krds shanghai presentation november 2016 (to send)
TRANSCRIPT
WHO WE ARE
KRDS is founded
in Paris
The 1st Facebook
Agency in Europe
In KRDS Shanghai we do
social media campaign
strategy definition and
we develop mini sites,
native apps in house(ex. Montblanc in WeChat)
2008 2010 2013 2013KRDS is helping
international brands on
Chinese social
media platforms
(Weixin, Sina Weibo, Youku)
KRDS is part of
Facebook Marketing
Partners
201
KRDS’ social media expertise
recognized on the world stage.
Officially in the TOP 40
Social Media Agencies in
the World!
Awards
175employees
worldwideEmployees world wide
Our clients in
CHINA
Dev - Front
Dev -Mobile
Dev - Back
Quality Analyst
Lead Dev Integrator
Art Director
Motion designer
Designer
3D Artist
Illustrator
Creative Director
UX designer
Copywriter
Strategic Planner
Social Media Strategist
Community Manager
Moderator
DEVELOPMENT STUDIO CREATION CM
OUR SERVICES
Social Connected
Applications(Mini sites)
Social Community
Management(Weibo, WeChat)
Social Listening
Analysis
& Reporting
Traffic Generation
Social Connected
Applications(Mini sites)
Social Community
Management
(Weibo, WeChat)
Social Listening
Analysis
& Reporting
Traffic Generation
Concept creation
Technical development
Graphic creation
Hosting in China
Hack-proof apps
Mobile-enabled apps
SOCIAL CONNECTED
APPLICATIONS & MINI
SITES
OBJECTIVE
Promote Allure Homme Sport men perfume
through an immersive digital experience
SOLUTION
WeChat moments ads
Mini site with 360 video enhancing
Chanel and product positioning
OBJECTIVE
Let the world discover the 30 carats diamond
that Kimberlite Diamond recently acquired!
SOLUTION
Communicate on the rarity of the diamond
Organize a worldwide 30-carat design
contest to find out the best diamond designer
of the world!
OBJECTIVES
Raise brand awareness and increase
WeChat followers on Chinese
Saint Valentine’s occasion.
SOLUTION
WeChat ‘Release your pressure’ campaign.
Let users release stress after a long day at
work by sharing with their love their ideal
evening plans !
In our idea, users are embodied by showers ! Scan to play !
RESULTS
10 000 unique visitors
3 min spent on average by users on the game
20% share
SOLUTION
A fun experience that uses
Google Street View to immerse
user in more than 40 destinations !
105,000Users
31Minutes/visit
1,285,000Challenges
completed
4,200Users completed
All 157 challenges
OBJECTIVE
Communicate on BNP Paribas
WeChat official opening and
recruit qualified followers.
SOLUTION
Launch an internal brand ambassador
competition among employees through
a WeChat minisite, thanks to the use of
WeChat Unique QR Code API.
Every participant needs to invite as
many friends as possible to follow BNP
Paribas by scanning her Unique QR
Code.
Best ambassadors have a chance to
win a fine diner for two in a French
restaurant.
2,600Followers
recruited
82Internal employees
participated in the
contest
3 DAYS AFTER CAMPAIGN LAUNCH:
(campaign still live)
OBJECTIVE
Promote Carl F. Bucherer’s limited edition
of watches during Chinese New Year
SOLUTION
Let user tell his friend his best milestone
of the year and get a chance to win a CFB
watch
RESULTS
OBJECTIVE
Discover how the moon influences
your personality and life.
Keep track of the moon with
Montblanc watches’ perpetual
calendar.
RESULTS
More than 4 minutes per user
spent on the mini site on average
> 52 000 Total players
46% WeChat users
OBJECTIVE
Let Chanel worldwide managers attending
Chanel’s internal fashion event in China
discover Shanghai and WeChat in an
interactive and funny way
SOLUTION
Set up 5 secret keywords on Chanel official
account only accessible to Chanel managers
Create 2 mini sites to let Chanel managers
discover Shanghai and WeChat
Social Connected
Applications(Mini sites)
Social Listening
Analysis
& Reporting
Traffic GenerationSocial Community
Management(Weibo, WeChat)
Strategy, tone of voice definition
Set up of brand social account
Optimization of brand account
Followers recruitment
Content creation and posting
Moderation
Reporting
Social media listening
SOCIAL COMMUNITY
MANAGEMENT
Scope of work :
Strategy, tone of voice definition
Set up of brand social account
Optimization of brand account
Followers recruitment
Content creation and posting
Moderation
Reporting
Social media listening
Results :
38K impressions first post
500 fans 24h after account opening
5000 fans+ after Euro 2016
Scope of work :
Strategy, tone of voice definition
Set up of brand social account
Optimization of brand account
Followers recruitment
Content creation and posting
Moderation
Reporting
Social media listening
Design samples :
Scope of work :
Infographic comparing
WeChat vs WhatsApp
Scope of work :
Moderation
Reporting
Social media listening
Scope of work :
Since 2014, KRDS provides a full
moderation service to Louis Vuitton.
By actively deleting offensive
comments or messages promoting
fake LV items, we improve brand
image and reassure Louis Vuitton’s
customers.
Results:
900 accounts banned since May 2014
300 comments/month promoting fakes
moderated on average
Social listening
Analysis
& Reporting
Social community
Management
(Weibo, WeChat)
Social Connected
Applications(Mini sites)
Traffic Generation
Social monitoring and analysis
Competition monitoring
Influencers management
Customized reports and studies
SOCIAL LISTENING
ANALYSIS & REPORTING
Social community
Management
(Weibo, WeChat)
Social Connected
Applications(Mini sites)
Social listening
Analysis
& Reporting
Traffic Generation
Design, creation and optimization of
ads campaigns
ROI oriented, CPA monitoring
KOL recruitment and management
TRAFFIC GENERATION
