ifma wc2012 sponsorship proposition
DESCRIPTION
IFMA Muaythai Worldchampionships 2012 Sponsorship PackageTRANSCRIPT
Information for MuayThai World Championship Sponsors Saint Petersburg, 2012.
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Muay Thai 2012 Thai boxing, or Muay Thai, - is one of the most spectacular ancient martial arts. Muay Thai
championships are very entertaining and popular because of its maximum proximity to a real duel between two fighters.
Muay Thai World Championship - the most prestige sporting event in the world of combat sport will be held in Saint Petersburg in September,2012. The Northern Capital is going to be visited by about a hundred of participating countries, hundreds of aces, thousands of fans. Large-scaled coverage in media, visits of high-status world-known and Russian VIPs, sport and business nobles of the country is planned.
One of the best sport arenas of the Nord Capital is chosen for realization of spectacular sport show and hundreds of unique fights - Sports complex "Jubileyniy". The hostess of the World Championship is Russian Muay Thai Federation (RMTF) with organizational support of International Federation of Muaythai Amateur (IFMA).
Growing popularity of Muay Thai and involving of interested audience in spectacular international
events offer great advertising opportunities for the championship sponsors. High interest in the future event ensures the partners of the World Championship 2012 effective and extended communication with mass audience on positive emotional wavelength.
Popularity growth dynamic of Thai Boxing in Russia leaves behind the most brave expectations. For the last 10 years the number of people involved with muay thai has increased fourfold and now counts about 200 thousand of children and grown-ups. The number of Muay Thai retainers expand at a fast rate all over the world. Muay Thai has a commanding lead in the world ranking of battle combat, attracting with its simplicity, effectiveness and availability.
Championship presentation
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Event Description Muay Thai World Championship will take place in Russia for the firs time. The honour to deliver the
event is done fore satisfactory results of Russian sportsmen in muay thai world competitions and championships. During the tense September week the best muay thai fighters of 100 countries will show us their exclusive combat skills representing their countries in front of dozens of thousands spectators of the "Jubileyniy" grandstand. Millions of fans all over the world will be watching the Championship on TV.
Since 2007 world championships took place to a full house with great public response and fans appreciation. After the world competitions in the country of martial art - Thailand (Bangkok) and world championship in Uzbekistan in autumn 2011, Russia takes up the torch.
Russian national team success in the world championship 2011, gaining the lead of five among 72 participating countries, make it possible to look forward to winning places in team and individual classification of the Championship 2012. Fans expectations will create positive environment for drawing attention to the championship partners and sponsors business action, allowing to derive mutual benefit in collaboration. The competitions will be served by international judiciary counting more than 200 judges.
Grand opening. World Championship in St.Petersburg is organized by Russian Muay Thai Federation,
Russian championships, cups and competition inventor and coordinator. Grand opening for spectators and participants will be emceed by a well-known ring announcer and showman - Alexander Zagorskiy.
Faery show will be continued by national dancing group performances. Festive atmosphere of the day will be increased with combat exhibition and master-classes of world-known thai boxers, performed in keeping with the best traditions of world leading muay thai schools. The ceremony will be visited by the policy and business elite.
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Championship Advertising and PR support A large-scaled advertising and organizing campaign has been worked out for preparing and event
coverage, additional spaces for presentations, press conferences and marketing promotion activities of the championship sponsors are rented.
Official awareness service of the championship is provided by TV channels - "Россия 2/Rossia 2”, "Боец/Boets", "ТВ-5/TV-5", и "Рен-ТВ/Ren-TV", with total audience of 15 mil. spectators, daily newspaper "Спорт Экспресс" with 200 thousand copies circulation, radio station "Авторадио/Avtoradio" with more than 2 million daily audience. Dozens of leading sport Internet portals, radio stations and print media are involved.
Announcement and public discourse in social services, providing Championship ticket sale and high attendance, is planned. Sports Complex "Jubileyniy" holds 7000 muay thai fans simultaneously, that is more than 50 thousand people a week.
Innovative approach to sport complex arrangement concept during the Championship allows to adorn
show programs and combats. At the disposal of Championship Partners are effective advertising vehicles in television broadcasting areas - advertising on prize-rings, media cube and wall-constructions of the main arena, in the sport complex hall.
World Championship 2012 is going to be an important event in Russian and St.Petersburg sport show industry and developing project of international importance.
Championship presentation
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Muay Thai World Championship objects
§ Drawing attention of international sport community to a spectacular, popular and available kind of combat.
§ Bringing Muay Thai to a game changing organizing and effective level of running competitions.
§ Initiation of the younger generation to a healthy way of living, demonstration of humane methods of self-defense.
§ Healthy lifestyle promotion through the program "Sport against drugs".
§ Realization of international program "Sport against band"
Russian mission as Host country is to create comfortable conditions for sportsmen from different countries. The organizers are going to encourage the growth of mastership of participants by providing skill level judging and massive PR announcement.
Muay Thai sport forum will let masters demonstrate high level techniques, represent their countries and show applicative possibilities of highly developed kind of a combat.
Event Important Goals
§ Exhibiting of muay thai philosophy and high moral values for harmonious development of the individual
§ Selection of the best and the strongest thai boxing popularization, promotion of Russian sportsmen in the international arena
§ Growth of Russia reputation in the international arena as the guide to the world of actual martial arts
Realization of stated goals will let championship sponsors and partners receive appreciation of target audience and expand distribution area. Successful partnership will open up the possibility of long-term special cooperation with organizers.
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Patronage and support Muay Thai World championship - is a significant sports forum for
St.Petersburg and Russia. The momentous event is held under the auspices and support of Ministry of Sports, Plenipotentiary of the President of Russian Federation in Northwestern Federal District, St.Petersburg physical culture and sports committee. Representatives of the policy and business elite of the country are planning obligatory attendance to important ceremonies and state reception within the framework of the championship.
