Creating excitement in social media for Asia’s

largest women’s-only race amongst a community

of active women runners in Singapore.

Creation of running, fitness

and lifestyle-related content

that the community will find

inspiring on Facebook.

Regular timeline contests

incentivising the most

engaged members of the

community.

Launch of GEWR’s Instagram

page, curating content from

their Run To Live Great

Participants – a group of 100

social media influencers.

SOLUTION

Fun and

Informative

posts that

incite women

to live

healthier

Occasional

timeline

contests to

help boost

engagement

and fan

growth.

Sponsored 50 pairs of women and provided them with gear and access to exclusive

events (such as training sessions) that will help them train for the race. These women

are then invited to share their experiences in social media.

Run To Live Great Programme

Over 2,000+ photos were shared on Instagram

by the participants.

Live

coverage of

the Run to

Live Great

Program,

and its

various

Fringe

Activities

#EatToLiveGreat Contest: 400+ entries in 1 month

Instagram

Live

coverage

of Race

Day

(9 Nov

2014)

Organic Reach: 14,696

Organic Reach Rate: 94%

of the fan base.

Jun – Nov 2014 Results(vs. same time period in 2013)

85%Increase in Average

Number of Actions per

post

60%Increase in Average

Post ORGANIC

REACH

205Total Posts

60+Live Photos Posted(including fringe activities prior to race)

855,000+Total Cumulated

Organic Contacts

233,000+Total Actions on Post

Jun – Nov 2014 Results

0 to 454 Followers in 6 months

RESULTS (Jun – Dec

2014)

2,600+Contacts made with

Target audience

3,000+Photos posted to the account

and campaign hashtags

21+Contacts Per Post

THANK YOU!

feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com