marketing plan for bahaana app
TRANSCRIPT
![Page 1: Marketing Plan for Bahaana App](https://reader031.vdocuments.us/reader031/viewer/2022030314/58870e861a28abf2228b5a57/html5/thumbnails/1.jpg)
Bahaana App
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Your Personal ExcuseMate
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CLOSEST
COMPETITOR
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Fake-An-Excuse App
available on Google Play store
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NEEDS & WANTS
Customer needs & wants addressed by
Bahaana app
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In this busy world with full of multiple engagements, we
have to make excuses many times for various reasons due
to engagement priority
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In this busy world with full of multiple engagements, we
have to make excuses many times for various reasons due
to engagement priority
Mostly excuses are made to have some quality time with family and friends
sometimes, due to commitment to other engagements
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No need to
STRESS upon an excuse!
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Bahaana at your service!
Leave your stress to us.
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Tell us your situation
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Tell us your situation
We’ll give you the best excuse!
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SEGMENTATINON
AND
TARGETING
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Initially, the app will target a small region of the India
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Initially, the app will target a small region of the India
It will provide the “bahaanas” of condition(s) best suitedfor the region
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Initially, the app will target a small region of the India
It will provide the “bahaanas” of condition(s) best suitedfor the region
It will be updated regularly based upon the experience & feedback
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Then we’ll
EXPANDto other regions!
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POSTIONING
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Points-of-Parity
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Points-of-Parity
provides excuses based on different
situations
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Points-of-Difference
Excuses based on the work culture, habits, people’s mind-set and
entertainment/ shopping options of the region
in addition to the “general” excuses.
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Points-of-Difference
Excuses based on the work culture, habits, people’s mind-set and
entertainment/ shopping options of the region
in addition to the “general” excuses.
Excuses in the regional languages (apart from Hindi and English)
to give a sense of belonging, & emotional connect with the app.
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FREE FEATURES
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“in-general” excuses related to daily situations
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“in-general” excuses related to daily situations
some excuses with regional considerations (but not highly specific)
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“in-general” excuses related to daily situations
some excuses with regional considerations (but not highly specific)
feature to add excuses to the user’s account
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“in-general” excuses related to daily situations
some excuses with regional considerations (but not highly specific)
feature to add excuses to the user’s account
feature to build user’s own excuses and save them to their account for future use
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PREMIUM FEATURES
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Best suited situation-specific excuses
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Best suited situation-specific excuses
feature to record voice excuses which can be linked to the call
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Best suited situation-specific excuses
feature to record voice excuses which can be linked to the call
feature to remember which excuses were made, to whom &
when it was made
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Best suited situation-specific excuses
feature to record voice excuses which can be linked to the call
feature to remember which excuses were made, to whom &
when it was made
real-time excuse generator
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Street demonstrations for brand awareness
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Street demonstrations for brand awareness
Advertisement in various events
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Street demonstrations for brand awareness
Advertisement in various events
Collaborations with regional entertainment, food and lifestyle centres
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Street demonstrations for brand awareness
Advertisement in various events
Referral codes to get points redeemable at collaborators’ stores
Collaborations with regional entertainment, food and lifestyle centres
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Subscription fee: ₹10-₹20 for a month initially
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Subscription fee: ₹10-₹20 for a month initially
Later, prices can be adjusted as per its growth & popularity
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SUMMARYBahaana App
CLOSEST
COMPETITOR
NEEDS & WANTSSEGMENTATINON
AND
TARGETING
POSTIONING
![Page 45: Marketing Plan for Bahaana App](https://reader031.vdocuments.us/reader031/viewer/2022030314/58870e861a28abf2228b5a57/html5/thumbnails/45.jpg)
DISCLAIMERCreated by Harshit Gupta,IIT Roorkee, during marketing internship by Prof. Sameer Mathur, IIM Lucknow