"discover turkey" digital campaign for makemytrip.com by krds india
TRANSCRIPT
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CASE STUDIES : MAKEMYTRIP.COM
Turkey was chosen as the hottest summer destination by MakeMyTrip. They asked KRDS to promote the destination in a very unique way which provides a super rich experience to the end users.
CHALLENGE
A Fantasy Tour of Turkey through specially created immersive experience with aerial panoramas and videos.
Take up the virtual journey through 5 cities and 15 attractions through this virtual tour to play the game.
KRDS Team Flew to Turkey for 1 week to shoot aerial panoramas and 360 degree videos for the campaign
SOLUTION
It all started with KRDS Creative Director & Crew, Drones in Turkey ( Behind the scenes)
The User lands on 3 D Map of Turkey and chooses his destination to begin the game and new experience
User can see the snapshots of attractions in each destination on the map itself
Navigate the Aerial Panaromas with click of your mouse to experience Istanbul and the Blue Mosque
5 Destinations, 15 Attractions – Answer question in every stage to move ahead in your journey of Discover Turkey!
Every participant who completed the game gets a discount voucher which can be used on makemytrip.com
19000+Visitors
3 MinsAverage Time Spent per Visit
RESULTS
1000+Users completed all 15 Levels
THANK YOU
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