krds singapore post podium / march 2014: alcohol brands
DESCRIPTION
Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focussed on alcohol brands. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!TRANSCRIPT
Post Podium
Alcohol BrandsMarch 2014, Singapore
Methodology
(No. of Likes on Post P) + 2 (No. of Shares of Post) + 5 (No. of Comments on Post)
No. of Fans of Page
KRDS Engagement Score on Post
( ) x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do the benchmark pages against each other.
IntroductionWe have ranked all the posts published on alcohol brand pages in Singapore using the KRDS Engagement Score.
Tiger Beer SingaporeFans: 79,000
Guinness SingaporeFans: 71,000
Johnnie Walker SingaporeFans: 70,000
Cointreau Singapore Fans: 66,000
Chivas Singapore Fans: 23,000
Belvedere SingaporeFans: 19,000
Budweiser SingaporeFans: 18,000
Jack Daniels SingaporeFans: 17,000
Jägermeister SingaporeFans: 9,000
Brands Considered in March
Moët & Chandon SingaporeFans: 7,000
Absolut SingaporeFans: 7,000
Stella Artois SingaporeFans: 5,000
Hoegaarden SingaporeFans: 4,000
Kirin Beer SingaporeFans: 4,000
Jim Beam SingaporeFans: 1,000
Maker’s Mark SingaporeFans: 1,000
Brands Considered in March
Top 5 Brand Specific PostsContent that is unique to the particular brand, including events, slogans, and product information
KRDS Engagement Score
33.9
Fan
s:
70
,000
KRDS Engagement Score
30.8
Fan
s:
4,0
00
KRDS Engagement Score
21.8
Fan
s:
17
,000
KRDS Engagement Score
19.4
Fan
s:
70
,000
KRDS Engagement Score
15.9
Fan
s:
70
,000
Top 5 Promotional PostsContent to publicize product promotions and discounts
KRDS Engagement Score
65.5
Fan
s:
66
,000
KRDS Engagement Score
29.3
Fan
s:
66
,000
KRDS Engagement Score
26.6
Fan
s:
66
,000
KRDS Engagement Score
26.4
Fan
s:
66
,000
KRDS Engagement Score
24.9
Fan
s:
66
,000
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any brand
KRDS Engagement Score
37.8
Fan
s:
70
,000
KRDS Engagement Score
16.6
Fan
s:
70
,000
KRDS Engagement Score
16.1
Fan
s:
70
,000
KRDS Engagement Score
13.2
Fan
s:
70
,000
KRDS Engagement Score
13.0
Fan
s:
4,0
00
Preetham VenkkyBusiness Head – AsiaDigital Strategist
[email protected]+65 8354 3326
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