ifma china presentation_caroline burns_20141023_lr

What We knoW gensler research

by caroline burns | october 2014

Positioning Workplace to Meet The Business Challenges of Tomorrow’s China


the workplace

Why is it important?


It’s more than just dollars and desks.


The well-designed workplace is a business resource.


The workplace can be leveraged to benefit organisations in many ways.


• Brand communication + reinforcement of corporate identity



• Cultivates a positive corporate culture and work community




• Attract + retain motivated employees - “EMPLOYER OF CHOICE”





• Ease of F2F communication + promotes teamwork and collaboration






• Improves productivity - “FIT FOR PURPOSE”







• Inspires innovation







• Inspires innovation

• Encourages Corporate Social Responsibility + Sustainable Practices


The well-designed workplace also has tangible benefits for FM and CRE.


• Less area per workpoint or person



• Lower churn costs - Move people, not desks and walls




• Standardised “Kit of Parts” and Space Standards - Less complex management and maintenance





• Modular/ Multi-Purpose Rooms + Furniture - Flexible structure and able to accomodate changes over time with ease





• Modular/ Multi-Purpose Rooms + Furniture - Flexible structure and able to accomodate changes over time with ease

• Less individual (“MY”) space, more shared spaces + amenities (“OUR”)

since 2005, we have been studying the impact of workplace design on business performance, and how this has changed over time.

U.S. Workplace SurveyWPI Focus ReportU.S. + U.K. Workplace Survey

U.S. Workplace SurveyU.K. Workplace Survey

2013 2012200820062005

FOUR WORK MOdESGensler's WPI research has revealed four primary modes of work - Focus, Collaborate, Learn, Socialize.These occur in different combinations in all organisations, and are all important to employee performance. Successful workplaces provide a mix of spaces to support all four work modes, aligned with the needs of the specific needs of the organisation.

FOCUS COLLABORATE SOCIALIzELEARn

Productive Capital work involving concentration and attention to a particular task or project.

Innovative Capital working with another person or group to achieve a goal.

Intellectual Capital working to acquire new knowledge of a subject or skill through education or experience

Social Capital work interactions that createcommon bonds, culture, and values, collective identity, collegiality and productive relationships.

FOUR WORK MOdES | 1. FocuS

CBRE tokyo, Japan A9 silicon Valley, usa

3M Maplewood, usa

Ericsson tokyo, Japan

FOUR WORK MOdES | 1. FocuS

Bayer new Jersey, usa

FOUR WORK MOdES | 2. collaboraTe

Latham & Watkins Shanghai, china Heidrick & Struggles Singapore CBRE Tokyo, Japan

UBM Shanghai, china

FOUR WORK MOdES | 2. collaboraTe

Latham WatkinsMastercard Singapore

FOUR WORK MOdES | 3. learn

Tencent Shenzhen, china Hakuhodo Tokyo, Japan

Expedia bangkok, Thailand

Belkin los angeles, uSa

FOUR WORK MOdES | 3. learnCMB Shanghai

Milbank, Tweed, Hadley & McCloy Singapore

FOUR WORK MOdES | 4. SocIalIze

Capital Group beijing, china Spencer Stuart Singapore L’ Oreal Tokyo, Japan

Edelman Hong Kong , china

Latham WatkinsMilbank, Tweed, Hadley & McCloy Singapore

FOUR WORK MOdES | 4. SocIalIze

Workplace design has always reflected changes in society + culture, business + management, and science + technology.

drivers of Change - China• Social media – local innovation connecting people and places

• SOEs – evolving into hybrid market competitors

• Workforce – supporting growth with a shrinking talent pool

• The rise of the urban post-nineties generation - “deng’s Children”

• Innovated in China – new frontier for global R&d

• High speed rail – connecting cities, expanding business horizons

source: kpMG china 360, vol 2 May 2014)

The Top Ten Trends in high-performance workplaces.

1. dEnSIFICATIOn: optiMisinG space use and efficiency

Real esTaTeis the 2nd or 3rd largest company expense- CoreNet Global, NYC Chapter

UBM san francisco, usa

2. OPEn PLAn: hiGh perforMance, hiGh utilization

50%

offices & workstations

go unoccupied

of the time

new tech and financial services fitouts average

+80% open plan (Gensler benchmarking)

deloitte Tohmatsu tokyo, Japan

3. TECHnOLOGY: steaMless, interactiVe, experiential

Airbnb san francisco, usa

40%

32%

of workers say they come to the office for access to the tools and technology they need— Steelcase 360 degrees, Issue 63

of employees globally now rely on more than one mobile device during the typical workday

- Source: Cisco

4. WORKSETTInGS: Variety of choice

learn

SOCIALIzE

LEARn

50% 50%

FOCUSCOLLABORATE

Oriental dreamworks shanghai, china

Mastercard singapore

5. MOBILITY: onsite and offsite

About.com new york, usa

SMARTPHOnE PEnETRATIOnurban india 23%united states 31%urban china 35%singapore 62%

8 ipsos for Google(2012),

our Mobile planet

BRInG YOUR OWn dEvICEunited states 36%singapore 52%india 70%

accenture(2011), the promise of consumer technologies in emerging Markets

6.RE-FOCUS On FOCUS: supportinG concentrated work

Cisco california, usa

top dissatisfiers:• acoustics • Distractions

— WPI, Gensler Survey

7.

