"#ruletheroad" campaign on twitter for icici lombard by krds india
TRANSCRIPT
FOR
Our Brief
“To launch a social media campaign that integrates with the product.
(Motor Insurance)”
Our Idea
“A twitter led Infotainment campaign with ‘not so easy’ questions about driving rules.”
Creative Mechanism
We invited users to take the ‘toughest road quiz ever’ and induced them with Amazon gift vouchers.
We asked 15 not-so-easy questions one by one after a few teasers on Twitter.
Participants were asked to challenge their friends to take the quiz and informative questions were asked all through.
The Campaign
Pre Contest Buzz
Campaign Creative
The Subtle Sales Push!
The Final Question!
User Reactions!
Analytics
Quick Statistics : Organic
5% increase in followers
15.4 % Engagement rate
37 Original tweets by ICICI Lombard for the Campaign
1,800 Retweets
7,300 Replies 1,300 Favorites 91,000 + Impressions
Source : Twitter Analytics
#RuleTheRoad Top Trend in PUNE for
12 Hrs.
Thank You!
Achal DeodaBusiness Head - Mumbai
9833878301
Achal.deoda.krds