World Championship is held under the patronage of international sports federation Sport Accord. Sport Accord unites 89 top-ranked sports federations and associations for the purpose of support, promotion and synergy of international sports organizations. Association's prime activity - is organization of complex tournaments in close by the nature sports. World championship is held under the patronage of The Russian Union of Martial Arts. (RUMA) - is the biggest Russian organization in the field of martial arts, the Member of the Olympic Committee of Russia since 2005. The Union counts 75 regional branches throughout Russia. RUMA organizes hundreds of events and competitions annually, main object of which is popularization and promotion of martial arts as the most mass sports movement in Russia.
International Muay Thai forum is supported by Committee of National and Non-Olympic Kinds of Sport of Russia. CNNKS unites and synergies more than 70 noncommercial associations. The main objects of the Committee - effort consolidation of governmental and non commercial associations in training of civil responsibility and activity of children, young and adult population. Contribution to creation and development of sports objects for systematic and popular practice of non-Olympic kinds of sports.
Championship presentation
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World Championship 2012 - is a significant event for Russian Federation, Saint Petersburg and Muay Thai international sports community. World Championship is supported by:
Kozak D. N. Deputy Chairman of the Government of the RF
Jukov A.D. First Deputy Chairman of the State Duma of the Federal Assembly of the RF, President of the Olympic Committee of Russia
MutkoV.L. Minister of Sport of the RF
TrutnevY.P. Presidential adviser of the RF, RUMA co-chairman
Kirienko S.V. CEO of government corporation "Rosatom", RUMA co-chairman
Poltavchenko G. S. Governor of St.Petersburg
Tuleev A.G. Governor of the Kemerovo Region
Dr.Itty Ditbanchong Ambassador Extraordinary and Plenipotentiary of the Kingdom of Thailand in the Russian Federation
KovalchukY. V. Chairman of the board of bank "Rossiya"
honorary consul of consulate general of the Kingdom of Thailand in St.Petersburg
Within the framework of advocacy of world sports movement,
Sport Accord together with RUMA organizes the Second World Combat Games in St.Petersburg in 2013.
Russian national team is going to honorably represent the country on World Games in Muay Thai competitions. The partners and sponsors of the Championship will be offered with great opportunities for long-term cooperation and privileged participation in a significant world forum of Olympic class.
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Sponsors and Partners
Dominanta Group - is a large-scale oil trader, leading member of the market of small-scale power generation, vendor and supplier of energy-saving technologies for fuel and energy complex in Russia. Other functional areas of international holding are transport and chemical production. The head office is situated in St.Petersburg. Vice President of Dominanta Group Lysenko Albert Valentinovich is also the President of European Muaythai Federation.
JSC "Stroyservis" - is the largest metal trading
company of Siberia and a leader of coal mining industry. Kemerovo enterprise has a powerful industrial potential and branchy international marketing network. It consists of 8 industrial enterprises and 4 branches in Moscow and big Russian Cities. The head office is situated in Kemerovo. "Stroyservis" is the Primary Sponsor of Russian Muay Thai Federation encouraging development of the sport on a nationwide scale.
Official Sport Outfit of the championship is provided by FORWARD Company - Russian National Sports Brand. The company is a long standing partner of Russian sports federations and clubs, paralympic national team, organizer of Russian national children's and junior championships. Clothing producer - supplier of sports outfit with event's brand image for Russian national teams.
Official drinking water of the championship "Ahsau" is provided by "Russo Trading" company producing and selling of natural snow melt drinking bottled water "Ahsau". Water is naturally produced at a height of 2063 meters in a high-mountain source and has low salinity. The company supplies water to Russian regions, has a branchy distributional web in Moscow and St.Petersburg. "Russo Trading" is a long standing sponsor of tournaments, championships and sports forums in Russia.
Primary Sponsor of Russian Muay Thai Federation
Championship presentation
Primary Sponsor
Official Sport Outfit
Official drinking water of the Championship
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Information support of the Championship Media sponsors and media partners of the Championship are the leading Russian mass medium with
total audience more than 48 millions people. TV broadcasting Radio broadcasting Print media Internet
«Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-
5» «НТВ/NTV», «Рен-ТВ/Ren-
TV» «Санкт-Петербург/Saint
Petersburg», cable channels
of Moscow and St.Petersburg
«Авто радио/Avtoradio» «Спорт/Sport»,
«Русское радио/Russkoe radio», «Европа
плюс/Evropa plus» (Moscow. SBR)
«Ретро ФМ/Retro FM» (Moscow, SBR),
«Эльдорадио/Eldoradio» (SBR),
«Радио-7/Radio-7» (Moscow),
«Радио Спорт/Radio Sport» (Moscow)
«Спортэксперсс/Sportexperss», SPORTWEEK,
«Спорт день за днем/Sport den za dnem», «Спортивная
трибуна/Sportivnaya tribuna», «Санкт- Петербургские
ведомости/Sankt-Peterburgskie novosti»,
«Невское время/Nevskoe vremya»,
«Комсомольская правда/Komsomolskaya pravda», «Московский
Комсомолец/Moskovskiy Komsomolets»,
«Российская газета/Rossiyskaya gazeta»,
«Известия/Izvestiya», «Hardness»,
«Железный мир/Jelezniy mir», «Большой спорт/Bolshoi sport»
www.thaibox.ru, www.sport-express.ru,
www.sport.ru, www.sportbox.ru,
www.mail.ru, www.gazeta.ru,
www.sovsport.ru, ironworld.ru,
fightbox.ru, mr7.ru, nevasport.ru, totalmma.ru,
valetudo.ru, championat.com
PR opportunities A number of image building actions covered in wide media will take place within the framework of
the Championship The partners and sponsors will have an opportunity of direct participation in the Grand opening and medal ceremony, information support of "Championship journal".
During the Championship International Training conference will take place together with RUMA with obligatory participation of sponsors and partners. Representatives of the International Olympic Committee following the results of World Championship plan to evaluate muay thai accreditation request, for the next filling for including the sport to Olympic Games.
From June 24 till June 29 in Nizhny Novgorod there will take place Russian Muay Thai Championship, wich will be specially covered by TV channels «Россия-2/Rossiya-2» and «Боец/Boets». Thai culture week in Russia was held in Russian cities - St. Petersburg, Moscow, Yekaterinburg from April 27 till May 2. Coverage of events was made by leading regional and Russian national media.