Edelman hong kong

CUSTOMISATIOn: flexible furniture and partitions enable staff to rearrange spaces to suit

increase in 2012 in the no. of companies where there are at least 5 "agile" teams (7th State of agile Development Survey by Versionone)

of businesses say most of their company is using agile development methods (Survey conducted by Serena Software at the agile 2012 conference in Dallas)

15%

49%

8.

Facebook silicon Valley, usa

SPACES ExPRESS IndEnTITY & CULTURE:

a branded workplace is a story. It connects with people at an emotional level.

9.

dow R&d Centre shanghai, china

HEALTH & WELLBEInG:creaTInG an acTIVe WorKPlace

80%of jobs require little to no physical activity

— The National Heart Foundation, 2011

10. SUSTAInABILITY

Lendlease shanghai, china

of employees felt greater motivation and loyalty to their company due to sustainability initiatives

80%

Creating the ideal work environment for the employees, inspiring them to build on the past, work on the present and strive for the future. Seeking actualisation within the dream of infinite possibilities.

case study #1

TEnCEnTShenzhen, China

Creating the ideal work environment for the employees, inspiring them to build on the past, work on the present and strive for the future. Seeking actualisation within the dream of infinite poss

Creating the ideal work environment for the employees, inspiring them to build upon the past, work on the present andstrive for the future.

case study #1 | tencent | shenzhen, china

Leadership Goals• Corresponds to Client pursuit of innovation: To design a pure, flexible, dynamic and complete interior environment with interactive spaces for customers and visitors via internationalized and forward-looking functions


Key Challenges• Integrate many consumer brands and business silos under one roof, connecting to the Client but retaining unique identity and subcultures

• Managing and supporting repid growth and structural change in the organisation

• Attracting and retaining talent especially with a relatively young post-nineties demographic


Business Outcomes• Layered approach to business group arrangement and centrally shared “destination” facilities

• diversity of Spaces


case study #2

COnFIdEnTIAL TECH CLIEnTSeoul, South Korea

•

Extending the Client’s global ability to develop the most effective work environment.

case study #2 | confidential tech client | seoul, south korea

Leadership Goals• Multiple consolidation Projects across the globe

• Innovative design and seamless delivery of projects on a global scale

• Create an educational and change program with proven tools for internal client communications

• Support continued business growth while managing operating costs


Key Challenges• Creating a sense of place and community, while supporting externally focused sales activity

• Implementing an activity-based workstyle and integrating human resource policies, technology enablers and leadership approaches


Business Outcomes• Significantly higher occupancy density and “de-linking” of headcount and workpoint growth

• High engagement employees - more choice and control over workstyle

• Increased on-site collaboration and connection

• Environment “wow” factor for customers and new employees (“selling tool”)


BEFORE AFTER

work stations

Meeting rooms

ad-hoc Meeting spaces

focus rooms

phone rooms


case study #4

BAYERShanghai, China

Testing workplace strategy through a controlled pilot in order to refine and apply learnings.

case study #4 | bayer | shanGhai, china

Leadership Goals• Creating a showcase for products, immersing employees and visitors in the product experience

• Test and refine workplace strategy including activity-based working sharing ratios for specific groups


Key Challenges• diverse functional requirements across the business - generalise ability of pilot project

• Balancing consistency between business environments with flexibility for change across the HQ tenancy

• Creating a sense of shared family community from previously siloed operations, while retaining localised social hubs


Business Outcomes• Greater diversity of spaces and choice for employees

• Ability to understand nuances of Shanghai business needs and refine workplace strategy

• demonstrated benefits of new workplace through pilot, captured learnings

• Business group buy-in for implementation of refined and tailored design strategy across additional floors


.

case study #5

LEnd LEASEShanghai, China

.

A more vibrant, effective and sustainable workplace aligned with core values.

case study #5 | lend lease | shanGhai, china

Leadership Goals• Expressing the Lend Lease brand

• Supporting effective project-based teams

• Embodying core value of sustainability


Key Challenges• Balancing transparency and openness with high levels of confidentiality and need for focus

• Accommodating very different workstyles

• Implementing Sydney head office ABW principles in a different context


LEND LEASE ToDAyLEND LEASE Tomorrow

owned desks

enclose/private

formal

solid

basic

who cares

work everywhere

open/transparent

informal

Multi-function

expressive

eco-friendly

Mobility

Workplace

Collaboration

Flexibility

Branding

Sustainability

Key Challenges


Business Outcomes• High employee engagement (love the space)

• ABW ready environment enabling appropriate groups to accommodate growth through desk-sharing up to 1:2 over a number of years

• Strong brand communication connecting with employees and industry

• LEEd Platinum CI certification


Workplace Matters!

Our decades of research and experience points to a number of design

solutions and strategic actions that can improve

employee and visitor experience, enhance performance, and drive innovation and

business success.

Thank You!

ifma china presentation_caroline burns_20141023_lr

Documents