GIFFOTry to keep calm

MARKETING

PLAN1.Executive summary

2.Situation analysis

3.Goal 4.Strategy

5.Implementation

1.EXECUTIVE

SUMMARY

OVERVIEW Giffo provides the user a platform to create and share GIFs

Can share in other apps like whatsapp ,messenger

An online magazine which consists of best creations through out that week

Has daily feed from the followers and top picks by the app

GOALTo make an app that satisfies the need of entertainment

Improves the medium of socializing

A platform for opinion sharing in an unconventional way

PROPOSED COURSE OF ACTION Release prototype app

Collaborate with other companies

Gain reviews from critics and make necessary changes

Launch the free app

Send emails about the app to the artists and editors.

Launch upgrade to the premium

Company overview

Market overview

Target Customer

s

COMPANY OVERVIEW

Giffo provides the user a platform to create GIF’s and allows them to share on Giffo and social media

Positioned as a genuine entertainment brand

CORE COMPETENCIES

Decrease stress levels

Encourage creativity

Optimized opinion sharing

Vexed with work

Chilling with Giffo

MARKET OVERVIEW

USAGE OF MOBILES

Whats app Facebook Messenger Snapchat0

5,000,00010,000,00015,000,00020,000,00025,000,00030,000,00035,000,00040,000,00045,000,00050,000,000

Most downloaded apps

65% OF TIME IS SPENT ON ENTERTAINMENT AND INTERACTING WITH OTHERS.

Top charts in India

TARGET CUSTOMERS

Age groups adults (22-40) and teens(13-21)

GOAL 10,000 downloads in 30 days Top player in Entertainment industry

Maintain 4 stars + rating and positive reviews

Maintain active users of 1000

by the end of month

STRATEGY

TARGET MARKET

Entertainment market

COLLABORATORS

And other social networking websites

COMPANY

Technical Unit runs app and fixes bugs

Designing unit Designs app and personal feed

Marketing unit Advertising, pricing ,product offerings etc.,

Public relations team

COMPETITORS GIPHY

90,000+

downloads

Gif me ! ddd Camera

40,000+

downloads

CONTEXT India is a country of different cultures

Different people have different opinions let us able them to share them through Giffo

VALUE PROPOSITION Customer value Entertainment provider Encourage

artists

COLLABORATOR VALUE Improves socializing experience of users

BUILDING GIFFO COMMUNITY

PRODUCT Online streaming GIF magazine which is updated with daily tops

Introducing Indian languages Editing of saved GIF Categorically Divided GIF’s Can share in other social media apps

and sites. Share your opinion with GIF’s on

current scenarios

PRICE A free version is available at Google play

store Premium version has a price of 1$ 10 templates for 1.5$ Subscription to weekly magazine at 2$

INCENTIVES People who creates and shares more than

100GIF’s (or) People who has more than 500 Followers

Gets a gift pack consisting of free templates and upgrade to a free premium version

COMMUNICATIONDrive app traffic Through search enginesThrough social mediaPush messages and mailsThrough advertising in other apps

IMPLEMENTATIONInfrastructure

Giffo android

app

Technical unit

Designing and editing

unitMarketing

unit

Customer

BUYER DECISION PROCESSBuyer sees your icon

Buyer decide

s to click your icon

Buyer is brought to your app product

page

reads app

description and

reviews

Decides to look at your pictures

and ratings

makes purchasing decision

PROCESS

App development

App Registration

Advertising

Launch of app

Evaluate and grow

Top player in

entertainment industry

Here is a funny GIF from Joey Tribbiani

DISCLAIMERCreated by Mohan Krishna Meruva,

NIT Jamshedpur as a part of Marketing management internship under Prof. Sameer Mathur IIM Lucknow