Carrying of presentation of Children's recreation exchange program is planned within the framework of the Championship - Thai children losers by flood 2011 will come to Russia, and Russian children in complicated real-life situation, deprived of parental care, needy family children will go to Thailand.
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Logo image
Official logo of the Championship is a thai boxer, demonstrating knee stroke on the back of beauty sights of St.Petersburg - "The Bronze Horseman" monument, "Admiralty tower" and bascule bridge. The image is made in Russian Flag colors. It was selected from 45 competitive variations.
The championships mascot is a baby mammoth. Mammoth is a northern elephant, the symbol of endurance and strength under the conditions of severe climate. The place of carrying the Championship is Saint Petersburg - the Northern capital of Russia. The country positioned as a large, powerful and strong northern empire.
Elephant in Thailand is a sacred animal, national symbol of the country. Powerful martial elephants have no equal in might, they have no enemies because of their vigor in pursuing a goal.
Organizers of the Championship grant the partners and sponsors the right to use logo image in their advertising campaigns, special promotion activities and for sponsorship package activation. All necessary image-building and PR support, assistance in activation of advertising and sponsorship packages can be provided for achievement of successful result.
Championship presentation
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Target Audience
Spectators and Fans of World Championship Sex- 65% male, 35% female, age- from 17 till 45 years old. Married people with children- 48% People of varied employment. More than 40% - customer officers, business-starters, young professionals, students. Income – average
Psychographic characteristics Keep a healthy active lifestyle, go in for amateur sports. High emotional capability. Have a tendency to involve relatives, friends and colleagues into sports. Interested in traveling and news. Appreciate stability, safety and security. Have an average purchasing power.
Championship Guests:
Hein Verbruggen the President of "Sport Accord"
Sakchie Tapsuvan the President of IFMA
Stefan Fox the Secretary general of IFMA
Albert Lysenko the President of European Muay Thai Federation
Ron Froehlich the President of the International World Games Association
Ching-Kuo WU President of AIBA, member of the International Olympic Committee
Simon Rutz the President of "It's Showtime"
K-1 Stars: Peter Aerts, Ernesto Hoost, Branko Cikatić
Representatives of the International Olympic Committee. Ministry of Sport, sector committee and martial arts federations employees. Diplomats and consuls of participant countries. Government administrators of St.Petersburg and the Leningrad Region. Representatives of the policy and business elite of the country, members of Presidential Administration of the RF. Representatives of accredited mass media, the chiefs of non-commercial sports organizations of different countries. Representatives of sports schools, clubs, centers of different combats. Culture representatives.
Budget and Advertising.
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From 01.09.12 till 05.09.12 Teams' arrival 05.09.12 Wednesday
17.00 - 21-00 Organizational meeting of international referees and judges
21.00 Team management meeting
06.09.12 Thursday
07.00 - 10.00 Weight-in and medical examination of all sportsmen
10.00 -14.00 Drawing procedure
16.15 Departure to the place of carrying the Championship Sports Complex "Jubileyniy".
17.00 -19.00 Grand opening of IFMA Muay Thai world Championship 2012
07.09 12 Friday
07.00 - 09.00 Weight-in and medical examination
10.00 – 12.00 referees and judges meeting
13.00 Departure to the place of carrying competitions
14.00 Preliminary combats
08.09.12 Saturday
07.00 - 09.00 Weight-in and medical examination
10.00 – 12.00 referees and judges meeting
13.00 Departure to the place of carrying competitions
14.00 Preliminary combats
09.09.12 Sunday
07.00 - 09.00 Weight-in and medical examination
09.00 - 10.00 Team management meeting
10.00 - 12.00 EMF conference
13.00 Departure to the place of carrying competitions
14.00 Preliminary combats
Championship Program
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07.00 - 10.00 Weight-in and medical examination
09.00 – 11.00 Executive Committee meeting
13.00 Departure to the place of carrying competitions
14.00 Quarterfinals
07.00 - 09.00 Weight-in and medical examination
09.00 - 11.00 IFMA conference
10.00 - 1200 referees and judges meeting
13.00 Departure to the place of carrying competitions
14.00 Semifinals
10.00 - 12.00 referees and judges meeting
13.00 Departure to the place of carrying competitions
14.00 Semifinals
08.00 - 09.00 Weight-in and medical examination
13.00 Departure to the place of carrying competitions
14.00 Finals: men«А» men«В», juniors, women.
Medal ceremony
18.00 Closing Ceremony
20.00 Celebration
10.09.12 Monday
11.09.12 Tuesday
12.09.12 Wednesday
08.00 - 09.00 Weight-in and medical examination
13.09.12 Thursday
14.09.12 Friday
Teams' departure
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Advertising and PR campaign World Championship partnership and sponsoring open a long-term prospects for promotion of a trade mark.
Wide range of advertising and PR options gives opportunity of exclusive media coverage of partner's actual business aspects.
Qualitative PR is much more effective than direct advertising due to its obtrusiveness. The fact that a favorite sportsman or actor wears clothing of some brand doesn't make people switch TV channel or not to look at his photo. Sponsor's logo integrates into human mind together with visuality of referential individuality, emotions brought by that personality. Sponsoring - is an indirect working advertising.
Qualitative PR is much cheaper. For comparison, one quadruple disposal of 10-seconds commercial on "НТВ" channel will cost about 316,000 rubles. Or 1 minute at prime-time - 213,475 rubles. TV commercials about tournaments are 3-5 minutes long. During that time boxers will appear wearing clothing with logo and other elements of your company. There may be 5-7 commercials over collaboration period. Not to mention news items on different channels, publication in press media, press conferences, appearance of our fighters in public places.
Flexibility. We consider sponsor-company interests and meet the needs on different aspects. You can make alterations and add-ons to information policy, offer other variants of collaboration. We are opened to everything new and interesting.
Media weight. PR as an effective marketing instrument, provides the company with positive reputation, adds its media weight, which means, more recognizability, loyalty, audience trust to the company. The main object of sponsoring - is image-building and reputation value of the company!
Social aspect. Supporting Muay Thai World Championship thus you support Russian sportsmen, help them to achieve great results in word tournaments. You root for Russia and love it. Such company image is formed while cooperation.
Budget and Advertising.
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Channel Broadcasting Quantity/ time of exposure/ activity
Live Video record
7 days, 42 hours. Promotion commercials, themed program, interview
Live Video record
7 days, 30 hours. Themed program, video announce, video film
Live Video record
Promotion commercials, video announces, video reports, interview
Live Video record
Promotion commercials, video announces, video reports, interview
Video record Promotion commercials, video announces, video reports, interview
Video record Promotion commercials, video announces, video reports, interview
Video record Promotion commercials, video announces, video reports, interview
Video record Promotion commercials, video announces, video reports, interview
Video record Promotion commercials, video announces, video reports, interview
Retransmitting Internet sites Retransmitting of TV programs and replays
According to broadcast plan
Cable channels of Moscow and St.Petersburg
Video record Promotion commercials, video announces, video reports, interview
Outdoor advertisement
Location Type Quantity/ time of exposure/ activity Streets Banners, billboard
Showcases, posters 100 units Crosstown roads. St. Petersburg 800 units 2x10 days. St. Petersburg
Transit and inside transit advertising
ADback Billboard 123 traffic routes Saint Petersburg
Underground City format All stations (65)
TV broadcasting
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Passage underground advertisement
Advertising vehicle type Type Quantity/ time of exposure/ activity St.Petersburg underground All stations (65)
Passage underground advertisement
830 times (20 seconds)
Web sites Site Type Quantity/ time of exposure/ activity
thaibox.ru News, publications, press releases Minimum 5 publications
sport-express.ru News feed announces, publications, advertising banners, calendar info
Banner, rotation 1 to2 2,5 month since 15.0б.2012
Sport.ru News feed announces, publications, calendar info
Banner 2 month since 01.07.2012
sportbox.ru Publications, press releases promo clips, calendar info
Videoclips, photo gallery
mail.ru Press releases, advertising banners, Banner 1 month since 01.08.2012
gazeta.ru Press releases, publications, interviews Minimum 10 publications since 01.07.2012
sovsport.ru News feed announces, publications, interviews
Video clips, photo gallery 1 month since 01.08.2012
ironworld.ru Publications, press releases, promo clips, calendar info
Banner, publications
fightbox.ru Press releases, publications, interviews Banner, publications
mr7.ru News feed announces, publications, interviews Banner, publications
nevasport.ru News feed announces, publications, calendar info Banner, publications
totalmma.ru Publications, press releases promo clips, calendar info
Banner, publications
valetudo.ru News feed announces, publications, calendar info Banner, publications
championat.com Press releases, advertising banners, Banner publications
Budget and Advertising.
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Radio advertising
Radio station Type
Number of airtimes
«Авторадио/Avtoradio» Advertisement 126 airtimes (Moscow, SBR) «Радио Спорт/Radio Sport» Advertisement, special issues 184 airtimes (Moscow) «Русское радио/Russkoe Radio» Advertisement, interview 92 airtimes (Moscow) «Европа плюс/Evropa plus» Advertisement, special issues 75 airtimes (Moscow, SBR) «Ретро ФМ/Retro FM» Special issues, interview 130 airtimes (Moscow, SBR) «Эльдорадио/Eldoradio» Advertisement 147 airtimes ( SBR) «Радио-7/Radio-7» Special issues, interview 103 airtimes (Moscow)
Print media
Newspapers, magazines Type «Спортивная трибуна/Sportivnaya tribuna»
News, announces, publications,
press releases, results
«Санкт-Петербургские ведомости/Sankt-peteburgskie vedomosti» «Невское время/Nevskoe vremya» «Комсомольская правда/Komsomolskaya pravda» «Московский Комсомолец/Moscovskiy komsomolets » «Российская газета/Rossiyskaya gazeta» «Известия/Izvestiya» «Hardness» «Железный мир/Jeleznyi mir» «Большой спорт/Bolshoi sport»
LED Screen advertising Advertising vehicle type Address Number of airtimes
(June, July, August, September)
Video screen 3x6
Ploshad Vosstaniya Jdanovskaya naberejnaya Nevsky Prospekt Sennaya Ploschad Naberejnaya robespera
17,856 times (minimum 10 sec)
Championship advertising
Description Quantity/ time of exposure/ activity
TV broadcasting of the event ENG crew work of TV channels
More than 10 TV channels
Reporting for mass media Journalist and press photographers work Minimum 12 representatives of mass media
Construction branding Banners, floors, border 3 rings Outfit
Corners', assistants, sportsmen promotion outfit 240 carriers
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Lightboxes and cube corners (branding) 1 Horizontal- 4 pcs Advertisement positioning onlightboxes
Dimension- 3 900 mmх 700 mm and cube corners - is the main element of 2 Corner-4 pcs branding of main arena.
Dimension -1,230 mm х 700 mm
LED Screens (4pcs) 3 Video screen Video clip (static, dynamic bumper) - DVD,
Video screen observation angle: 30 sec., broadcasting every 3 minute. - horizontally 160° (+ 80°) 30-40 demonstrations during event, - uprise 80° broadcasting period - before the beginning, - downward 80° halftime and after the event
Text panel (running letters) 4 Running letters Character information, computer
Video screen observation angle: animation and graphics. Broadcasting period - - horizontally 120° throughout the event, -vertically 120°
г-
Advertisement positioning
Advertising vehicles layout
Media cube, main arena
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Prize-ring advertising
1 Ring flooring 4 Corner lightboxes (most important place for TV broadcasting) 5 Ring border
2 Corner banners' wrappings 6 Ring flooring brim 3 Corner pillows
Corners' outfit
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Outdoor advertisement
Sports Complex "Jubileyniy" is situated in central part of Saint Petersburg on a crowded traffic artery, near the Petrovskiy stadion. Effective daily audience enables to dispose exclusive advertising constructions.
Sports complex hall advertising
Plasma panels 42 and 50 inches are disposed at the most crowded places (over all bars, coat checks, at the restaurant, in aisle between main and small arena). Plasma panels help to broadcast sound-on-film commercials, presentations, dynamic bumpers and live standups from arena.
Advertisement
Diode panel
Banners positioning
Places for advertising units
Light boxes Plasma panels
Print advertising positioning Places for advertising sample
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Main arena
On corner screens, on light boxes, over the exits to the hall, first floor.
Arena boards branding
Arena boards branding
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Advertising Sites, Cafe and Conference Halls
Small Arena
Conference Halls, Press Center
Cozy Cafe
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Exclusive Sponsorship
Type Company Amount GENERAL SPONSORSHIP DOMINANTA GROUP
General Sponsorship USD 450,000
GENERAL SPONSORSHIP FOR RUSSIAN MUAITHAI TEAM
JSC "STROYSERVIS" General Sponsorship Russian Muaithai Team
USD 750,000 SOLD
SPONSORSHIP (Two packages)
Sponsorship (Only Two Sponsor)
USD 180,000 SOLD
OFFICIAL PARTNER Official Partner USD 250,000
Special Sponsorship Type Company Amount
MEDIA PARTNER SDS-MEDIA Media Partner
USD 25,000 SOLD
GENERAL MEDIA PARTNER
General Media Partner USD 85,000 OFFICIAL MEDIA PARTNER
Official Media Partner USD 60,000 MEDIA PARTNER Media Partner USD 25,000 OFFICIAL CAR COMPANY Official Car Company USD 150,000 OFFICIAL INSURANCE COMPANY
Official Insurance Company USD 70,000 SOLD
SPONSORSHIP FOR GALA DINNER
Gala Dinner USD 180,000 OFFICIAL DRINKING WATER
WATER “AXSAY” Official Drinking Water
USD 50,000 SOLD
SPONSORSHIP FOR OPENING CEREMONY
Sponsorship Opening Ceremony
USD 100,000
OFFICIAL SPORTS EQUIPMENT
FORWARD Official sports equipment
USD 50,000 SOLD
Auxiliary facilities Type Company Amount SPONSORSHIP FOR TICKETS AND INVITATIONS
Invitation Tickets USD 40,000
SPONSORSHIP FOR SHOW SALE
Sponsorship Show Sale USD 70,000
SPONSORSHIP FOR VIP AND BUSINESS SOUVENIRS
Business Souvenirs USD 70,000
SPONSORSHIP FOR BUSINESS PROGRAM
Business Program USD 90,000
Cooperation Offer
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EXCLUSIVE SPONSORSHIP
Advertising and PR-campaign Special logo in TV-commercial, filming and distribution of a motion picture about Thai boxing on regional
TV-channels with inclusion of picture shot about sponsor.
Live broadcast from competition, including close-up of sponsor's logo on advertising medium of the Championship.
Promotional announcement in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7».
Placement of sponsor's logo in advertising run-of page in print and electronic media.
Placement of sponsor's logo on all media and transit advertising mediums of the Championship (posters, banners, billboards, city format).
Promotional announcement in announced and final publications of print and electronic media.
Promotion activities and PR Placement of sponsor's logo on informational reception desks for guests and VIP-persons.
Right of using logo image of the Championship in sponsor's advertising campaign.
Providing the sponsor with professional photos and video materials for promotional purposes.
Participation in opening formal ceremony of the Championship.
Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions and press-conferences.
Possibility of Promotion activities organization for brand-building (production) of the sponsor during the Championship.
Distribution of souvenirs and gifts with marks of the sponsor.
Presence of promotional staff of the sponsor in branded outfit during sales promotionals on the territory of SC “Jubileyniy” (additionally agreed).
DESCRIPTION OF SPONSORSHIP
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Sponsorship package price
180 000 USD
Promotion at the Championship
Acknowledgement from host of the venue
(in formal addresses and speeches, on press-conferences).
Oral mention of the sponsor's company by competition commentators.
Branding with sponsor's logo of volunteer and corner outfit.
Placement of sponsor's logo on advertising constructions, that are elements of audience hall decor.
Branding of boxing rings' athletic fields.
Translation operation of informational commercial on plasma panels in SC “Jubileyniy” during the Championship (rotation 1:3).
Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.
Providing the sponsor during the Championship areas on the territory of SC “Jubileyniy” for management of exhibitions and sales promotions.
Exclusive options of the package.
Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.
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OFFICIAL PARTNER OF THE CHAMPIONSHIP
Advertising and PR-campaign Mentioning partner company in Championship preview on TV-channels «Россия 2/Rossiya 2»,
«Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Todays, «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg.
Live broadcast from competition, including close-ups of sponsor's logo and plottings with participation
of partner's representatives (interview, press-conference). Mentioning sponsor company in commercials and special issues on radio stations
«Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7».
Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of sponsor's logo position media and transit advertising medium of the Championship
(posters, banners, billboards, city format). Promotional announcement in announced and final publications of print and electronic media.
Promotion activities and PR Placement of partner's logo on badges of promo-staff and organizers, volunteer uniform.
Right of using logo image of the Championship in partner's advertising campaign, attraction of VIP-persons to advertising campaign of the partner.
Providing partner with professional photo and video materials for promotional purposes.
Prize establishment and distribution, participation in awarding ceremony of Championship winners.
Providing with tickets for competitions of the Championship (50 tickets), and invitations for state reception (10 items), for VIP-receptions and press-conferences.
Possibility of Promotion activities organization for brand-building (production) of the partner during the Championship.
Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).
Description of sponsorship packages
27
Sponsorship package price
250 000 USD
Promotion at the Championship
Placement of commercial on media-cube of main arena of SC “Jubileyniy” during the Championship.
Acknowledgement from the host of the venue and master of ceremonies (with possibility of personal acknowledgement towards the directors of sponsor company).
Oral mention of the partner's company by competition commentators (with possibility of including in script of information block).
Branding with partner's logo of sportsmen and assistants outfit.
Placement of partner's logo on advertising constructions, that are a part of referees podium.
Branding of boxing rings' athletic fields in coordinated areas on exclusive conditions.
Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.
Providing the sponsor during the Championship with areas on the territory of SC “Jubileyniy” for sales promotions.
Exclusive options of the package.
Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.
28
OFFICIAL MOTOR TRANSPORT OF THE CHAMPIONSHIP
For the present package are provided special conditions of participation with a possibility of compensation of sponsor fee in form of transport services.
Advertising and PR-campaign Advertising logo in TV-commercials on regional TV-channels with promotional announcement. Mentioning sponsor's company in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmiting Internet-recourses and cable channels of Moscow and Saint-Petersburg. Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship. Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of sponsor's logo position media and transit advertising medium of the Championship (posters, banners, billboards, city format). Promotional announcement in announced and final publications of print and electronic media.
Sale promotions and PR Right of using logo image of the Championship in sponsor's advertising campaign, attraction of
sportsmen to advertising campaign of the sponsor.
Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions.
Possibility of Promotion activities organization for brand-building (production) of the sponsor during the Championship.
Distribution of advertising polygraphy with information about sponsor and production.
Presence of promotional staff in branded outfit during the Promotion activities on the territory of SC “Jubileyniy” (agreed additionally).
Description of sponsorship packages
29
Sponsorship package price
150 000 USD
Promotion at the Championship
Decoration by the sponsor's logo of outdoor advertising mediums in SC “Jubileyniy”.
Oral mention of the partner's company by competition commentators.
Providing the sponsor during the Championship with areas on the territory of SC “Jubileyniy” for placement of
advertising sample and for sales promotions.
Placement of commercial on media-cube of main arena of SC “Jubileyniy” during the Championship (frequency,
rotation agreed).
Translation operation of informational commercial on plasma panels in SC “Jubileyniy” during the Championship
(rotation).
Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.
Exclusive options of the package.
Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”,
production of photo, video and advertising for outdoor
advertising and mass-media.
30
Sponsorship package price
SPONSOR OF STATE RECEPTION 100 000 USD
Advertising and PR-campaign Special picture shot about the ceremony on regional TV-channels with priority information about
sponsor.
Placement of special information about the ceremony and the sponsor on Internet portals of media partners (special publications, interview, picture shots).
Mentioning sponsor's company in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg.
Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship.
Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7».
Mentioning sponsor's company in resulting publications in printed mass media.
Sale promotions and PR Providing sponsor with exclusive professional photo and video materials about welcome ceremony for
promotional purposes.
Presentation of sponsor's company on welcome ceremony, participation in picture shot with VIP-persons.
Distribution of advertising printed production on welcome ceremony of the Championship with information about the sponsor.
Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions.
Promotion at the Championship
Priority decoration by the sponsor's logo of advertising mediums in area of VIP-receptions, cafes and points of sales of souvenir products.
Placement of advertising on lightboxes on the territory of SC “Jubileyniy” during the Championship.
Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.
Exclusive options of the package.
Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.
Description of sponsorship packages
31
Sponsorship package price
SPONSOR OF GRAND OPENING CEREMONY 180 000 USD
For the present package are provided special conditions of participation with a possibility of compensation of sponsor fee in form of rendering services.
Advertising and PR-campaign Special picture shot about the ceremony on regional TV-channels with information about sponsor.
Placement of special information about the Championship and the sponsor on Internet portals of media partners (special publications, banners).
Mentioning sponsor's company by commentators in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg.
Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship.
Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7».
Placement of sponsor's logo in advertising run-of page in print and electronic media.
Mentioning sponsor's company in resulting publications in printed and electronic mass media.
Sale promotions and PR Providing sponsor with exclusive professional photo and video materials about welcome ceremony for
promotional purposes.
Presentation of sponsor's company on welcome ceremony, participation in picture shot with VIP-persons.
Distribution of advertising printed production on welcome ceremony of the Championship with information about the sponsor.
Providing with tickets for competitions of the Championship (50 tickets).
Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).
Promotion at the Championship Priority decoration by the sponsor's logo of advertising mediums in area of VIP-receptions, cafes and points
of sales of souvenir products.
Placement of banners, billboards and poster panels in the area of press-conferences, special events of the Championship on the territory of SC “Jubileyniy”. Placement of advertising on lightboxes on the territory of SC “Jubileyniy” during the Championship. Placement of sponsor's logo on press wall in the interview, photosession and press-conference area. Exclusive options of the package.
Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.
32
Description of sponsorship packages
GENERAL MEDIA PARTNER
Responsibilities of General media partner Media-plan equivalent not less than 2 800 000 rubles, including placement of resulting materials, publications
and press-releases, information sharing about the results of the Championship not less than in two-weeks in volume not less than 10% from each position of media-plan. Coordination of placed informational materials with the host of the venue.
Privileges of General media partner
Award of status of General media partner of the World Championship on Thai Boxing 2012.
Providing accreditation for coordinated quantity of partner's representatives.
Participation of partner's representatives in interview, press-conferences.
Attraction of VIP-persons to promotional campaign of the partner (on agreement).
Right of using logo image of the Championship in partner's promotional campaign.
Promotion and PR Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio»,
«Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7».
Placement of sponsor's logo in advertising run-of page in print and electronic media.
Placement of partner's logo on official website of the Championship during all PR-campaign and month after it is over.
Placement of hyperlink on the website of the partner on official website of the Championship during the period of PR-campaign.
Placement of partner's logo on websites of all media partners of the Championship with Mentioning the status during the period of PR-campaign.
Providing the partner with professional photo and video materials for promotional purposes.
Providing with tickets on Championship competitions and with invitations on state reception, press-conferences.
Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).
33
Promotion at the Championship
Acknowledgement from the host of the venue (with possibility of personal acknowledgement to directors of sponsoring company).
Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.
Placement of advertising banner (floor panel) of the sponsor in registration area.
Providing the partner during the Championship with area on the territory of SC “Jubileyniy” for sales promotions.
Possibility for distribution of promotional souvenirs with partner's logo to Championship participants and guests.
Branding by partner's logo of sportsmen and assistants outfit (on agreement).
Branding of boxing rings, athletic fields (on agreement).
Package price includes production of the materials and advertising mediums for branding on the territory of SC “Jubileyniy”, production of photo and advertising polygraphy production for mass-media.
34
OFFICIAL MEDIA PARTNER
Official Media Partner Responsibilities
Media-plan equivalent to at least 2,000,000 RUR including placement of final materials, publications and press-releases, informing about Championship results not later than within two weeks in a volume not less 10% of each item of media-plan. Agreement of placed informational materials with the event organizers.
Official Media Partner Privileges
Assignment of a status of Official media partner of the Muay Thai World Championship 2012.
Accreditation for the agreed number of partner's representatives.
Right to use Championship logos and images for the partner's promotion campaigns.
Promotion and PR
Partner's logo placement in the web-sites of all media partners of the Championship with status indication for the period of PR campaign.
Partner's logo placement in the modular advertisement in electronic mass-media.
Partner's logo placement in the official web-site of the Championship for the period of PR campaign and for one month after the campaign.
Placement of a link to the partner's web-site in the official web-site of the Championship for a period of PR campaign.
Partner will get professional photo and video materials which he may use for his own advertising campaigns.
Partner will get tickets for the Championship competitions and press-conferences.
Partner's logo placement on the print media materials (flyers, invitations and envelopes, advertising cards, booklets, Championship's program).
Description of sponsorship packages
35
Promotion at the Championship
Letter of appreciation from the event organizers
Partner's logo placement on the press-wall in the zone of interviews, photo sessions and press-conferences.
Placement of sponsor's advertisement banner (floor standing banner) in the registration area.
Partner will get space in SK “Jubileyny” for promotion campaigns during the Championship.
Possibility to distribute promotion souvenirs with the Partner's logo to the participants and guests of the Championship.
Branding of boxing rings in the sports sites (with prior agreement).
The Package price includes production of materials and advertising media for branding purposes in the area of SK “Jubileyny”, photos and print media materials for mass-media.
36
MEDIA PARTNER
Media Partner Responsibilities Media-plan equivalent to at least 800,000 RUR including placement of final materials, publications and
press-releases. Agreement of placed informational materials with the event organizers.
Media Partner Privileges
Assignment of a status of media partner of the Muay Thai World Championship 2012.
Accreditation for the agreed number of partner's representatives.
Promotion and PR
Partner's logo placement in the web-sites of all media partners of the Championship with status indication for the period of PR campaign.
Partner's logo placement in the modular advertisement in electronic mass-media.
Partner's logo placement in the official web-site of the Championship for the period of PR campaign.
Placement of a link to the partner's web-site in the official web-site of the Championship for the period of PR campaign.
Partner will get tickets for the Championship competitions and press-conferences.
Partner's logo placement on the print media materials (flyers, invitations and envelopes, advertising cards, booklets, Championship's program).
Promotion at the Championship Letter of appreciation from the event organizers
Partner's logo placement on the press-wall in the zone of interviews, photo sessions and press-conferences.
Possibility to distribute promotion souvenirs with the Partner's logo to the participants and guests of the Championship.
The Package price includes photos and print media materials for mass-media.
Description of sponsorship packages
37
CONCLUSION
We hope for the fruitful and mutually beneficial cooperation within the scope of the large-scale event in sport industry. We do believe that participation in the Muay Thai World Championship provides chance to use the image and promotion opportunities in most optimal way. A large-scale PR-campaign during the event would ensure brand awareness and dominance in the key market.
We would be glad to see your company as our reliable business partner. We are ready to consider your individual preferences regarding sponsorship package options. We are open for discussion of various cooperation schemes and commit to ensure efficient participation in the project for our partners.
Organizer of Muay Thai World Championship
Russian Muay Thai Federation
38
Appendix
History of World Championships
Muay Thai World Championships are arranged by IFMA since 1995 in Thailand, motherland of popular martial art. It has been only three times in the history of the championships that the championships were held in other countries. 2003 – Kazakhstan, 2008 – South Korea, 2011 – Uzbekistan.
In 2012 the right to host the largest international forum has been won by Russia due to the success of Russian sportsmen who get medal places in the team rating in the world arena.
Muay Thai World Championship – 2011 in Uzbekistan Previous Muay Thai World Championship took place in the capital of Uzbekistan Tashkent in September,
2011. According to the experts assessment the event was held at a high level in a big way winning attention of million audience of TV sport channels.
Sportsmen from 72 countries took part in the competition. Russian sportsmen won 27 medals including 9 golden medals in the World Championship.
Hosting country arranged a spectacular show and large-scale PR-program for the guests, audience and participants of the event. The impressive opening ceremony, the welcome receptions and press conferences, international TV channels broadcasting and extensive internet coverage of the event have been organized.
39
Information about Organizer
IFMA The Muay Thai World Championship organizers are International
Federation of Muay Thai Amateur and Russian Federation of Muay Thai. IFMA has been established in 1990. IFMA championships are
held since 2005; the championships annually attended by thousands of sportsmen from over 100 countries.
In 2004 General Association of International Sport Federations (GAISF) reorganized in SportAccord in 2009 recognized IFMA as an organization responsible for Muay Thai development in the world. Since 2008 IFMA is a part of TAFISA and operates under the patronage of the International Olympic Committee. Due to the rise in popularity the muaythai sport is included in the Arafura Games, largest sports competition in Asia. Muay Thai tournaments are broadcasted by the largest TV channels – ESPN, Fox Sport, Eurosport and AXN.
RMTF Russian Muay Thai Federation is a member of IFMA and
represents the country during all sport events at the international arena. RFM annually arranges dozens of regional and all-Russian muay thai competitions. Main objectives of the Federation – muay thai popularization, involvement of the youth in available and spectacular martial art. RFM has 50 regional branches all over the country. After Muay Thai recognition as an official sport in Russia, there are world and European champions raised in Russia who present the country at the international arena at a good level.
RMTF holds a lot of official All-Russian competitions included in the Unified Calendar Plan of the Ministry of Sport – championships, Cups, Russian championships, All-Russian Muay Thai Competitions.
40
Campionship Stars
Artem Levin Russia reigning world champion WBC Muaythai, Europe champion WMC, 5-time champion of the world and 5-time champion of Europe among amateurs. Winner of the World Combat Games Reigning world champion It's Showtime Artem Vakhitov Russia Champion of Europe WMC Andrey Kulebin Belorussia Reigning Champion of the world WKN, silver medal winner in the world championship Vitaly Gurkov Belorussia Champio of the world among amateurs Simon Markus Canada Winner of the World Combat Games
Joe Shilling USA Interim World Champion of WBC Muaythai Yodsaenklai Fairtex Thailand World Champion WMC Kaoklai Kaennorsing Thailand Champion of the World WBC Muaythai 2010 Arthur Kishenko Urkaine Bronze medalist at the World Combat Games in Beijing Finalist of It's Showtime & Furious 70 max tournament Natan Korbet Australia Champion of the world WKN
Ray Sefo New Zealand Champion of New Zealand Badr Khary Netherlands Champion of the world It's Showtime Nikki Kholtsken Nitherlands Champion of the World
41
Muay Thai History
Muay Thai is a national sport of Thailand which appeared in XVI century in the course three hundred years
bloody war for the Siam kingdom independence (ancient Thailand). Muay Thai is one of most spectacular martial arts which is very close to a real combat between two fighters.
Muay Thai is a special philosophy where where traditions of succession play very important role. The combat rules allow hits by hands, legs, elbows and knees. The fight runs to the special music and before the fight sportsmen perform a special ritual dancing which is always assessed by the judges.
In 1996 the Muay Thai has been recognized as an official sport in Russia. Russian Muay Thai Federation has been recognized by the Olympic Committee of Russia. A step to support this sport at national and state levels has been made.
Russian sportsmen almost from the very beginning made themselves known at the international arena winning medal places. At the Championship in Thailand 2006 Russian team took the first place in the total team score. At the European championships Russia took the first team places in 2008 (Poland), 2009 (Latvia), 2012 (Turkey).
In 2008 in Pusan (South Korea) at the IV World Games TAFISA “Sport for everyone” under the patronage of International Olympic Committee and UNESCO the Russians won 13 medals.
In 2010 in Beijing the First World Combat Games took place under the aegis of “SportAccord” and the
patronage of IOC and Russian sportsmen won 4 medals one golden, one silver and 2 bronze medals). The President of Russia congratulated the Russian prize winners of 2010 Chinese Games in person.
Muay Thai the same as any other sports is divided into amateur and professional. The main differences lie in the rules of competitions (number of rounds, type of clothes, etc). Professional tournaments are hold in one day with the limited number of participating fighters (as a rule not more than 10-12 sportsmen). The amateur competitions are attended by the national teams from different countries and last for several days (7-10 days for international competitions), sportsmen are competing for prizes in all weight categories.
“Deathly Sport” - that's how Muay Thai is called today, most advanced modern martial art, amazing synthesis of spectacular combat and real battle fight.
Приложения
Dear ladies and gentlemen!
On behalf of the Russian Federation of Muay Thai and the International Federation of Muay Thai Amateur (IFMA) we show you our respect and invite you to become a Partner for Muay Thai Championship. A large international event will take place in Saint-Petersburg in fall 2012 in SK “Jubileyniy”.
The World Championship will become the world arena for Muay Thai fights for over 1000 sportsmen from 100 countries. Mass TV and radio broadcasting will enable multi-million audience of Russia and other countries to see spectacular fights of famous sportsmen and impressive Championship Opening Ceremony.
Huge attention is drawn to the event by the international sports community – the present World Championship will be a test prior to the Second World Combat Games in 2013 in St.Petersburg.
We hope that your participation in this large-scale event will give you opportunity to cover acute marketing and PR objectives. We hope that the international status of Muay Thai Forum an loyal target audience will ensure substantial promotional payback and reduce the costs of traditional brand promotion.
The International Federation of Muay Thai Amateur applied to the International Olympic Committee for Muay Thai accreditation which is the first official step on a difficult way towards Muay Thai inclusion in the Olympic Games program. The application will be considered by IOC in October, 2012. After accreditation by the International Olympic Committee an application for sport inclusion in the Olympic Program can be submitted.
Support of prospective social trends will gain you an opportunity to be recognized by your target audience and boost your image. Participation in the large-scale mass sport event as the finance Partner will demonstrate your business colleagues your stable position in the market and strengthen your authority.
We offer for your consideration tentative sponsorship packages subject for changes and adjustment with account of your business interests and preferences.
Sincerely yours Hoping for fruitful collaboration!
Dmitry Alexandrovich Putilin President of RMTF
Contents
CHAMPIONSHIP PRESENTATION................................................................................................................2 Muay Thai 2012 ............................................................................................................................ 2
Event Description ........................................................................................................................... 3
Patronage and support.................................................................................................................... б
Sponsors and Partners ..................................................................................................................... 8
Logo image..................................................................................................................................... 10
BUGDET AND ADVERTISING....................................................................................................................... 11 Target audience .................................................. .............................................................................. 11 Championship program........................................................................................................................12
Advertising and PR campaign .............................. ............................................................................. 14
Advertisement positioning, advertising vehicles layout ................................................................... 18
COOPERATION OFFER ......................................................................................................................... 23 Available sponsorship packages ...................................................................................................... 23
Exclusive sponsorship.......................................................................................................................... 24
Official partner of the Championship ............................................................................................... 26
Official motor transport of the Championship .................................................................................. 28
Sponsor of state reception .............................................................................................................. 30
Sponsor of grand opening ceremony ............................................................................................. 31
General media partner.........................................................................................................................32
Official media partner ......................................... .......................................................................... 34
Media partner ................................................................................................................................ 36
Conclusion ...................................................................................................................................... 37
APPENDIX ........................................................................................................................................... 38 History of world championships .......................... ........................................................................... 38
Information about organizer ........................................................................................................... 39
Championship stars.............................................................................................................................40
Muay Thai History .............................................................................................................................. 41
Place and Time of
the World Championship: Russian Federation, Saint Petersburg , SC "Jubileyniy", from September 5 till September 14 2012
Контакты
Russian Muay Thai Federation 115114, Rossia, Moskva, Derbenevskaya naberejnaya, d.11, korpus А, sector 2, ofis 221, e-mail: [email protected], site: www.rmtf.ru, tel.: 8 (495)-960-19-70,8 (495)-795-69-31
Busygin Sergey Yurievich First vice-president of RMTF tel.:+7 923-480-41-11
Contacts