krds india post podium june - july 2014: automobile
DESCRIPTION
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on the Automobile industry. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
![Page 1: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
![Page 2: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/2.jpg)
Brands Considered
Fans: 41,54,192Fans:1,01,09,439
Fans: 28,79,547
Fans: 38,22,738 Fans : 36,50,205 Fans : 29,49,155
Based on data gathered between June and July 2014
![Page 3: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/3.jpg)
Methodology
![Page 4: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/4.jpg)
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on auto brand pages in India using the KRDS Engagement Score.
![Page 5: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/5.jpg)
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
![Page 6: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/6.jpg)
14.07
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 7: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/7.jpg)
13.24
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 8: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/8.jpg)
8.36
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 9: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/9.jpg)
3.99
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 10: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/10.jpg)
3.54
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 11: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/11.jpg)
Top 5 Promotional PostsContent to publicize product promotions and discounts
![Page 12: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/12.jpg)
17.71
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 13: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/13.jpg)
14.16
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 14: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/14.jpg)
12.68
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 15: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/15.jpg)
9.23
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 16: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/16.jpg)
6.80
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 17: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/17.jpg)
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
![Page 18: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/18.jpg)
11.13
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 19: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/19.jpg)
4.73
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 20: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/20.jpg)
1.64
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 21: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/21.jpg)
1.35
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 22: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/22.jpg)
0.12
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 23: KRDS India Post Podium June - July 2014: Automobile](https://reader036.vdocuments.us/reader036/viewer/2022062703/554f0dbab4c90577698b55b4/html5/thumbnails/23.jpg)
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU