THE WAY THEY CONVINECE,THE WAY YOU DIFFERENTIATE

DATIDEA

WHICH TO CHOOSE??

INSTALL DATIDEA

SIMPLE:

MARKETING PLAN

EXECUTIVE SUMMARY

BY REFERRING DIFFERENT PLANS AS PER THE REGULAR DATA AND CALL USAGE OF CUSTOMER,THIS

APP SUGGEST THE BEST PLAN FOR CUSTOMER WHICH FACILITATE THAT SERVICE AT MINIMAL COST.

IT PROVIDES RECHARGE OFFERS FOR POTENTIAL PLANS AT LOWEST COST POSSIBLE

ABOUT APP

PROVIDES BRIEF DETAILS ABOUT DIFFERENT COMPANIES DATA PLANS AND CALL RATES FOR PREPAID AND POSTPAID MOBILESTRACK YPUR DAILY USAGE OF DATA AND CALL RATES

SUGGEST BEST PLANS AS PER YOUR MONTHLUY OR YEARLY DATA USAGE

ABOUT APPLICATION

PROVIDES FACILITY FOR RECHARGE AND WALLET OPTION

INCREAMENT IN MONEY IN YOUR WALLET AT SPECIFIC INTEREST

TARGET CUSTOMERSDEMOGRAPHIC:

TARGET CUSTOMER:MILLENIALS AGE(16-35)

INCOME:HIGHER UPPER

LOWER UPPER

UPPER MIDDLE

TARGET CUSTOMERSDEMOGRAPHIC:

TARGET CUSTOMERSGEOGRAPHIC(INDIA)

GEOGRAPHIC:(CLASS A,B,C METRO CITIES)

PSYCHOGRAPHIC:CULTURAL,SOCIALLY GREETED

TARGET CUSTOMERS

WHY GEN Y???

ANALYSISS

GOAL

GOAL

GOAL

TARGET MARKET

TO HAVE DATA PLANS AND CALL RATED AT MINIMAL

RATE POSSIBLETO SELECT BEST COMPANY WITH BEST NETWORK ALL

OVER THE FLOORTO COMPARE PLANS AND TO SELECT BEST VIABLE PLANS

AS PER RESPECTIVE DATA AND CALL USAGE

TO MOVE FROM ONE COMPANY TO ANOTHER BY MEANS OF COMPARISION

TO HAVE BEST COMPARED PLAN AT LOWEST RATE

POSSIBLE

• CONSUMER NEEDS AND WANTS

SERVICE PROVIDER

TO TRACK DATA AND COMPARE IT AS PER

YOUR USAGE DIFFERENT PLANS

KOMPARIFY,FINDER.COM

OUTPUT PROVIDER

WHICH ALLOWS TO RECHARGE YOUR DATA PLAN OR CALL RATE AT

MINIMAL COST

PAYTM.,FREECHARGE

COMPETITORS(EXHIBIT 1)

LOW SUBSCRIPTION RATE FASTER PAYMENT

INCREAMENT IN WALLET BALANCE AT CERTAIN RATE OVER A PERIOD OF TIME

SUGGESTION OF POTENTIAL PLANS AS PER USAGE DAY TO DAY USAGE ANALYSIS

CONSTANT COMMUNICATION WITH CUSTOMERS

POINT OF DIFFERENCE(POD)

VALUE PROPOSITION

CUSTOMER VALUE PRPOSITION

OH!!1THIS CALL AND DATA RATES

ARE TOO HIGH!!!!

SURF DATA AND CALL RATES OF

EVERY NETWORK

COMPATRE YOUR CALL AND DATA

PLANS

ALTER OUR PLAN WITH PREMIUM

POTENTIAL OTHER PLAN

RECHARGE YOUR DATA PLAN WITH PREMIUM

TRANSACTION AND CASHBACK

OPTION

SHARE YOUR EXPERIANCE

ASSISTNETWORK DEALER

COLLABORATOR VALUE PROPOSITION

COMMUNICATE WITH

CUSTOMER

SERVICES

SERVICES

NEVIGATE DIFFERENT

PLANSLET YOU CHOOSE BEST NETWORK

SUGGEST BEST PLANS

PREMIUM CASHBACK AND

RECHARGE FEATURES

EWALLET WITH PREMIUM

INCREAMENT AMOUNT OPTION

SERVICES

APPLICATION

CUSTOMER

NETWORK COMPANIES

FREE FEATURES FREE SURFING OF DATA

AND CALL PLANS OF DIFFERENT COMPANIES

RECHARGE AT PREMIUM PRICES

ANALYSATION OF DATA AND CALL

USAGE(DIALY,MONTHLY

DIFFERENT PAYMENT MODE OPTION

FASTER SERVICE

FEATURES

PREMIUM FEATURES

SUGGESTION OF POTENTIAL DATA PLANS TO ALTER

WALLET BALANCE OPTION WITH CONSTANT

INCREAMENT IN WALLET AMOUNT

DAILY USAGE REPORT CARD OF CALL AND DATA WITH DIFFERENT SUGGESTION

PREMIUM CASHBACK OPTIONS ON RECHARGE

FEATURES

VALUE NETWORK

APP FEATURED

CUSTOMER

VISBILITY(ONLINE PRESENCE)

IN STORE PROMOTION

E-COMMUNICATION(MAIL,SOCIAL

MEDIA)

NETWORK DEALER

BRAND AMBESSADOR

YOUTH ACTIVITY PROMOTION

IN-STORE PROMOTION

SOCIAL AND DIGITAL MEDIA PRESENCE(FACEBOOK

,TWITTER,INSTAGRAM)

PERSONAL COMMUNICATION VIA

EMAIL

YOUTH ACTIVITY PROMOTION

ADVERTISEMENTS

COMMUNICATION TOOLS

IMPLEMENTATION

ORGANISATIONAL STRUCTURE

DISRIBUTION

THANK YOU