krds singapore post podium / june 2014: government business
DESCRIPTION
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Government Business. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!TRANSCRIPT
Post Podium Government Organisations
June 2014 Singapore
Brands Considered
Fans: 137, 909 Fans: 85,036 Fans: 56, 880 Fans: 100, 319
Fans: 55, 299 Fans: 39,629
Fans: 34,036 Fans: 31,133 Fans: 30,199
Singapore Police Force Health Promotion Board Ministry of Education Life does not rewind
Land Transport Authority – We keep your world moving Fans: 46,589
Republic of Singapore Navy Cyberpioneer
The Singapore Army PUB, Singapore’s National Water The People’s Association
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely
We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
165.1
KRDS Engagement Score
94.6
KRDS Engagement Score
80.1
KRDS Engagement Score
63.6
KRDS Engagement Score
59.9
KRDS Engagement Score
Top 5 Promotional Posts Content to publicize product promotions and discounts
79.3
KRDS Engagement Score
37.2
KRDS Engagement Score
35.1
KRDS Engagement Score
32.4
KRDS Engagement Score
30.8
KRDS Engagement Score
Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
70.6
KRDS Engagement Score
39.9
KRDS Engagement Score
37.1
KRDS Engagement Score
33.8
KRDS Engagement Score
31.1
KRDS Engagement Score
Preetham Venkky Business Head – Asia Digital Strategist [email protected] +65 8354 3326
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