Marketing Plan For Android App “Lifeline”

- “Lifeline” is an app which enables you to check various information of injury, diseases , their Symptoms , procurement, analysis, side effect and advice from the city hospitals.

- Users can also see the animated video of minor and cut’s through which they can known what factors must be taken care while applying antiseptic in the wound , cut’s and minor accident.

Situational Analysis

- “Lifeline” gives his users with a platform through which they can check disease procurement, first aid, home remedies by searching the symptoms.

- It’s premium version allows to gives chat with the nearest city hospital through collaborations and after verification through registered e-mail through which they sign up with their premium account after giving password ,and password is sent to the registered email-id

Marketing Overview: “Lifeline”

- Every person do not waste their time to stand in queue for the medicines and test reports Or application of admission In the hospital for check up and emergency. So this app is helpful for these type of people to direct contact to the respective doctors

- The concepts of this is new app is not common and very few apps are available for this type of services

Targeted Customers

General Public of the Country , those who have smartphone can easily access this app for free and if they want to became premium member By signing through respective e-mail id and pay Some amount for certain periods.

Goals

- “Lifeline” aims to updating all different types of disease, minor injury procurements home remedies, symptoms checker so that the users can aware and directly chat with the customers.

- In the end of the year around 5000+ downloads and active users , including approx. 5% of the premium users.

Marketing Strategy

1)Customers: General Public of the country whose are using smartphone

2) Collaborations: Pharmacy, Local City Hospitals doctors , Pathology to keep updating the apps by bunch of value aided information.

3)Competitors: Lifeline main competitors are WebMD,

Tactics

1) Products: - “Lifeline” app are free app available free at Google play store.

- The free version of this apps including Symptoms checker, remedies and first aid advice - The Premium Users are the trusted users which have access to With the doctors and animated process of first aid durning Minor and small injuries. Which includes free 1- months for first Time user for every e-mail id.

Services: - It is available and free at Google Play Store.

- This app contains large datasets of the symptom's and disease their remedies and advice from the doctors for the premium users and and also including the 1- month full free access of the app without paying money

Price: - “Lifeline” premium user cost $1.99 for monthly basis and first 1 –month is free access and will get all the services that a paid consumers access for make comfortable of the app.

Implementation

This Presentation is made by Arunav Pratap Shandeelya, IIIT Bhubaneswar ‘ under the Guidance of Prof. Sameer Mathur , IIM Lucknow, durning internship of Marketing Management