marketing plan android app
TRANSCRIPT
For Android App
FIT- MASTER
MARKETING PLAN
Situation AnalysisExecutive Summary
Goal Strategy
ImplementationTactics
EXECUTIVE SUMMARY
• With India's economy projected to record strong growth in the years to come, the Indian consumer is expected to be endowed with increased spending capacity.
• With rising income levels, people are bound to get obese and hence a fitness app is the need of the hour
• An app which can suggest them diets, regulate calories, track sleeping pattern and help them maintain an active lifestyle
People are becoming more
health conscious day-by-day
Key Features• Diet Charts• Reminders• Sleeping pattern• Suggest personalized diet using GPS• Advice from health trainer
Free Features• Calorie tracking• Full week analysis• Weekly progress and trends• Live chatting• Monitoring Diet• Sleep tracker
Premium Features• Suggesting diet daily using gps location on the basis of person’s demography and other charcateristics like religion etc.
• Live classes with health trainer
• Personalised full trainer• Full checkup with once a month
SITUATION ANALYSIS
• OVERVIEW OF COMPANY AND MARKET
• TARGET CONSUMERS
CORE COMPETENCIES• Using best health trainers
as well as getting early customer reviews
• Using best techniques of data analysis.
• Tie ups with famous health care centres and well-known dieticians
• Limiting misuse of home visiting health trainer of the app
Strategic Assets • User friendly app interface• Personalized healthcare• All round healthcare instruments• Planned and organised
• Obvious choice for customers who are health and diet conscious
• All-in-one one stop health junction is the USP for the app
Young body conscious men and women
Elder people who want to stay fit
Office bearers who want to have a healthy lifestyle
Goal
1 Million
STRATEGY• TARGET MARKET• VALUE PROPOSITION
Target Customers
Customer’s WantsHealthy bodySound sleep
Adequate diet planFit and active lifestyle
Fitness tips
Competitors
AdvertisersAgents Trainers Technical team
Facilitators
Collaborators
Value Proportion
Customers: They become more health conscious than before. The app encourages habits like regular exercise and taking good diet. They are now more fit and healthy.
Collaborators: They are opportuned to compete with the major competitors in the industry.
Company: It provides the employees with good pay and job security.It also encourages them with frequent promotions and good working environment
Daily diet suggestions
• Personalized Health trainer
• Free exercise sessions
Live/Online classes
Premium Features
• Weekly progress reports• Daily calorie intake analysis
• Prompt response• Personalized attention
• Smooth functioning
• Vast choices
• Diet suggestions on the basis of geographical
location • Proper value
• Free Version• Premium Version- 5-6$ a month
keeping in mind the charges of other competing apps
Communication
Implementation
IMPLEMENTATION
• ORGANIZATIONAL INFRASTRUCTURE• BUSINESS PROCESS• IMPLEMENTATION SCHEDULE
IMPLEMENTATION
PHASE 1
App Testing &Official LaunchCustomer Feedbacks & App Updates
PHASE 2
Pitching to the clients, building networks, contracting and payment collection.
PHASE 3
Maintain financial levels of performance and records.
PHASE 4
Develop strategies to enter new cities & Strategic Management
App Testing &Official LaunchCustomer Feedbacks & App Updates
Pitching to the clients, building networks, contracting and payment collection.
Maintain financial levels of performance and records.
Develop strategies to enter new cities & Strategic Management
DISCLAIMERThis presentation was created by Prakhar Kumar Singh, IIT Roorkee as part of an internship under Prof. Sameer Mathur.