MARKETING PLAN FOR AN APP

Do u get tired of roaming around and still not finding your perfect place?

Is getting a hotel room booked is very frustrating?

And tell me about when you find out that it wasn’t the room you paid for? Or you desired?

Oh you are out of petrol and don’t know where the closest petrol pump is in your area??

Well all this will come to an end once you download our app…..

Let me introduce to my new app that I have just thought about to remove all your frustrations.

You wanna plan a surprise party for someone really special?? But it wont be surprise once thy found out before the party even happens…haha

Start thinking of lots of excuses to sneak around and go see the arrangements at the place where you have planned it…..

Or…

Just have a video call with the staff and watch all the arrangements on your phone anytime anywhere with just a click on our app.

Too expensive?????? want some discounts???

Well why don’t you just download this awesome app and get discounts and coupons with discounts and other amazing offers when you book or search in detail from this legendary app.

Oh congratulations…you are pregnant???And don’t know which hospital will be perfect for your delivery??

Well just find it on our app…book your room and even have a little decoration for your delivery date and you don’t even have to go out to look for the cleanest and hygienic hospitals…just see the photos of every hospital, get reviews, video chat with doctors available and even with the staff.

Well here is a quick sneak peak of the app and about its marketing plan.

Outline or table of contents 1. Executive summary2. Situation analysis Company overview Market overview Target customers3. Goal 4. Strategies SWOT analysis Needs and wants Competitors 5. Tactics Name and logo Slogan Price Incentives Communication Distribution6. Implementation

APP NAME

BOOKME

Executive summaryThe Bookme app is a localization app that will help the user to find and book the nearest as well as the farthest places they want to visit.

From ratings and reviews to categorizations in price, quality, trend and much more will be the core features of this app.

Executive summaryFrom booking and visiting the nearest hotels, gas stations, hospitals, etc to booking a hotel in another country(in case you are planning your own personal trip),from finding a small spice in stores to booking hotels, it includes everything that a person needs in his daily life as well as on special occasions.

Executive summaryIt also will provide a special feature of video chatting with the reviewers, seeing the place’s updated photos, seeing the live video of the place by using the video chat with staff option, etc.

These features will what will be the features that no other app of this kind will have.

Situation analysis

Company Overview Book me app is a new app idea-it’s new to the world, a completely original idea.

It will have a free as well as a premium version at reasonable costs like most of the other apps.

Company Overview It is an app about finding the nearest places around you.

Be it hotels, restaurants, gas stations, service centers, hospitals, stores with a desired item to be sold , etc.

It will provide ratings , photos , booking options , categorizations according to price, place, quality, ratings, popularity, trend, etc.

Company Overview Not only the nearest but also the farthest and the desired place’s best services will be available.

Be it nearest to your home or in another country for a trip-it will provide you with the best options available.

It will detect your current position by GPRS

Company Overview The app is all about a user’s comfort level and enjoy not only the nearest but the farthest as well and best of the services around him.

The marketing plan will be based on budget, being the main factor.

Market overview If the budget is very low then marketing will be totally on social media, creating blogs and pages about it, sharing as much as possible, advertising it through social media by boosting the app on them-all this requires a low budget.

Market overviewBut if the budget is not too low then it aspects to cover a wider range of audience by advertising on TVs newspapers, magazines, Google ads, on social media, having a launch party and inviting people to try the app, appointing celebrities as the brand ambassadors, etc.

Target customers This app will serve all its customers-lower , middle and upper income by giving the suggestions by the category the user decides. Although the main users will be the youth .

The user can go for low to high or vice versa categorizations in price rates, high to low or the other way around in ratings, etc.

Goal The main goal is to satisfy the consumer needs and create a good brand image at the start.

For a year or so- no extremely good revenues are expected as the company will have to create a special place in the beginning couple of years.

Goal For the next couple of years the company will focus mainly on the brand lines and extensions to have a good deal of services and discounts for the customers and hence can generate a revenue that is desired.

TV advertisements is one such step that can be taken to create awareness among customers.

SWOT analysis Strengths1. The new features like photos of

the place the user wants to go , reviews of people , video chat and live view of the place, etc.

Weaknesses1. New in the market2. Not enough budget

Opportunities1. Can grow high.2. New app that will provide easy

access to all the nearest places3. Helps to book the places too.

Threats1. Not much popular2. New app3. Already popular apps.4. the other already existing and

popular apps of this category.5. Low budget.

Needs and wantsSometimes its frustrating roaming on roads to find the perfect restaurant and still not getting the food you desired….well all this will be gone by this app which will help you find the perfect place.

Needs and wantsIf you want a sneak peak of the place before visiting it –then this is the perfect app.

Booking wont be a tougher job and specials discounts will be offered too.

COMPETIORSThe competition will be faced from other apps that are of the same category.

The biggest competitor can be the aroundme app.

Tactics

NAME AND LOGO

BOOKME

SLOGAN

FOR THE BEST SERVICES ON YOUR

FINGERTIPS

PRICE MOST OF THE APP FEATURES WILL BE

FREE AS USERS ENJOY AND WANT THE FREE SERVICES-FREE VERSION.

WHAT WONT BE FREE WILL BE THE CALLING OR CHATTING WITH REVIEWRS,VIDEO CHATS OR LIVE VIDEOS WITH THE STAFF TO HAVE A OVERVIEW ODF THE DESIRED PLACE.THESE FEAUTRES WILL BE PRESENT IN THE PREMIUM VERSION OF THE APP.

Incentives To customers1. We can give a discount on bookings

whenever a user books from our app.2. Also there can be a coupon code

generated on every search in detail for a place that a customer wants to go to and show that coupon code to get

special discounts.

Incentives To collaborators1. A year of free services-at no

costs-for the sponsors and advertisers.

2. The revenue generated will be from the bookings via the app only.

CommunicationAt the start the app will be communicated through social networking sites like Facebook , twitter, Instagram and blogs and pages etc. and through Google adds too.

And then though the meetings with collaborators and via TV advertisements the app will reach a wider audience.

Distribution The app will be available on any web browser as well as Google play and Icloud too.

Implementation To achieve our desired goals and control budget, all the strategies will be kept in mind for implementation.

Continuous market research will be done to keep the app updated with new and innovative features and for the comfort of the customer.

Different marketing activities will be arranged and managed by different people to be good at every point.

Different Managers will be appointed for different tasks and not one for all the tasks.

Collaborators will be ensured that they are on a right track by collaborating with our company by all means possible.

Thank you