakfast Show 14/05/14 110,000
The Radio 1 Breakfast Show 23/05/2014 110,000
The Radio 1 Breakfast Show 01/05/14 109,000
The Radio 1 Breakfast Show 15/05/14 108,000
The Radio 1 Breakfast Show 09/05/14 107,000
The Radio 1 Breakfast Show 12/05/2014 107,000
5 live Sport 5 live Boxing Froch v Groves 31/05/2014 214,000
The Unbelievable Truth Series 13 Episode 6 175,000
5 live Sport Premier League Man City v West Ham 143,000
The Now Show Series 43 Episode 4 126,000
The Radio 1 Breakfast Show 16/05/2014 123,000
Cabin Pressure Series 4 Episode 5 107,000
The Chris Evans Breakfast Show 16/05/2014 106,000
The Archers 28/05/14 104,000
The Official Chart with Jameela Jamil 18/05/14 98,000
Scott Mills Innuendo with Kylie and Hugh! 15/05/2014 95,000
Cricket England v Sri Lanka 31/05/2014 94,000
Just a Minute Series 69 Episode 1 93,000
5 live Sport 07/05/14 89,000
Fearne Cotton 16/05/14 87,000
Desert Island Discs Jack Dee 11/05/2014 86,000
5 live Sport FA Cup Arsenal v Hull 17/05/2014 85,000
BBC Radio 1's Dance Anthems 17/05/2014 85,000
Today 12/05/14 84,000
Annie Mac 02/05/2014 82,000
BBC Radio 1's Big Weekend 2014 23/05/2014 81,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
This month saw the usual mix of Sport, Radio 4 comedy and the Radio 1 Breakfast Show all performing well. The most requested
programme this month was 5Live’s coverage of Froch vs Groves, followed by Radio 4’s The Unbelievable Truth.
TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky)
Slide 13
This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 9 for more details).
The proportion of live requests to TV increased to 12% boosted by coverage of the snooker and Eurovision, while Radio Live
requests increased to 80%.
% requests for TV programmes % requests for radio programmes
87
87
85
88
88
89
87
89
90
88
89
89
88
13
13
15
12
12
11
13
11
10
12
11
11
12
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
On-demand Simulcast1
6
16
15
16
17
17
19
19
19
19
21
23
20
84
84
85
84
83
83
81
81
81
81
79
77
80
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
4
Fe
b
Ma
r
Ap
r
Ma
y
On-demand Simulcast
Please refer t o s lide 9 for guide not es
BBC iPlayer – use for TV online by time of day, May 2014
Slide 14
The scale for each line on this graph is different – traditional TV v iewing is far higher than BBC iPlayer use. However it
shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV v iewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
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0
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TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak –
24.9 million
BBC iPlayer peak –
564,000
Internet peak –
28.4 million
No
te:
ea
ch
lin
e h
as
a v
ery
diffe
ren
t sc
ale
(se
e p
ea
ks)
Sources – TV from BARB May 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats May 2014 - see footnotes on final page for more detail
Please refer t o s lide 9 for guide not es
BBC iPlayer – use for radio online by time of day, May 2014
Slide 15 Please refer t o s lide 9 for guide not es
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio
listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
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Radio listeners
BBC iPlayer requests
for radio
Internet users (any
website)
Sources – radio from RAJAR Q1 2014, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats May 2014 - see footnotes on final page for more detail
Radio peak –
13.9 million
BBC iPlayer peak –
149,000 Internet peak –
28.4 million
No
te:
ea
ch
lin
e h
as
a v
ery
diffe
ren
t sc
ale
(se
e p
ea
ks)
BBC iPlayer use by demographic
Please refer t o s lide 9 for guide not es
The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The demographic profile has
remained broadly stable in recent months, with an even gender split, and young skew.
70
63
59
59
57
56
58
57
57
57
57
55
53
51
53
51
52
50
52
52
51
50
50
53
51
31
37
41
41
43
44
42
43
43
43
43
45
47
49
47
49
48
50
48
48
49
50
50
47
49
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
Women
Men
38
39
40
42
43
43
43
42
43
42
44
41
41
38
40
39
39
38
39
38
37
37
37
38
37
40
41
44
41
40
40
42
43
37
40
38
40
40
41
40
40
41
39
39
38
40
39
40
39
39
22
20
16
17
17
17
16
15
19
18
18
19
19
21
20
22
20
23
22
24
22
24
22
24
24
Q1
08
Q3 Q1
09
Q3 Q1
10
Q3 Q1
11
Q3 Q1
12
Q3 Q1
13
Q3
13
Q1
14
55+
35-54
16-34
51 50 49 49
49 50 51 51
Users of BBCiPlayer
Homebroadband
users
All TV viewers All radiolisteners
Women
Men
37 33 31 31
39 36 34 34
24 31 35 35
Users of BBCiPlayer
Homebroadband
users
All TV viewers All radiolisteners
55+
35-54
16-34
User profiles - TV from BARB (Q1 14), radio from RAJAR (Q1 14), broadband from BARB (Q4114)
Glossary
Slide 17
• Stream – click to play instantly
• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different
computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is
counted. This is the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals