krds india post podium / june - july 2014: telecom
DESCRIPTION
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Telecom. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
Brands ConsideredBased on data gathered between June and July 2014
Fans: 1,40,13,900 Fans: 1,15,85,700Fans: 1,18,26,627
Fans: 84,97,009 Fans: 64,71,948 Fans: 55,89,417
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
20.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
4.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
2.03
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
0.40
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
0.34
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
Top 5 Promotional PostsContent to publicize product promotions and discounts
9.95
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
8.97
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
8.45
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
4.35
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
1.50
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
30.33
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
17.21
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
4.81
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.79
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
0.36
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU