PowerPoint Presentation

MARKETITING PLANFORBOOKS FOR SUREApp

?DO YOU LOVES BOOKS

ARE YOUWORRIEDABOUT BOOKSPRICE?

THE JOY OF BOOKS

VIDEO

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BOOKS FOR SURE APPAN ONLINE APP FOR BUYING ,SELLING ,DONATING OLD USED BOOKS

EXECUTIVE SUMMARYSITUATION ANALYSISGOALSTRATEGYTACTICSIMPLEMENTATIONCONTENTS

SERVICES

BUSINESS MODELCOMBINATION OF ECOMMERCE AND MARKET PLACE MODEL

SITUATIONAL ANALYSIS

MARKET SIZEINDIA have 2nd largest number of internet user in the world(2016). 3rd largest for market for English and Regional books.Estimated to generate Rs.10,000 crore annually

FUTURE PROJECTIONS

ONLINE BOOK MARKET IN INDIA IS EXPECTED TO GROW BY 30-35% ANNUALLY BY NEXT 5 YEAR

STRENGTHSSAVES TIMESAVE MONEYLOTS OF BUYING OPTION EASY INTERFACENO. OF ONLINE BUYER

WEAKNESS

INCRESING NUMBER OF e-READERCHANGING SYLLABUS OF UNIVERSITYANOTHER ONLINE SELLER

BOOKCHORHEAD QUARTERHARYANAREGION OF OPERARTIONNCR REGIONGROWTHLOWSRENGTHQUICK SERVICE WEAKNESSINTERFACE IS NOT USER FRIENDLYOPERATES IN SMALL AREAHIGH MARGINWEBSITEwww.bookchor.com

COMPETITIVE ANALYSIS

GOALTO SERVES THE READERS BY PROVIDING ACCESSIBLE,RELIABLE WAY TO BUY BOOKS AT A VERY RESONABLE RATE

MARKETING STRATEGYTIE UP WITH LOCAL BOOKS SUPPLIER IN INDIABOOKS FROM THIS SUPPLIER WILL LISTED ON APP

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PACPACKAGINGKAGING

SOLD BOOK HAVE BRAND LOGO,QRCODE AND BARCODE.EVERY SUPPLIER WILL GIVEN BRANDED PACKAGE .ATTRACTIVE PACKING.

SIMPLE DESIGN EASY SHOPPING EXPERIENCESECURE PAYMENTDIFFERENT LANGUAGE

SEGMENTATIONCOLLEGE STUDENTSCOMP-EXAM STUDENTSHSC STUDENTSBULK BUYERS

TARGETING

COLLEGE STUDENTSCOMP-EXAM STUDENTS

POSITIONING

ENGINEERING COLLEGE STUDENTS

TACTICS

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PRODUCTSUSED BOOKS AND NEW BOOKSDONATE BOOKS -COLLEGE BOOKS-HSC BOOKS -COMPETITIVE BOOKS -FREE e-BOOOKS

CAREER GUIDANCECOUNSELLING

BRANDBOOKSFORSURE

LOGO

IKONSAVE MORE,READ MORE

TAGLINE

NAME

NEW BOOKS-75% OF MRP FOR COUNSELLING-RS.470 USED BOOKS-60% OF MRPCOMPETITIVEPRICING

35% OFF ON MRP FOR DOWNLOADING THE APP 100% OFF ON COUNCELLINGINITIAL OFFER

IMPLEMENTATION

PLACEWE START TO SELL BOOK BY MOBILE APP

PROCESSCUSTOMERSBOOKSFORSURE APP DEALERSBOOKS FOR SURE WAREHOUSEDISTRIBUTIONPACKAGING

WHO WE ARE?WHAT WE DO?HOW WE OPERATE?

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DISCLAIMER#CREATED BY GAURAV KUMAR,AEC ASANSOL DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR,IIM LUCKNOW